Review wanted for Poker Training Site

by 27 comments
Hey i launched my new poker training school
Just not seeing that great of a conversion rate as I am seeing with other sites I run.
Is this because i am running a membership site with recuring income?
Can you guys review the sales page to see if anything on the site should be changed?
Ie. too many testamonials etc.
#internet marketing #poker #review #sales page review #site #training #training center #wanted
  • Profile picture of the author Michael D
    I think the site looks great. I don't really see anything wrong with the copy either, but I am not a copywriter. I am wondering what kind of traffic are you are targeting? I know from personal experience I use to play online poker quite a bit about 3 years ago. Then, the US passed the no online gambling laws and I didn't think about playing again. I know there are ways around this but I didn't know how to go about that. If you are targeting US traffic maybe you should mention this because if people are like me they don't even know they can play if they live in the US.
    • Profile picture of the author pojax
      Well basically we are really on affiliate marketing. So far we have just had a bunch of lists that we have pushed. Plus we tried to SEO the site. Creating articles, submitting them to article sites. Submitting to directories etc.
    • Profile picture of the author Ricter
      It would be against U.S. law, would it not, to explain how *aaaahhhproxyserverservicecchhooooo!!!!*, pardon me, to play online poker from the U.S.?
    • Profile picture of the author Chris Lockwood
      Originally Posted by Michael D View Post

      I know from personal experience I use to play online poker quite a bit about 3 years ago. Then, the US passed the no online gambling laws and I didn't think about playing again. I know there are ways around this but I didn't know how to go about that. If you are targeting US traffic maybe you should mention this because if people are like me they don't even know they can play if they live in the US.
      People play poker all over the US in person, so as long as the site is teaching people how to play the game, there should be a demand for it.
  • Profile picture of the author Peter Bestel
    I think you have all the elements of a good site; decent graphics, good layout, some good copy and you're capturing email addys. But, I must admit, I didn't really like it too much.

    I'm on a reasonable broadband connection and the page (particularly the top banner) took ages to load, probably in the region of 30 secs. Too long I think for today's impatient surfer.

    I'd like to see a richer colour scheme. Dark reds, greens and blacks are the norm in this niche and for good reason - they convey wealth and a feel of the casino. I think the pale blues (esp mixing two pale blues) doesn't really work. I also think the font of the main copy is a little too small - kind of looks like it's going to be boring to read.

    I play online poker quite a lot so this is a niche that interests me, but I wasn't interested enough in your site to find out what you're selling. Nothing grabbed me from the start so I'd find myself clicking away if you hadn't asked us to review it.

    Maybe you would have got me if you had a definite headline selling the real benefits. You know, something like:

    If you play poker online and want to know how you could be in profit by $1000 every day, then this could be the secret you've been looking for

    Yeah it's corny, but it grabs attention and tells them the benefits of what you're offering.

    Dear frustrated Poker Player might be a better salutation, after all, that's who your market is, right? Then you can speak to them directly. Make them believe that you know what they're feeling without actually saying "I know what you're feeling" - people hate that!

    The 'News and Updates' box confused me. If this is a sales page,why confuse your prospects with info like that? Is it adding to the pitch? If not, move it or write a separate landing page (I think you should do that anyhow)

    I didn't like the corner fold either - it just distracted me from the main page Make your main page interesting enough so you don't have to use gimmicks like that.

    Obviously these are just my opinions and I'm sorry for they appear over-critical... but you did ask!

    BTW I liked the testimonials and in fact I think you need to make more of them. Shove some up nearer the top, especially if you make claims in your headline.

    Good luck

  • Profile picture of the author Barry Walls
    Hi Pojax

    I'm gonna be harsh with you...I know the poker niche well from a players point of view.

    I don't think the site is the issue...its the product. Even thought I'm not your target market, I wouldn't join it...heres why.

    The big sign up fee screams that you don't expect people to stay. There is little value on article about cbetting and and EV...hmmm.

    Throw in some articles about flop floating, re-stealing, playing gapped connectors, small balling, bluff frequencies...a bit more advanced stuff without giving all the goods away...deliver real value upfront. Show them some goods before you ask them to sign up...or else theres no reason to sign up. Any player worth his salt will pass on your current offer. Your offer makes you look like a semi decent mid stakes grinder.

    Drop the sign up, and you might see people sign up in more numbers, put the monthly subscription price up 2 or 3 fold with a discount for 3,6 and 12 month packages. Get some endorsements from some well known high stakes players.

    Bring a few in and allow them to coach your members for an hourly fee or a player introduction. You know where to find them I'm sure.

    Charge the coaches the first hour as a fee and then let then develop the relationship with the student. Make sure the hourly fee is hundreds of dollars per hour. $14 a month looks WAY too cheap in this market.


    PS - 21/ obviously know what you're doing. 4 tabling, you're making $148 per our...8 hours to make $1200...hardly an evening. Go with the hourly rate...not the daily rate....its pretty good for the games you're playing.

    Edited to say I've clocked a million hands at 10/20 with a very respectable win rate
  • Profile picture of the author BeeJay
    I freaken love poker. Love it. Could play it all day.

    You've already gotten some great tips here so I'm really only reinforcing a few points.

    The site looks fine, but for some reason I like the sites with a dark theme. Cardrunners (the old theme), Pokerschool, PokerVT...all have dark themes. I dunno...they work for me.

    Less is more as far as sales copy is concerned. Some of the best sales pages I've seen for products or sites with affiliate programs has been short, sweet, and actually doesn't give too much detail. What losing poker players are looking for is a way to win. The biggest selling point you have is 'I win, and I'll show you how to win as well'. That's a great selling point, why clutter it with copy that makes it sound like we need to learn a bunch of complicated stuff. Anyone at poker knows already that they need to learn a bunch of stuff, but the reality is they can't apply it for crap or they wouldn't be losers anymore. Give them copy that presents a clear, clean approach to going from donkey to dominator and sell it with benefits.

    Features tell, benefits sell. Losing players don't want to be told they can access an article on positive EV inside. They can access nine hundred articles and 54 books that are going to tell them all about +EV. What they want is YOU, or someone else LIKE YOU (ie. winners) to show them how to stop sucking worse than my granmammy on a corn cob and how to avoid being the fish at the table.

    You do need a unique selling point. You're going up against the likes of Townsend, Caby, Negreanu and other established name pro's offering poker training sites in a similar price range. Two things that build confidence here. One is that people want access to you, or those advocating the site. They don't want to be left in the cold with a static resource. Secondly, rep power. Any endorsements, testimonials etc you can get can only help. I'd read testimonials all day about a site like that. The best testimonials also have specifics. Y'know...I was a $200 a week loser at the penny tables and now I crush $5/10 NLHE on Stars, FT and PP. Do you have an affiliate program? Get an up and commer and offer them commissions for anyone who joins through a promotion page on the site set up for them.

    On the price, I think the $97 sign up is high in comparison to the monthly. I'd want some pretty rock solid info before I fork out $100 just on principle, but I'd pay $40 without thinking twice to test a site out. How about giving a few instructional video's for people to test. Or a 7 day trial limited access pass or something. Anything that builds confidence in your site will help with repeat business, and I'm sure you'll be striving to keep members happy.

    I thought of a bunch of other stuff but the missus just came in and distracted me

    Good luck. If you want anyone to review the guts of the site, let me know. I'd report on progress if it helped.
    • Profile picture of the author atta22
      Hi guys,

      I'm atta22... the poker pro at Let me first admit that I don't have much experience with internet marketing and don't really know any tricks of the trade (although my partner pojax has quite a few products under his belt).

      We really appreciate all the comments. I know there is a market for poker training sites, because having personally used cardrunners, it can transform you into a winning player overnight. And cardrunners is raking in millions of dollars per year. I know that we can't compete with them directly given the number of big name pros they have and now their brand, but one thing I've found is that they definitely do not cater toward the beginning player. They are setup for players who already know the game pretty well and want to take the next step. All their videos are predicated on the fact that you already know a lot of the concepts surrounding position, expected value, implied odds, starting hands, etc. As a beginner I would be overwhelmed.

      So when pojax came to me to talk about another poker training site and whether it would be viable, I said yes, if we cater to the lower end of the market. Most of the content on the site is geared toward these players. And given the feedback we've got from existing members, it is definitely valuable for them.

      As a non-internet-marketer, I personally can't stand all these cheap marketing tricks, basically tricking customers into buying your product. I realize that these tricks do probably work, which is why I've settled with pojax on the specific sales page we have at, but what I really want to promote is the value of the product. Our 35+ videos are such a superior product to all these ebooks and strategy guides that flood the internet with all the internet marketing hype (no offense Jason - I read all your launch emails for Black Hat and I have to congratulate you, I can tell people must have ate it up).

      Existing members of ours rave about the quality of the content. This is what I want to highlight on the sales page, but I'm unsure how to best do it. We have over 40 hours worth of videos showing you specifically how you can be a consistent winner at online poker. The truth of the matter is, after watching our content, I would say that anyone with half a brain can grind out at least $30/hour playing micro-stakes online (and that's just the start - I average ~$300/hr playing online).

      So I guess my question is - how do we optimally convey the value of the product on the sales page? How can we really convey that people can easily start making $30/hour playing poker? There is not any scam or fabrication behind these claims - it really isn't difficult at all. All my claims about my personal winrate and such are not fabricated it any way.

      Secondly, I think our pricing is off, but I'm unsure how we should price it. We've had a couple people email and say they're interested but don't want to pay the monthly fee. I put out a new video every week, customized to cover topics that our current members are interested in, so I think a monthly subscription is best - but what do you guys think would be optimal for signup/monthly fee?

      As I make enough with online poker itself, I'm not concerned about making a quick hit with - I'm more concerned about growing it into a long-term membership site with a sizeable member base and real potential. Pojax and I have talked about adding more recognizable pros once we get rolling.

      Thanks for all the help - really appreciate it.
  • Profile picture of the author Zachary R. Skinner
    Your site looks very professional and equally well designed, but I think you have a lot of room for improvement.

    1) Instead of "become a profitable poker player and start making money today!" why not try "become a six figure poker player and start making money in 24 hours!"

    2) You need some more video on your sales page. Have a video of you talking about your love of playing poker and about your site. Offer a video tour of the members area, make a video of you talking about your money back guarantee, have a video of you logging into your account and showing your earnings, etc. The more video you have on your sales page the higher your conversions will be (so long as the videos are professional looking).

    3) Try an exit pop up. These things are annoying but they work. When someone hits the back button, be sure to reoffer them your free full length training video once again. You can use a psychic pop up which only cost about $20.

    4) I'm not a very big fan of your current sales letter. The actual copy isn't bad, its the way its formatted that bothers me. I don't think you should have anything in the right margin at all as it really just distracts the reader and distraction = no sale.

    I think you should structure your sales letter in the typical sales letter format, forget about the blue cells and the quotes at the top. In fact, I actually wasn't even sure this was a sales letter until I scrolled a little further down the page.

    Also be sure to split test any changes you make to see how they stack up against each other.

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