Aweber Opt in Rate HIGH BUT.....

11 years ago

Well, unfortunately all email marketers are actually forced to double opt-in all leads. That's the legal requirement. The only exception is for local businesses.

That said, maybe there's something you can do before they opt-in to change this situation. Are you telling them they'll be receiving the goodie in their email and that they'll need to confirm their address before they can get it?

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Janice Sperry

11 years ago

Originally Posted by Long Beach Nathan

Well, unfortunately all email marketers are actually forced to double opt-in all leads. That's the legal requirement. The only exception is for local businesses.

This is simply incorrect. Email marketers are not "forced" to double opt-in and single opt-ins are not illegal.

There are a ton of threads in the forum about the pros and cons for each choice.

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Alexa Smith Banned 11 years ago

Originally Posted by Long Beach Nathan

Well, unfortunately all email marketers are actually forced to double opt-in all leads.

Not at all ... Aweber, GetResponse and many/most of their competitors allow single opt-in, and many of the most successful Warriors are routinely using it.

http://www.warriorforum.com/main-int...ml#post8156989 (interesting title: most people posting in the thread actually disagreed!)
http://www.warriorforum.com/main-int...ml#post8118600
http://www.warriorforum.com/main-int...ml#post7869184
http://www.warriorforum.com/main-int...ml#post7479054
http://www.warriorforum.com/main-int...ml#post7461028
http://www.warriorforum.com/main-int...ml#post7309289
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WillR

11 years ago

Originally Posted by Long Beach Nathan

Well, unfortunately all email marketers are actually forced to double opt-in all leads. That's the legal requirement. The only exception is for local businesses.

Classic case of Chinese whispers. This is exactly how mis-information gets spread so quickly. I feel bad for all the beginner marketers these days because there are so many people out there trying to give advice and teach without never having done it themselves. The blind leading the blind. If you don't know the definitive answer to something then you really shouldn't be trying to teach others about it. "I read it somewhere" is not enough for you to start teaching others about it.

The simple fact is single optin is fine to use and it's what a lot of marketers (including myself) use these days. There's not much to be gained by using double optin.

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patadeperro 11 years ago

Originally Posted by WillR

There's not much to be gained by using double optin.

Yes there is, the quality of the leads are higher on a double opt - in email, because people that double opts are confirmed to agreed on being contacted, on the other hand when you have a single opt in you can get people information and send them directly to an offer, after that you send them an email and they don't remember who are you or where they sign in... the flag you as spam and bye bye to your email marketing strategy
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bwh1

11 years ago

Originally Posted by WillR

The simple fact is single optin is fine to use and it's what a lot of marketers (including myself) use these days. There's not much to be gained by using double optin.

I think that's a good point but at some point into the funnel you have to make that call anyhow to turn a freebie into a client.

I build a freebie list with single optin and do the call to action at a later stage, taking them OFF the freebie list into a buyer list if they follow a recommendation.

If you are intend to build a very targeted list for responsive subscribers, then you should go for double optin and spread the crowd as early as possible. Redirect the subscribers to a video where YOU thank them and explain that they have to verify to get what you offer. If they don't do that they anyhow would not be responsive for your other call to actions.

My buyer lists tough are all single as they expect to get emailed to.

It's not written is stone (legally prohibited or allowed), you can do what you think suits your niche. You just cant spam people, that's not allowed.

G.

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HelpingYouBeAnExpert

11 years ago

Originally Posted by Long Beach Nathan

Well, unfortunately all email marketers are actually forced to double opt-in all leads. That's the legal requirement. The only exception is for local businesses.

amazing! No wonder people who rule us have to talk like this!

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dannygnenerate

11 years ago

In general people are running campaigns with a single - no confirmation opt in. Yes go to single opt in and test it. Testing is the absolute golden rule in Email Marketing (and any other marketing for that matter).

I also like to add that it really does depend on what your marketing whether or not it's ok to ask for a single or double opt in.

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Long Beach Nathan

11 years ago

Alright, guess I was wrong about that. I remember reading that double opt-in was the only way to go from a long-time marketer though. I can't remember who was saying that.

But that's nice to know that single opt-in is an option.

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wesawu

11 years ago

I started building an email list using single opt in about a month ago. I have had a decent number of "sign ups" for my offer. Basically, I give away a free report in return for an email address. I let the subscriber know ahead of time that the report will be emailed to the address they provide. I have a zero bounce rate but noticed that only 64% of the "subscribers" are even opening the email that contains what they signed up for in the first place. That means that 36% of subscribers are not getting the initial offer. Our numbers are very similar. In your case, roughly 40% of double opt ins are not confirming and in my case 40% of single opt ins are not opening the initial email. I suppose with the single opt ins they are still on my list and may purchase something at a later time which isn't possible for the double opt ins since they never confirmed. Just today, I started the same campaign but this time using double opt in. I will test this for a month and compare results.

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J David Tigner

11 years ago

Originally Posted by alleycatnews

Need some advice.

I am doing some solo advertising in my niche.

It is for a new site though using the same type of squeeze page that I have used in the past and had good results.

Currently my opt in rate is sitting at 66% (at least that is what aweber shows in there sign up form section) which is great I am pleased with it so far. (just Under 1000 clicks currently but will have 2000 by the end of next week)

I have a double opt in offer though.

Goes squeeze page
OTO (that says basically confirmation email has been sent once confirmed you will get the product etc..)
Once they confirm it goes automatic to the download page and an email is also sent to them automatically.

Anyway the problem is......

That of the "subscribed" people only about 55-65% of those people CONFIRM the email. (So roughly 40% of the people who enter in their email address are NOT getting the product because they don't confirm.)

Now I know some people just put bogus info in to try and get access etc.. But that seems high to me.

Just wondering if that is a high # and should I go to single opt in.

If I go to single opt in I could still do the OTO I guess and tell people the product is in the email. (and/or have a link on the oto page for the product.)

anyway your thoughts would be helpful on this problem.

Thanks

I think most of us use "single"... with product delivery. But you might try this if double-confirmed is important to you.

You said "OTO (that says basically confirmation email has been sent once confirmed you will get the product etc..)"

Is this a text page... that says this... or did you do a "headshot video" thanking them and telling them that "because of email legalities... you are required to send them a confirmation email... and to please check their spam and bulk folders, if they don't recieve it... also stating that this is to protect them" this seems to have a better follow-through rate... but you won't get them all!

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wfjason

11 years ago

The 1st thing that you want to do is to switch to Single optin so that all of the people that join your list will be able to see your OTO. This will greatly increase the chances of getting more prospects to become customers.

But like what the many other Warriors have mention, you will have to test out many different variation before you will be able to have a winning campaign that will enable to you to make good results from it.

I agree with WillR that you need to selective on whom you get the advice from as there are lots of misinformation in this forum although it is very useful.

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evas

11 years ago

I had the same problem last time when I use Aweber ( double optin), more than 50% not confirm their subscription, what a waste of time and money, and it forced me to change to single optin. And best luck, I got a lot of subscribers and no one gave fake address.

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JimDucharme

11 years ago

Lexy is correct when she points out that you have the option to use single opt-in. Double opt-in is a best practice and not the law. In the case of GetResponse, it's a matter of contacting our compliance department via support.There are always options and you won't know what they are if you don't ask the source (your AR). You're paying for the service, call them, email them, yell at them on the bus...whatever works...just ask.

.

As for going to single opt-in...

The question is: Why are they not confirming? Are the confirmation emails not getting to the inbox? Is your initial offer not compelling enough? Could it be the subject line? Perhaps it's not clear enough? All I'm saying is that the first thing I would do is optimize the confirmation process, test and then if the results are still poor, look at taking more agressive action such as considering a single opt-in.

Asking questions is good...testing for yourself is better.

Regards,
jim

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Aweber Opt in Rate HIGH BUT.....

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