How big is the weight loss industry?

monitorit · 09-01-2008, 05:22 PM

How big is the weight loss industry and how hard is this to break into?

kenj · 09-01-2008, 05:26 PM

It is absolutely huge and also surprisingly easy to get into if you are prepared to commit 3 months of effort in to push yourself on the market

I have found a tiny niche within this huge niche that works for me.

Kym Robinson · 09-01-2008, 05:27 PM

Is that a trick question?...........the answer is : OBESE! (lol)

its a massive niche but I firmly believe you can conquer anything with guts, determination and a consistent focused effort!
Good Luck - Kym

monitorit · 09-01-2008, 05:29 PM

So would it be fair to say you need mini niche within the market?

SimonHarrison · 09-01-2008, 05:29 PM

Quote:

Originally Posted by monitorit

How big is the weight loss industry and how hard is this to break into?

Huge, varied and very competitive.

JayXtreme · 09-01-2008, 05:32 PM

It's big... but don't be so judgmental.. it's glandular ya know

Jay

myob · 09-01-2008, 05:34 PM

In the US, the weight loss industry is indeed HUGE - about 64% of Americans are using diet supplements to the tune of about $35 billion a year according to some estimates. (adage.com) It is very competitive, and perhaps the best way to break into it is through JV.

kenj · 09-01-2008, 05:37 PM

OK
without revealing the niche within a niche i am in I have a central website focussed on a particular type of diet and dieter.
I also have 3 blogs loosely related to this small niche. These blogs of mine slightlty broaden out the niche to bring me more traffic ( I hope this makes sense)

By working on the 4 sites interlinking I have been able to get traffic to my site. I am on 20 -60 uniques daily and rising.

by october I know it will be around 200 - 500 daily.

THEN I will sell them something. I get a bit of adsense income for now while the main site gets established in anticipation of a bigger payout next year

monitorit · 09-02-2008, 12:41 PM

ok that makes sense

Michael Gentry · 09-02-2008, 12:43 PM

The weight loss industry is huge and there are niche markets within this niche market so it is very marketable.

Kim Standerline · 09-02-2008, 12:43 PM

Quote:

Originally Posted by bigdollarshere

Is that a trick question?...........the answer is : OBESE! (lol)
Kym

Darn it

You beat me to the punchline

Dan C. Rinnert · 09-02-2008, 12:50 PM

The weight loss industry is huge. Despite that, people don't seem to be getting thinner!

Daniel E Taylor · 09-02-2008, 01:14 PM

My philosphy is this,

When getting into big niches like this I wouldn't
settle for some small little niche site etc...

I think you should hit it hard, spend some
money and resources on breaking in this one.

I'd spend $10k the first month alone on PPC
and build a nice size list.

Of course this is assuming you're already an experienced
marketer. But niches like this allow you to leverage
your money immediately because it's such a high
volume niche. This is also great because those people
are buyers and that will allow for a rapid rate of return.

Daniel

Arindam Chakraborty · 09-02-2008, 01:15 PM

Quote:

Originally Posted by monitorit

How big is the weight loss industry and how hard is this to break into?

I personally believe that it is as competitive as the IM niche, but defintely not more.

Some Warriors say that it is even bigger and more competitive than the IM niche! Well each to his own.

Arindam

Dan C. Rinnert · 09-02-2008, 01:17 PM

Quote:

Originally Posted by TOPGUN08

Its bigger than the weight gain industry which makes me think its easier to gain weight than it is to lose it.

The weight gain industry is definitely larger. Sure, there are a lot of weight loss products out there, but just look at the size of the snack aisle in the grocery stores. Then, don't forget the soda aisle, the beer section, the frozen treats. Plus, they have the candy bars right by the checkout in case you missed the candy aisle.

Then, go outside and count the fast food restaurants. I'm sure they outnumber the fitness centers and health food stores.

Martha Richardson · 09-02-2008, 01:55 PM

It IS really huge, but it's trying hard to lose a bunch...

.

09-01-2008, 05:22 PM	#1
monitorit Advanced Warrior Join Date: Apr 2008 Location: , , . Posts: 658 Thanks: 3 Thanked 9 Times in 9 Posts	How big is the weight loss industry? How big is the weight loss industry and how hard is this to break into?

09-01-2008, 05:26 PM	#2
kenj Senior Warrior Member War Room Member Join Date: Aug 2008 Location: Bracknell, Berkshire, UK Posts: 1,242 Blog Entries: 6 Thanks: 134 Thanked 234 Times in 171 Posts	Re: How big is the weight loss industry? It is absolutely huge and also surprisingly easy to get into if you are prepared to commit 3 months of effort in to push yourself on the market I have found a tiny niche within this huge niche that works for me.
	The Memoirs Of Edward Rochester - Just imagine if Jane Eyre had been written by Mr Rochester. My first full length novel now on Kindle and In Print on Createspace. That's what I call a niche!

09-01-2008, 05:27 PM	#3
Kym Robinson Think It, See It - Do It! War Room Member Join Date: Jun 2008 Location: Outside Perth in Western Australia. Posts: 1,013 Thanks: 21 Thanked 79 Times in 53 Posts Social Networking Contact Info	Re: How big is the weight loss industry? Is that a trick question?...........the answer is : OBESE! (lol) its a massive niche but I firmly believe you can conquer anything with guts, determination and a consistent focused effort! Good Luck - Kym
	My Make Money Online Training site, full of great tutorials - Free! My Free Money Making Video Series!

09-01-2008, 05:29 PM	#4
monitorit Advanced Warrior Join Date: Apr 2008 Location: , , . Posts: 658 Thanks: 3 Thanked 9 Times in 9 Posts	Re: How big is the weight loss industry? So would it be fair to say you need mini niche within the market?

09-01-2008, 05:32 PM	#6
JayXtreme Lookin at You.... War Room Member Join Date: May 2008 Location: Out Of My Mind - Brandy Too Posts: 4,120 Blog Entries: 3 Thanks: 2,885 Thanked 1,344 Times in 710 Posts Social Networking	Re: How big is the weight loss industry? It's big... but don't be so judgmental.. it's glandular ya know Jay
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09-01-2008, 05:34 PM	#7
myob Mind Your Own Business War Room Member Join Date: Jul 2002 Location: Los Angeles, CA Posts: 3,499 Thanks: 538 Thanked 2,116 Times in 1,303 Posts	Re: How big is the weight loss industry? In the US, the weight loss industry is indeed HUGE - about 64% of Americans are using diet supplements to the tune of about $35 billion a year according to some estimates. (adage.com) It is very competitive, and perhaps the best way to break into it is through JV.

09-01-2008, 05:37 PM	#8
kenj Senior Warrior Member War Room Member Join Date: Aug 2008 Location: Bracknell, Berkshire, UK Posts: 1,242 Blog Entries: 6 Thanks: 134 Thanked 234 Times in 171 Posts	Re: How big is the weight loss industry? OK without revealing the niche within a niche i am in I have a central website focussed on a particular type of diet and dieter. I also have 3 blogs loosely related to this small niche. These blogs of mine slightlty broaden out the niche to bring me more traffic ( I hope this makes sense) By working on the 4 sites interlinking I have been able to get traffic to my site. I am on 20 -60 uniques daily and rising. by october I know it will be around 200 - 500 daily. THEN I will sell them something. I get a bit of adsense income for now while the main site gets established in anticipation of a bigger payout next year
	The Memoirs Of Edward Rochester - Just imagine if Jane Eyre had been written by Mr Rochester. My first full length novel now on Kindle and In Print on Createspace. That's what I call a niche!

09-02-2008, 12:41 PM	#9
monitorit Advanced Warrior Join Date: Apr 2008 Location: , , . Posts: 658 Thanks: 3 Thanked 9 Times in 9 Posts	Re: How big is the weight loss industry? ok that makes sense

09-02-2008, 12:43 PM	#10
Michael Gentry HyperActive Warrior War Room Member Join Date: Dec 2006 Location: St. Joseph MI. USA. Posts: 309 Thanks: 5 Thanked 2 Times in 2 Posts Social Networking	Re: How big is the weight loss industry? The weight loss industry is huge and there are niche markets within this niche market so it is very marketable.

09-02-2008, 12:50 PM	#12
Dan C. Rinnert I have a lame list. War Room Member Join Date: Jul 2008 Location: One Second into the Future Posts: 4,250 Blog Entries: 1 Thanks: 810 Thanked 2,174 Times in 1,002 Posts Social Networking	Re: How big is the weight loss industry? The weight loss industry is huge. Despite that, people don't seem to be getting thinner!
	Click here for the MOST FUN PRODUCT CREATION GUIDE for Procrastinators since forever. Dan's content is irregularly read by handfuls of people. Join the elite few by reading his blog: dcrBlogs.com or following him on Twitter: dcrTweets.com but NOT by Clicking Here! ----------> [Free WSO] The Lamest WSO in the History of the Warrior Forum ☺ <----------

09-02-2008, 01:14 PM	#13
Daniel E Taylor Senior Warrior Member War Room Member Join Date: May 2007 Location: , , . Posts: 1,516 Thanks: 6 Thanked 607 Times in 92 Posts Contact Info	Re: How big is the weight loss industry? My philosphy is this, When getting into big niches like this I wouldn't settle for some small little niche site etc... I think you should hit it hard, spend some money and resources on breaking in this one. I'd spend $10k the first month alone on PPC and build a nice size list. Of course this is assuming you're already an experienced marketer. But niches like this allow you to leverage your money immediately because it's such a high volume niche. This is also great because those people are buyers and that will allow for a rapid rate of return. Daniel
	Self Actualization is one's true purpose. Everything else is an illusion.

09-02-2008, 01:55 PM	#16
Martha Richardson Hosting Reseller Accounts War Room Member Join Date: Jul 2004 Location: Carmichael,CA, USA. Posts: 2,238 Thanks: 30 Thanked 30 Times in 14 Posts Social Networking Contact Info	Re: How big is the weight loss industry? It IS really huge, but it's trying hard to lose a bunch... .
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