Upsell Format
The traditional "WAIT! Want an even better deal?" followed by some short copy explaining how the package you just signed up to buy is so weak, and that this new special offer is the ultimate.
-OR-
The table format, with a little headline and sub-headline, followed by a two-column table, comparing the "original" version with the "deluxe" version, so they can see visually what they're getting with each.
If it matters, the main product is a dvd/couple different spiral-bound books and the upsell is the main product + a 12-week autoresponder course (with programs, videos, lessons, something new each week).
Thanks!
-Jason
Sorry if this makes too much sense.