Direct response pro tip
Story time: We all know about people getting their credit cards stolen online, I am sure you have heard about it. A lot of that is some real shady, sneaky stuff that would trick anyone. A lot of it is not, its just a page thrown together by someone who just learned HTML in 15 minutes out of the dummies handbook and it says, "Enter your credit card information to proceed". PEOPLE ACTUALLY DO IT BECAUSE THEY WERE TOLD TO DO IT!!!! So apply that to your marketing.
Real life example. I took a landing page, that was professionally built, it looked real nice too! I deleted like 70% of the nice graphic designed elements, I wrote in big font microsoft paint text: "Enter your email address" "Choose your option" "Purchase with your credit card or paypal". Conversion on the email submit went up 39% and overall 2nd page conversions went up 4% (which was almost double).
Yes it really is this simple!
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