annoying to have opt-in offer popups?

As with anything you are doing test, test, test. That's the only way you will know for sure. It doesn't matter what you think, it's what the test results show. Good luck.

I've recently been preaching the practicality of light-box opt-in forms, but I actually just took mine down moments ago.

I definitely got lots of opt-ins with them, no question.

(A massive amount).

But I think there's a balance between getting new leads, and offering a good user experience.

Have you ever had a bad day and freaked out because of a website's lack of a highly optimized user experience?

I know I have.



Food for thought

Ooh, well ... it isn't "in our opinion" that necessarily matters, here: it's more "in your visitors' opinions" and honestly, you're only going to know that by split-testing. Which isn't quite as easy as people often suggest, unfortunately.

There will be some who do, for sure. But that still doesn't necessarily make it the wrong thing to use, because that might be few people only, and the benefits might outweigh it.

The problem is that split-testing just by measuring the overall number of opt-ins per thousand visitors (or whatever, like that), doesn't necessarily tell you what you need to know, to make this decision. Hence the difficulty. What you really need to measure is something more like "How well you do from the two different lists built, one with a pop-up and one without it" over a period of a few months. Which isn't easy. Because, of course, "the biggest list" and "the highest-earning list" aren't typically the same thing at all.

And that applies particularly to this kind of decision, because it may be (and often is!) true that the people driven away by a pop-up, even if they're not huge numbers of people, are exactly the ones who would otherwise have become the best customers. And there can be (and often are!) reasons for that. Testing only "the numbers of people who opt in", unfortunately, can't tell you that. So the whole thing is a little trickier than is immediately apparent. :rolleyes:

No; I don't think you are at all. I think most people "under-think" it. They see people they think of as "gurus" using a pop-up, and/or an exit pop-up, and they say to themselves "Well, these obviously work, otherwise so many people wouldn't be using them". And they use them just for that reason. Mistake.

Personally, I don't use any of them at all, on any of my sites.

But they might still work ok for you!

Further thoughts here: http://www.warriorforum.com/main-int...ml#post4985800

(And I agree with Sarevok, above, as well. )