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What's The Best Site To Check Demographics?

by Chris C.
18 replies
I know there's alexa but are there any other sites that you guys use to check site demographics?
#check #demographics #site
  • Profile picture of the author HamzaW
    Quantcast.com can give some great insights into demographics. But in my experience it doesn't cover as many sites as Alexa. You should be ok with the major sites though.

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  • Profile picture of the author WillR
    Alexa may have info on more sites but it will generally be less accurate than Quantcast. At Quantcast publishers sign up to have their sites tracked so the results are much more accurate.

    Another site worth checking out is Compete.com
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  • Profile picture of the author USA
    I don't trust some of Alexa's data anymore.

    I combine the data from both Quantcast and Compete.
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  • Profile picture of the author CynthiaNataline
    I always use Quantcast and I think that's what most people use nowadays.
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  • Profile picture of the author thedanbrown
    Ya Alexa and Quantcast are great have to say, never tried compete but will check it out. Why do you not trust the data of quantcast?
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  • Profile picture of the author Joe Stewart
    Can anyone please explain the recent changes at Quantcast.com and how to use it now? I emailed their support but they said it can take up to 2 business days to reply.
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    • Profile picture of the author Joe Stewart
      Originally Posted by Joe Stewart View Post

      Can anyone please explain the recent changes at Quantcast.com and how to use it now? I emailed their support but they said it can take up to 2 business days to reply.
      Actually, I just received a reply.

      "While we still show estimated traffic data, we are no longer showing estimated demographic profiles for non Quantified sites. Currently we only display directly measured demographics for sites that have opted to Quantify and make their data public."

      Hmmm...anyone else?
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  • Profile picture of the author mtihani
    I use Quantcast
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    • Profile picture of the author Joe Stewart
      Alexa.com is $49.00 per month for in-depth demographic insight. I thought the basic plan might have the feature, so I got the 30 day free trial, but it doesn't. I contacted their support and they said there is no free trial for the $49.00 plan.

      I've been searching Google for a free alternative for a couple hours now and have come up empty. It's amazing how many articles I'm finding that are from 2007-2012. It would be nice to find something current! Well, there ARE several listings for Quantcast.com, but that no longer being an option is why I'm doing this in the first place.

      Oh well. I guess I'll take a look through Bing real quick to see if I can find anything current over there, but if not, I'll have to pony-up the cash. The cost of doing business, I guess. I hate that I have nothing to compare it too, though.

      Anyone else have any ideas?
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      • Profile picture of the author mason1
        Originally Posted by Joe Stewart View Post

        Alexa.com is $49.00 per month for in-depth demographic insight. I thought the basic plan might have the feature, so I got the 30 day free trial, but it doesn't. I contacted their support and they said there is no free trial for the $49.00 plan.

        I've been searching Google for a free alternative for a couple hours now and have come up empty. It's amazing how many articles I'm finding that are from 2007-2012. It would be nice to find something current! Well, there ARE several listings for Quantcast.com, but that no longer being an option is why I'm doing this in the first place.

        Oh well. I guess I'll take a look through Bing real quick to see if I can find anything current over there, but if not, I'll have to pony-up the cash. The cost of doing business, I guess. I hate that I have nothing to compare it too, though.

        Anyone else have any ideas?
        just wondering if you had found anything?
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  • Profile picture of the author Fazal Mayar
    Definitely Quantcast
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    • Profile picture of the author Joe Stewart
      Originally Posted by Fazal Mayar View Post

      Definitely Quantcast
      It isn't working anymore. As I already mentioned, I got this from them earlier after contacting their support.

      "While we still show estimated traffic data, we are no longer showing estimated demographic profiles for non Quantified sites. Currently we only display directly measured demographics for sites that have opted to Quantify and make their data public."

      It looks like unless a website opts to make their data public, Quantcast.com has either chosen, or is being forced, not to share it.
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      • Profile picture of the author Hartmann
        I agree, I've found that most of the sites I looked at in Quantcast didn't have the demographics or weren't listed...pretty frustrating...will try compete.

        Originally Posted by Joe Stewart View Post

        It isn't working anymore. As I already mentioned, I got this from them earlier after contacting their support.

        "While we still show estimated traffic data, we are no longer showing estimated demographic profiles for non Quantified sites. Currently we only display directly measured demographics for sites that have opted to Quantify and make their data public."

        It looks like unless a website opts to make their data public, Quantcast.com has either chosen, or is being forced, not to share it.
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  • Profile picture of the author brentb
    +1 for Quantcast
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  • Profile picture of the author mason1
    yeah, a lot of the recent wsos on fb ad targeting say to use quantcast to get your target audience's demographics to get the cheapest clicks. but that's worthless now, and i don't see any free alternative. the wsos or courses don't mention that of course. i'm thinking that using a tool like social lead freak or similar will still get you the cheap clicks.
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  • Profile picture of the author lukeblower
    This is an old post, but I found that Display Planner works well for just basic demographics. Doesn't have spending power unfortunately.
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  • Profile picture of the author avowzone
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    Statcounter is one of the best and accurate site to check Demographics. So far as I know more than 80% adsense user use Statcounter for it's accuracy.
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  • Profile picture of the author minhhiep
    alexa.com is good !
    i always use alexa .it 's enough to get my audience
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