How Videos Go Viral On Twitter
2 days ago Twitter posted an interesting analysis of how 3 videos went viral on their blog. I haven't seen anyone talk about this here at WF so I thought I'd bring it up.
It's interesting to note that for each video, the tweet and retweet rates are correlated. It's also interesting to note that people use Vine (vineapp) to create 6 second Twitter shareable videos - and these videos have a tendency to quickly go viral.
You can read the blog post here:
https://blog.twitter.com/2013/how-vi...-three-stories
As for the conclusions from the blog post, here is a summary:
1. Videos are loved by Twitter users - 42% of videos are retweeted, replied to or mentioned according to Twitter.
2. Videos are easily shared. They integrate easily into a Tweet and don't take much reading from potential retweeters/replieers.
3. VineApp let's you quickly create Tweetable videos.
It's interesting to note that for each video, the tweet and retweet rates are correlated. It's also interesting to note that people use Vine (vineapp) to create 6 second Twitter shareable videos - and these videos have a tendency to quickly go viral.
You can read the blog post here:
https://blog.twitter.com/2013/how-vi...-three-stories
As for the conclusions from the blog post, here is a summary:
1. Videos are loved by Twitter users - 42% of videos are retweeted, replied to or mentioned according to Twitter.
2. Videos are easily shared. They integrate easily into a Tweet and don't take much reading from potential retweeters/replieers.
3. VineApp let's you quickly create Tweetable videos.