(High Open & Click Rates) Providing Value #3 - Email Marketing
Going to share how I do my email marketing mostly, to get high open & click rates and most importantly (sales & conversions).
Step 1: In all of my emails at the bottom I always have my full name, cell phone, Skype ID, FaceBook profile link and a picture of me. (The name of this game is building a relationship and letting people know your real and not hiding behind a keyboard has always helped me dramatically with conversions).
Step 2: My first few emails are all about building relationships. I ensure my subscribers that 'I am here to help them' and want them to connect with me via Skype and FaceBook. I usually give a gift on the first email then move into teaching or showing them how to use the gift.
Step 3: As the email follow up continues to kick in I start mixing in different sales videos ( i hate taking people to the same stale page or video 12 times day after day), move them around a bit.
Step 4: After 12 days of relationship building/selling I move into what I call a power selling sequence. I now focus on the next 10 emails to sell my product and I do this by reaching different audiences. (Daegan Smith teaches a course on this)
A. Reach the hippie/live free type of audience. Write to them in a way of having fun or living the dream life.
B. Reach the leader (challenge them or put them up against a test).
C. Reach the statistical person, email with numbers, facts, and stats.
When I mix in 22 days of relationship building and power selling I normally hit 2-3 sales a day on most of my products. Hope this helps questions feel free to ask.
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