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What is considered a solid sales conversion rate?

by Stylles
12 replies
I just joined warrior forum as I recently did a re-launch of a site I test marketed late last year, which indicated the product was needed, as it was selling. I developed the product myself, and built the new sales site with optimize press, icontact & WP and although time dragged on a little longer than I wanted juggling life in between, it appears from the early results to be worth the extra time & money invested.

My question is what is the sales conversion rates using a sales funnel with a squeeze page that the guru's/experts tout as being solid? On one hand I thought I saw someone saying a 50% conversion was terrific, and yet somewhere else I read around 7% was considered great. I suppose it depends upon the product and price point, and I am currently converting at around 20%.
#considered #conversion #rate #sales #solid
  • Profile picture of the author RogueOne
    and I am currently converting at around 20%
    20% of opt-ins are buying the product? 20% of people who land on the sales page? 20% of gross traffic???
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    • Profile picture of the author Stylles
      20% of opt ins are buying the product.
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  • Profile picture of the author JessZ07
    Originally Posted by Stylles View Post

    .. with a squeeze page that the guru's/experts tout as being solid?
    20% is a great conversion - I wonder if you are able to increase that by A/B testing different colours, formatting, etc. on the squeeze page.

    Worth a shot!
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    • Profile picture of the author Stylles
      Yea that's what I have been doing- playing around with colors a bit in different parts of the copy, and sometimes even the copy itself, and even variations on the offer. For instance, the product sells at $197, but I have sold twice as many at $147, which amounts to a higher profit overall.

      Going to keep tweeking it, and about to roll out my next marketing strategy later this week ( took it slow the first 2 weeks testing bugs and ironing glitches out)
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  • Profile picture of the author WillR
    Way too many variables at play here.

    The numbers you should expect are 100%. Anything less than that and you should always be split testing things to try and improve those conversion rates.

    In other words, always be testing and always be trying to improve. Don't worry about what figures other people are getting because otherwise you tend to get a point where you think you are doing as well as others and you stop trying to do better.
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    • Profile picture of the author Stylles
      Good point WillR- That's kind of where my thinking was heading. The overall view from long standing IM'ers with success is kind of what I was looking for as a gauge. I must say though, that I have never come across a 100% conversion rate in 20 years of selling products off line. If I could get that, I will be kicking myself for every year I have wasted in not doing it sooner!
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      • Profile picture of the author WillR
        Originally Posted by Stylles View Post

        Good point WillR- That's kind of where my thinking was heading. The overall view from long standing IM'ers with success is kind of what I was looking for as a gauge. I must say though, that I have never come across a 100% conversion rate in 20 years of selling products off line. If I could get that, I will be kicking myself for every year I have wasted in not doing it sooner!
        You will likely never come across a 100% conversion rate. But that's the whole point. Until you get 100% you always have room for improvement.

        I see this same issue with many stats in our industry. Another example is the person who once said an email subscriber should be worth $1 per month. All of a sudden everyone was repeating this stat like parrots. What then happens is beginners hear that and strive for that figure. Once they hit that figure they assume they are doing the best they can do. But I have plenty of months where I do 10 times that figure with my list. So you should always be striving and testing and improving things. Never settle for anything.

        Pay less attention to figures other people are quoting (because most people who quote figures have never actually achieved them and are just repeating things they have heard). The only figures that matter are the ones you are able to achieve.
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        • Profile picture of the author Stylles
          Spot On WillR- Which part of Aus . by the way?- if you don't mind me asking.
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  • Profile picture of the author hustlinsmoke
    Can't be answered not even if I asked myself that question.
    Depends on niche, squeeze or landing page or marketing effort.
    There are just too many things involved and that is why we do split testing at times
    to find the ones that work better.

    A large part of it also depends on the price of the product.
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  • Profile picture of the author gcbmark20
    Hi,

    That's the whole fun part of testing!

    It's almost like a game where you see who can score the highest figure.

    Enjoy the process and YES just test small variations of your pages
    each time you do a test so you know where you are up to and what
    has increased those conversions.

    It's all about sticking with it and allowing the numbers to be king.

    The numbers don't lie.

    Only dodgy tracking software does.

    But I guess you already knew that right?

    Have a good one.
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  • Profile picture of the author zahanega
    your reputation and reviews of the product are factors as well
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  • Profile picture of the author stonecoldmf
    Everything begins with a Landing Page, Opt-In Page, or Compelling Offer Page.
    It shows how you gather names and email addresses. It is a straightforward site page with one and only call to action; to get the guest to Opt-In to your mailing record. The normal Industry Opt-In is 30-40 %.
    You can also change the Copy, Graphics and other aspects of your Squeeze page in order to get higher conversion rates. It is likewise vital to guarantee you are getting traffics that are targeted to your website.
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