How Do You Title Your Ezine Articles?

James Liberty · 05-13-2009, 12:19 PM

There seems to be two schools of thought when it comes to writing titles for Ezine Articles:

Do keyword research and include them in your article's title
Ignore keywords and write an interesting title that draws attention

Further complicating things is the fact that I've received conflicting information from the website itself. (They posted an article about the importance of doing keyword research before writing an article title, then recently posted on this forum that "it's still our goal to be your highest non-search engine referrer of traffic").

So... which is it? Any insight would be much appreciated.

VanceQMead · 05-13-2009, 12:34 PM

Hi James-

Interestingly, I just posted my first article with EzineArticles a few days ago. During the sign up process, I read, from them, that it's very imortant to make your keywords the first few words in the title of your article.

Whether it helps or not, I don't know, because I got listed on the first page of google for that keyword phrase (same article) on a different directory, but haven't seen it yet on google from EzineArticles.com yet.

I'm also interested in others findings on this.

Vance

VanceQMead · 05-13-2009, 12:51 PM

Hahaha... Wouldn't you know it...

After I posted, I searched for my keyword phrase again (last time I searched it was yesterday) and now my ezinearticles.com article is showing up on page 2 of google. The other directory article is now disappeared, tho... interesting!

venomous2000 · 05-13-2009, 01:18 PM

I include keywords, it actaully helps and has a higher page rank.

Bryan Zimmerman · 05-13-2009, 01:25 PM

Quote:

Originally Posted by James Legacy

There seems to be two schools of thought when it comes to writing titles for Ezine Articles:

Do keyword research and include them in your article's title
Ignore keywords and write an interesting title that draws attention

Just do both and then you don't have to worry about either one. If you have an article on dog training and your keyword is "puppy potty training" then just throw up a title like

Puppy Potty Training - Stop Your Puppy From Using Your Chair For A Toilet Before You Kill It!

Not the kindest title for the puppy, but it will get opened

Asher · 05-13-2009, 02:35 PM

As stated before, use both.

But for the few articles that I've submitted, I did both...
submitted with SEO keyword optimized titles and those
without it.

My results are as follows....

Doing keyword research
==================
May not get a lot of clickthroughs from the people
browsing the articles but over a period of time, it
grows steadily if it targets a keyword that people
are looking for without a lot of competition.

No keyword research/just great title
===========================
I get a lot of views for that article and quite a lot
of clickthroughs. But when the article falls into the
backlogs, the views do not increase at all. Even
after a couple of months.

So... yeah, I think it's best to use both!

Asher

JonesersRX7 · 05-13-2009, 02:40 PM

Always use the keyword(s) and also use Google's external keyword for research and include one or 2 related keywords for LSI in the title as well as body.

gpsterra · 05-13-2009, 02:56 PM

Well, I've submitted hundreds of articles over time. I used to do kwd research, but now it only slows me down. Here's why I don't do it:

One of my articles got 23,964 views since December. More than 200 times as many views as the others in the same category? What was different? The title. You can check the article out here:

ezinearticles.com/?A-Shockingly-Easy-Way-to-Stop-a-Dog-From-Barking&id=1755895]A Shockingly Easy Way to Stop a Dog From Barking

(I actually thought it was funny, in retrospect... a SHOCKINGLY easy way...

I swear it wasn't on purpose)

Anyway, you know what kind of search terms were driving the most views?

dog 12
easiest way to kill a dog 6
how to get your dog to stop barking 4
how to stop adog from barking 3
easy way to an a 3
stop a dog from barking 3
how to get a dog to stop barking 2
best way to stop barking 2
why doggies should get their way 2
how do you get a dog to stop barking at everything 2
stop barking dog 2
best method to stop barking 2

That was January. You know what it is now?

dogs in heat 33
dog in heat 12
how long are dogs in heat 10
dog constipation 6
how long is a dog in heat 5
female dog in heat 5
dogs in heat how long 4

WHHHHHHHAAAAAAAAAATTTTTTTT????????

I didn't even mention dogs in heat.

And seriously, how can you optimize for "dog"?

So what does that tell us:

1) Even if you think you're optimizing for a keyword, Google chooses whatever they think is best, and it's usually not what you think.

2) We're talking about maybe 150 views compared to 23964. There are much bigger things at work here that make an article view count explode.

3) Even though, at this time, I have over 90 articles just under that pen name, that article accounts for over 60% of my views. Another article accounts for 15%... meaning 5% of my articles account for 75% of my views/traffic.

4) Your time is better spent writing and submitting a new article than fretting over the title. Just try to make it catchy... something will eventually stick and you'll get the hang of it.

Hope this helps.

05-13-2009, 12:19 PM	#1
James Liberty Advanced Warrior Join Date: Jun 2007 Posts: 952 Thanks: 32 Thanked 5 Times in 5 Posts	How Do You Title Your Ezine Articles? There seems to be two schools of thought when it comes to writing titles for Ezine Articles: Do keyword research and include them in your article's title Ignore keywords and write an interesting title that draws attention Further complicating things is the fact that I've received conflicting information from the website itself. (They posted an article about the importance of doing keyword research before writing an article title, then recently posted on this forum that "it's still our goal to be your highest non-search engine referrer of traffic"). So... which is it? Any insight would be much appreciated.
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05-13-2009, 12:34 PM	#2
VanceQMead Warrior Member Join Date: May 2009 Location: Texas Posts: 3 Thanks: 0 Thanked 0 Times in 0 Posts Social Networking	Re: How Do You Title Your Ezine Articles? Hi James- Interestingly, I just posted my first article with EzineArticles a few days ago. During the sign up process, I read, from them, that it's very imortant to make your keywords the first few words in the title of your article. Whether it helps or not, I don't know, because I got listed on the first page of google for that keyword phrase (same article) on a different directory, but haven't seen it yet on google from EzineArticles.com yet. I'm also interested in others findings on this. Vance
	Vance Q. Mead Invites You To Make Money Online Without The Hype.

05-13-2009, 12:51 PM	#3
VanceQMead Warrior Member Join Date: May 2009 Location: Texas Posts: 3 Thanks: 0 Thanked 0 Times in 0 Posts Social Networking	Re: How Do You Title Your Ezine Articles? Hahaha... Wouldn't you know it... After I posted, I searched for my keyword phrase again (last time I searched it was yesterday) and now my ezinearticles.com article is showing up on page 2 of google. The other directory article is now disappeared, tho... interesting!
	Vance Q. Mead Invites You To Make Money Online Without The Hype.

05-13-2009, 01:18 PM	#4
venomous2000 HyperActive Warrior Join Date: Mar 2009 Posts: 101 Thanks: 4 Thanked 4 Times in 3 Posts	Re: How Do You Title Your Ezine Articles? I include keywords, it actaully helps and has a higher page rank.
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05-13-2009, 02:35 PM	#6
Asher SG Lurker Warrior War Room Member Join Date: Jul 2008 Location: Singapore. Posts: 1,714 Blog Entries: 68 Thanks: 487 Thanked 280 Times in 159 Posts Social Networking Contact Info	Re: How Do You Title Your Ezine Articles? As stated before, use both. But for the few articles that I've submitted, I did both... submitted with SEO keyword optimized titles and those without it. My results are as follows.... Doing keyword research ================== May not get a lot of clickthroughs from the people browsing the articles but over a period of time, it grows steadily if it targets a keyword that people are looking for without a lot of competition. No keyword research/just great title =========================== I get a lot of views for that article and quite a lot of clickthroughs. But when the article falls into the backlogs, the views do not increase at all. Even after a couple of months. So... yeah, I think it's best to use both! Asher
	AsherAw.com \| How To Make Your First $1,000 In Online Income Cash

05-13-2009, 02:40 PM	#7
JonesersRX7 Active Warrior Join Date: Feb 2009 Posts: 36 Thanks: 2 Thanked 4 Times in 3 Posts Social Networking Contact Info	Re: How Do You Title Your Ezine Articles? Always use the keyword(s) and also use Google's external keyword for research and include one or 2 related keywords for LSI in the title as well as body.

05-13-2009, 02:56 PM	#8
gpsterra Warrior Member War Room Member Join Date: Dec 2007 Location: , , . Posts: 20 Thanks: 2 Thanked 2 Times in 2 Posts	Re: How Do You Title Your Ezine Articles? Well, I've submitted hundreds of articles over time. I used to do kwd research, but now it only slows me down. Here's why I don't do it: One of my articles got 23,964 views since December. More than 200 times as many views as the others in the same category? What was different? The title. You can check the article out here: ezinearticles.com/?A-Shockingly-Easy-Way-to-Stop-a-Dog-From-Barking&id=1755895]A Shockingly Easy Way to Stop a Dog From Barking (I actually thought it was funny, in retrospect... a SHOCKINGLY easy way... I swear it wasn't on purpose) Anyway, you know what kind of search terms were driving the most views? dog 12 easiest way to kill a dog 6 how to get your dog to stop barking 4 how to stop adog from barking 3 easy way to an a 3 stop a dog from barking 3 how to get a dog to stop barking 2 best way to stop barking 2 why doggies should get their way 2 how do you get a dog to stop barking at everything 2 stop barking dog 2 best method to stop barking 2 That was January. You know what it is now? dogs in heat 33 dog in heat 12 how long are dogs in heat 10 dog constipation 6 how long is a dog in heat 5 female dog in heat 5 dogs in heat how long 4 WHHHHHHHAAAAAAAAAATTTTTTTT???????? I didn't even mention dogs in heat. And seriously, how can you optimize for "dog"? So what does that tell us: 1) Even if you think you're optimizing for a keyword, Google chooses whatever they think is best, and it's usually not what you think. 2) We're talking about maybe 150 views compared to 23964. There are much bigger things at work here that make an article view count explode. 3) Even though, at this time, I have over 90 articles just under that pen name, that article accounts for over 60% of my views. Another article accounts for 15%... meaning 5% of my articles account for 75% of my views/traffic. 4) Your time is better spent writing and submitting a new article than fretting over the title. Just try to make it catchy... something will eventually stick and you'll get the hang of it. Hope this helps.