10 {{ upvoteCount | shortNum }}
10 {{ upvoteCount | shortNum }}

Sms Marketing Advice Needed

by JohnyEnglish
9 replies
So i into sms marketing. When you're into sms marketing people need to sms you to get to know the product info.

But from 20 people that sms to me only 2-3 people converted to sale. When i follow up them (people not buy my product yet) i only got 1-3 sales

How to follow up the rest people to buy the product too? If i can get 15-17 sales from the followup or from 20 people that will be much more better.

I've readed about followup sms urgency which is you need to tell your customer about discount/less/run out of stock etc

But it is not much effective

Any advice, strategy from warriors much appreciated.
#advice #marketing #needed #sms
  • Profile picture of the author Cassano 10
    I hope this will help
    if you subscribe to tatango.com they have great tutorial in how to make your sms campaign.
    Signature
    DOWNLOAD YOUR FREE RESUME TEMPLATE
    {{ DiscussionBoard.errors[8454619].message }}
    • Profile picture of the author JohnyEnglish
      Originally Posted by Cassano 10 View Post

      I hope this will help
      if you subscribe to tatango.com they have great tutorial in how to make your sms campaign.
      Actually im not looking for how to create sms campaign. but more to how to create copywriting followup
      {{ DiscussionBoard.errors[8454668].message }}
  • Profile picture of the author tudexo
    If you say that out of 20, you gets 2 to 3 sales. I think this is best output you can get.. What more you need
    {{ DiscussionBoard.errors[8454684].message }}
    • Profile picture of the author JohnyEnglish
      Originally Posted by tudexo View Post

      If you say that out of 20, you gets 2 to 3 sales. I think this is best output you can get.. What more you need
      From 20 people sms me only 2-3 people bought the product. No this is not good.. You also need to count sms sending service charged, ads budget,item cost, currier cost, petrol to go to post office.

      Let say you spent $15 in ads to get 20 people that sms you. They all very interested in your product. But only 2 people buy the product after you give payment details. Then you send another sms to 18 people in the next day (we call sms followup) Then another 2 people buy the product. Total 4 people.

      So this is the problem im facing right now. How to attract the people in first sms followup. Im pretty sure if we're good at copywriting we'll get more person to buy the product.

      Like i said i readed about urgency words to make people buy your product in softsell method. Im tried but getting not much different from previous.

      If you have source about copywriting in selling much appreciated
      {{ DiscussionBoard.errors[8454807].message }}
  • Profile picture of the author nmcc
    There are loads of WSO's on copywriting. But your business model may need some work - a 10% conversion rate is very good but if it doesn't cover your costs, you may need to review what you are doing!
    {{ DiscussionBoard.errors[8454893].message }}
    • Profile picture of the author Dotnix
      i'd say 2-4 sales every 20 sms is actually good conversion, EVEN IF you are smsing VERY targeted niche. But if you think your copywriting is flawed and require professional assistance, there are plethora of services here that'll write great unique followups for you.
      {{ DiscussionBoard.errors[8454902].message }}
  • Profile picture of the author imsolutionsgroup
    Where did these original 20 leads come from? Did they optin to your SMS database?
    Signature
    {{ DiscussionBoard.errors[8456628].message }}
  • Profile picture of the author Rob Whisonant
    From the very limited information you have provided...

    If you can't make a profit at a 10% conversion rate, then the product or service you are selling is either NOT suitable for selling via SMS or you need to work out a way to make a profit on the BACK end of the sale.

    Just my thoughts on this. A 10% conversion rate is GREAT!

    Re's
    Rob Whisonant
    Signature
    FREE Email Marketing Quick Start Course! Start Building a Profitable Email List Today!
    {{ DiscussionBoard.errors[8456725].message }}
  • Profile picture of the author bugtrack
    I would say give offers to customers but one at a time.

    You can give some rewards to SMS respondents as you might know that campaign with enticement always do better than those without. You can ask you customers to spread your message at least to two to three friends. Try sending important offers that compensate your subscribers for being on your record. The less successive you send offers the higher your reclamation rates will be.

    Close to once a week you can send a SMS impact to everybody on your record with a coupon, uncommon rebate or restricted time offer that will build your sales, client recurrence and client reliability.
    {{ DiscussionBoard.errors[8470732].message }}

Trending Topics