Monthly Membership vs. Annual Members???
It's a membership site. I've gotten to the part of pricing the memberships.
Need your advice...
I have 4 levels of membership at the moment. And at the moment they range from:
$197 for 6 months,
$297 for 24 months,
$397 for 36 months or
$597 for 60 months.
I'm just debating the format as there's several factors to consider such as:
1) For an affiliate program it would look far more lucrative to prospective affiliates if I could show they would be earning sizable commissions per sale using this format.
2) Also based on my membership I'm really not sure how long members would stay, say if I did it month by month. My rational, is that if they pay for the full membership up front they might look at it as they have it for a long time in case they need it.
3) I've tested this kind of thing before and it seemed to work out okay but the refund rate is a lot higher. Like I think it was hovering around 10%.
4) I think the other factor is that on average I'm pretty sure the member will not stay for over 1 year in a typical month to month scenario. The reason is that this membership is part n parcel to something else they're doing. And the averages show that other hobby will only last less than 1 year.
But again the big advantage is getting the funds for the full membership in advance.
the alternative might be to price it monthly like: $29.95, $39.95, $49.95, $59.95, or whatever. I just hate the idea of someone joining for $29 bucks just to see what you have to offer and then not committing to it. Although I guess if you had it cheap they might be less concerned about any big hit to there budget and they might continue to buy month after month as it's not a big amount on there statement each month.
I'm just debating it all. What do you think of this situation???
Does anyone have any suggestions??? :rolleyes:
In a moment of decision the best thing you can do is the right thing. The worst thing you can do is nothing. ~ Theodore Roosevelt
~ Zig Ziglar
~ Zig Ziglar
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