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Ok! i have a product launch soon but how do i get to spread

by 1stargeneral Banned
42 replies
I have a product launch coming up soon. The challenge i have right now is how to get the huge marketers involved in something that looks like a JV and how do i get all of them to benefit from the JV
#launch #product #spread
  • Profile picture of the author Micah Medina
    Mail the offer to your own list and share the conversion rate with your potential partners.
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    • Profile picture of the author 1stargeneral
      Banned
      Originally Posted by Micah Medina View Post

      Mail the offer to your own list and share the conversion rate with your potential partners.
      I have got a big problem on that. I do not even have a list. is it possible to piggy on any other Marketer on this?
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      • Profile picture of the author ShutupAndEarn
        Originally Posted by 1stargeneral View Post

        I have got a big problem on that. I do not even have a list. is it possible to piggy on any other Marketer on this?
        You might want to delay the launch and work on a list or buy some solo ads. You will need to spend some money to spread the word or as mentioned above find some JV partners which will of course cut down your profits.
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        • Profile picture of the author 1stargeneral
          Banned
          Originally Posted by ShutupAndEarn View Post

          You might want to delay the launch and work on a list or buy some solo ads. You will need to spend some money to spread the word or as mentioned above find some JV partners which will of course cut down your profits.
          I dont mind cutting down on my profit. At least i would have had the list of the JV Partners and participants. isn't that a good start?
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          • Profile picture of the author ShutupAndEarn
            Originally Posted by 1stargeneral View Post

            I dont mind cutting down on my profit. At least i would have had the list of the JV Partners and participants. isn't that a good start?
            Yes that will be good. You need to now "sell" your product to JV's and affiliates. Remember, they have hundreds a month to chose from and only pick a select few to promote. Show them why they can not afford to not be sellings yours.
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      • Profile picture of the author Mike Hill
        Originally Posted by 1stargeneral View Post

        I have got a big problem on that. I do not even have a list. is it possible to piggy on any other Marketer on this?

        Then you need to drive traffic to your pages and test them. The fastest way is by paid advertising using sitescout.com they offer remnant advertising from a whole slew of different web properties.

        Start by testing your squeeze pages. Create 2 identical optin pages and only have different headlines to start. Now see which one gets more optin's over the course of 200 - 500 clicks. The winner is your control... now try and beat it to improve your optin rate.

        As this is happening you will need to have your autoresponder emails setup so you can give your new subscribers VALUE while slowly trying to convert them to a sale.

        After all of this is in full swing, you will now have data to attract JV partners. Of course assuming your conversions are decent.

        Without doing any of this first then your chances of attracting JV partners that will move the needle on your server are slim to none...
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        • Profile picture of the author MonitorScout
          Ok! i have a product launch soon but how do i get to spread
          Online press releases is the best idea. Apart from that contact the top blogs and ask them if they would provide you a paid/sponsored or guest posting opportunity. If yes then it would be the 2nd best thing to get your product spread within a short period of time.
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  • Profile picture of the author CPAPJason
    Did you look at what others are offering for incentives at the below link?

    Warrior Joint Ventures
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    • Profile picture of the author 1stargeneral
      Banned
      Originally Posted by CPAPJason View Post

      Did you look at what others are offering for incentives at the below link?

      Warrior Joint Ventures
      Wow! Thanks Jason... I am really having ideas now.
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  • Profile picture of the author WillR
    Affiliates will make or break a launch nowadays. You must have good affiliate relationships in place if you wish to have a launch that goes well.

    You have a product, great. Now spend time focusing on building relationships with affiliates. Get involved in the community. Help them out without expecting anything in return. Yes, it takes time. That's why so few people have launches that go well because most are not willing to put in the time needed to build strong affiliate relationships with many other marketers.
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    • Profile picture of the author 1stargeneral
      Banned
      Originally Posted by WillR View Post

      Affiliates will make or break a launch nowadays. You must have good affiliate relationships in place if you wish to have a launch that goes well.

      You have a product, great. Now spend time focusing on building relationships with affiliates. Get involved in the community. Help them out without expecting anything in return. Yes, it takes time. That's why so few people have launches that go well because most are not willing to put in the time needed to build strong affiliate relationships with many other marketers.
      I was thinking. in doing a JV do i have to pay the Partner (the affiliates) during the JV? Because the way i understand it, one much pay the JV Partners too.

      Please correct me if i am wrong
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      • Profile picture of the author WillR
        Originally Posted by 1stargeneral View Post

        I was thinking. in doing a JV do i have to pay the Partner (the affiliates) during the JV? Because the way i understand it, one much pay the JV Partners too.

        Please correct me if i am wrong
        You could approach a marketer who has successfully sold similar products in your niche before. Strike up a deal. Let them be 'the face' of the product and let them keep ALL of the profits and you agree to take just the list of buyers. A list of buyers is much more valuable because you can sell to those same people over and over again.

        You need to make it a no brainer offer if you are new to the industry and trying to get others to work with you. If you have a great product then the offer above should be very enticing to the right JV partner.

        My main piece of advice to you would be to not focus on trying to make money from your first launch. If you want to have some longevity in the industry then focus your first few launches on getting your name out there and giving away as much of the profits to affiliates and JV partners.
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  • Profile picture of the author Fazal Mayar
    A product launch requires a bit of partnership seeking work and you also need to find affiliates. Buy a list by the way to begin with.
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    Blogger at RicherOrNot.com (Make Money online blog but also promoting ethical internet marketing)

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    • Profile picture of the author 1stargeneral
      Banned
      Originally Posted by Fazal Mayar View Post

      A product launch requires a bit of partnership seeking work and you also need to find affiliates. Buy a list by the way to begin with.
      You see, i do not like the idea of buy list. I like to create mine from the scratch. What i do not buy a list? I can depend on the JV can't I?
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      • Profile picture of the author mbacak
        Originally Posted by 1stargeneral View Post

        I can depend on the JV can't I?
        The only person you can DEPEND on is Y-O-U.

        Sadly enough.

        If you want to JV with someone on an offer you need to add value
        and having a product usually isn't one of them because their marketing
        skills out way your product so don't expect the world on splits.

        This is not negative - it's the truth.

        When it comes to getting JV's and affilaites to
        promote your product it comes down to two things,
        in my opinion... relationships and numbers.

        (assuming the product adds value)

        So, do what ever you can to create relationships with
        people that have the skills you are looking for and/or
        make sure you do whatever it takes to get the EPC up.
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        • Profile picture of the author Ian Ralphs
          Originally Posted by mbacak View Post

          The only person you can DEPEND on is Y-O-U.

          Sadly enough.

          If you want to JV with someone on an offer you need to add value
          and having a product usually isn't one of them because their marketing
          skills out way your product so don't expect the world on splits.

          When it comes to getting JV's and affilaites to
          promote your product it comes down to two things,
          in my opinion... relationships and numbers.

          (assuming the product adds value)

          So, do what ever you can to create relationships with
          people that have the skills you are looking for and/or
          make sure you do whatever it takes to get the EPC up.
          ...and just be wary of the negative impact of having poor affiliate traffic/conversions that just drag your EPC's way down.....(although my understanding is that on JVzoo, for example, if you have a poor affiliate who's skewed your numbers, you can actually have them banned/removed from your launch stats, and brings your stats back to a healthier level......
          always worth considering!
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        • Profile picture of the author Ian Ralphs
          Originally Posted by mbacak View Post

          The only person you can DEPEND on is Y-O-U.

          Sadly enough.

          If you want to JV with someone on an offer you need to add value
          and having a product usually isn't one of them because their marketing
          skills out way your product so don't expect the world on splits.

          When it comes to getting JV's and affilaites to
          promote your product it comes down to two things,
          in my opinion... relationships and numbers.

          (assuming the product adds value)

          So, do what ever you can to create relationships with
          people that have the skills you are looking for and/or
          make sure you do whatever it takes to get the EPC up.
          definitely agree with Matt - there are very few certainties in this life (other than taxes etc) and if you depend too much on others, you may just find you lose a level of control that you're happy with.....

          ...and also, just be wary of the negative impact of having poor affiliate traffic/conversions that just drag your EPC's way down.....(although my understanding is that on JVzoo, for example, if you have a poor affiliate who's skewed your numbers, you can actually have them banned/removed from your launch stats, and brings your stats back to a healthier level......
          always worth considering!
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  • Profile picture of the author djneill
    The best way to get JV partners is to offer 100% commission on the front end, and 50% on the up sell or OTO. If you have a good product you could simply approach them and show your EPC and refund percentage. You can find JV's here on the warrior forum as Jason stated above. To get big name guys to be your partners it's best to do something for them, like promote on of there offers and show them that you got them X number of sales, will they send your offer to their list.
    When I see a good product that I know my list will like with a good compensation it's just to easy to send an email or two and make money without any real work on my part.
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  • Profile picture of the author djneill
    I know a guy that made 200 sales for a product of Richard Legg, he send him a screen shot of that and asked if Richard would mail his offer. That guy got 20 sales in less then 12 hours and he didn't even get an email back from Richard if he would do it, he just did it.
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  • Profile picture of the author hustlinsmoke
    I have never seen the numbers in a study but I do know that probably 80 percent sell less than ten products in a launch.

    This is the reason it is so very important to spend more time on the jv launch than on the product launch itself.

    There are many jvrooms, jv facebook groups, skype rooms and jv websites that you need to be a member too.

    Don't put on for these people either, when you make the friends let them know you have never did a launch and if they could look at it and what they think. Don't just go into the rooms and ask up front though. Participate and learn what you can in these places. Some are heck to be in cause they have no rules in them. Some are like heaven.

    Don't start hearing names and say I want that guy. Don't even try to go for the top guys. Try to go for the consistent ones. How do you know who is consistent. Go to jv sites and watch the contests. You will see the same names over and over and over.

    When you do get ready to ask, do just that, don't spill your guts like this is the greatest product since, or this will make you alot of money, just tell them the basics.

    If you want to make your first launch successful try or I mean do not think in terms of money. Give your money away. I hold contests now and offer 75 percent front end and 50 percent oto's.

    Without a contest I give 100 percent fe 75 first oto and 50 percent second oto.

    Sometimes I give 100 percent of everything and I eat the costs.

    A buyers email is worth it trust me. Once you have that buyer if you treat them right you have a customer for life.

    An example would be. I have a launch no contest, I pay 100 percent FE, 100 percent oto1, 100 percent oto down-sell and 100 percent oto2.

    I actually have a fourth product but will wait till the after the launch use an introduction email, second email give them something of real value and third email send a sales email out for the fourth product. Then you have no commissions and they are all yous.
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    • Profile picture of the author mbacak
      Originally Posted by hustlinsmoke View Post


      Sometimes I give 100 percent of everything and I eat the costs.

      A buyers email is worth it trust me. Once you have that buyer if you treat them right you have a customer for life.

      An example would be. I have a launch no contest, I pay 100 percent FE, 100 percent oto1, 100 percent oto down-sell and 100 percent oto2.

      I actually have a fourth product but will wait till the after the launch use an introduction email, second email give them something of real value and third email send a sales email out for the fourth product. Then you have no commissions and they are all yous.
      Pure Brilliance! :-)
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    • Profile picture of the author 1stargeneral
      Banned
      Originally Posted by djneill View Post

      The best way to get JV partners is to offer 100% commission on the front end, and 50% on the up sell or OTO.
      Honestly i don't understand this terms. Can you be a little elaborate

      Originally Posted by hustlinsmoke View Post

      I have never seen the numbers in a study but I do know that probably 80 percent sell less than ten products in a launch.

      If you want to make your first launch successful try or I mean do not think in terms of money. Give your money away. I hold contests now and offer 75 percent front end and 50 percent oto's.

      Without a contest I give 100 percent fe 75 first oto and 50 percent second oto.

      Sometimes I give 100 percent of everything and I eat the costs.

      An example would be. I have a launch no contest, I pay 100 percent FE, 100 percent oto1, 100 percent oto down-sell and 100 percent oto2.
      You could be a little elaborate too.
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      • Profile picture of the author Jason Kanigan
        Originally Posted by 1stargeneral View Post

        Honestly i don't understand this terms. Can you be a little elaborate



        You could be a little elaborate too.
        djneill is talking about a sales funnel. A front end (FE) offer is usually a low ticket item, $7 - $17 say. JV partners expect you to give them 100% of this, these days.

        When the customer buys, they are immediately presented with a One Time Offer (OTO), ie. they will only see this offer one time, and it's a deal to be grabbed now. Typically priced at say $47 - $197, but could be higher. JV partners expect at least 50% of this as well.

        hustlinsmoke is describing a more elaborate sales funnel in which there is a downsell (an additional offer at a lower price for when the customer has rejected the initial OTO; often a version of the OTO with features removed). A second one time offer (OTO2) for a related product may also be presented.

        This is a standard sales funnel; however, buyers are on to the idea and OTOs annoy many of them. They dislike being sold the dream for the low-priced FE, and then being told right afterwards that to actually do the thing they now need to buy this expensive OTO. So some sellers are doing away with OTOs and offering everything up front.


        FE ---> OTO ---> (Accept OTO) ---> OTO2

        ...............OR ---> (Reject OTO) ---> Downsell Offer ---> (Possibly) OTO2

        When hustlinsmoke talks about giving everything away, 100% commission on FE, OTOs and downsells, the reason is to build his buyers list. He can sell them other things later. Since you presumably have only one product right now, and want to see some financial success, you likely would not want to do this yet.
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      • Profile picture of the author hustlinsmoke
        You want me to expand on what I have said.

        First off, you have did nothing about JV's have you, if you had you would of known what I stated.

        You need to put your launch aside and spend about three solid weeks learning about JV's ect, where they are, where to meet them. Look at jv pages, launch pages, contest pages.

        You need to learn how to prelaunch ect.

        I don't mind helping people at all but if they tell me they just finished a project and then have no idea what to do that is poor planning very poor. There are many threads here how to launch, I myself have some lengthy ones. I also have products here that are full products about launches
        and so do many others.

        You do not even have a war room membership so couldn't launch if you wanted too. You need to get that war membership and head on over to the war room and search wso launch and pick up all those free products.

        I'm not busting anyone's bubble tellling you like I would tell one of my students. Don't ask me to go into detail until you have did your homework first that is a sign of failure.

        Originally Posted by 1stargeneral View Post

        Honestly i don't understand this terms. Can you be a little elaborate



        You could be a little elaborate too.
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  • Profile picture of the author Bish
    Originally Posted by 1stargeneral View Post

    I have a product launch coming up soon. The challenge i have right now is how to get the huge marketers involved in something that looks like a JV and how do i get all of them to benefit from the JV
    I'm pretty much in the same boat as you. Spent a long time putting something of quality together, then realized I didn't really know how to launch it. I spent weeks trying to find the answers then someone pointed me in the direction of William Murray and more specifically his FB group.

    I haven't launched my product yet but I am getting a ton of guidance form people I never dreamed would take the time out to talk to me let alone help.
    I know there are other great FB groups too, just happens that I got to Williams first.

    Look for William Murray in the WF JV area.
    Hope that helps.
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  • Profile picture of the author 1stargeneral
    Banned
    Hmmm! very interesting... I am really motivated.
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  • Profile picture of the author Bish
    I have a link to a great FB group if you want it (all about product launches and JVs). PM me if you want it.
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    • Profile picture of the author 1stargeneral
      Banned
      Originally Posted by Bish View Post

      I have a link to a great FB group if you want it (all about product launches and JVs). PM me if you want it.
      I have sent you a PM. Waiting for you response
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      • Profile picture of the author Bish
        Originally Posted by 1stargeneral View Post

        I have sent you a PM. Waiting for you response
        I sent you the link. If I could offer you just a little more advice without wishing to offend.

        Get all of the basics under your belt first. It's worth putting your product launch on the back burner for as long as it takes to really understand the business. Launching a product successfully has become almost an art form, unless you know the rules and have JVs supporting you; then you will struggle to get your listing fee back.

        Took me a long time to understand this and I'm still learning but the trick is to build relationships, offer to help them where you can. Do this the right way and you'll get all the help you need in return.
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        • Profile picture of the author Ian Ralphs
          definitely agree with Bish....

          If you're in it for the long haul, help out others with advice, commissions and being a 'good egg', and don't expect too much in return.
          That way, over the long run, you'll be adding great value wherever you go, any positives are a bonus, and if you believe in Karma, then he/she will quite probably come knockin.....
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  • Profile picture of the author peschelgj
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    • Profile picture of the author hustlinsmoke
      Original man, but hey I won't argue since you quoted something that has value lol.

      Originally Posted by peschelgj View Post

      Sometimes I give 100 percent of everything and I eat the costs.
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  • Profile picture of the author CPAPJason
    And, while you are making contacts and joining the war room, you can start working on your next project.
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  • Profile picture of the author hustlinsmoke
    Sorry I had to post this but do you have a product have you determined that yet. You have a product that is marketable, you have bonuses, you have an oto upsell the oto downsell and another oto to go with it.

    A product without a proper sales funnel is like throwing money to the wind.

    My post count now reflects my birth year. << Why did I write that. Old age is letting me feel the pain I guess.
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  • Profile picture of the author muffty
    Give JV's 100% profit and then have something ready as an up-sell in which you go 50% / 50% with JV's and you also build your list! Then get affiliate involved to keep sales coming in!
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    • Profile picture of the author 1stargeneral
      Banned
      Originally Posted by muffty View Post

      Give JV's 100% profit and then have something ready as an up-sell in which you go 50% / 50% with JV's and you also build your list! Then get affiliate involved to keep sales coming in!
      Honestly, i do not have a JV script to start with. May be i will have to wait until i make a little more money. My launch, product test has eaten so much of my finance. Except someone here is willing to give me a working script.

      PM me if you are willing.
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  • Profile picture of the author 1stargeneral
    Banned
    You guys have really been so helpful. Now i need a i think i need a launch. I just tested out my project on my localhost and it worked. Who wants to partner with me?
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  • Profile picture of the author 1stargeneral
    Banned
    Thank you so much guys... I am grateful and already working on that. I need help on this http://www.warriorforum.com/main-int...t-working.html
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  • Profile picture of the author Moneymaker2012
    You can find someone who is interested in promoting your offer with their list. Solo ads can help you get lot of people to affiliate with your product.
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  • Profile picture of the author ATAC
    What I would do if I was in your spot with no list is..
    I would make my 2-4 videos teaching a method that your product is about giving away a few gold nuggets but leaving enough curiosity to buy your product.

    Then I would send some targeted FB ads to my squeeze page offering a white paper and short video course(launch videos) on your topic ...
    Well you are doing this it is a must to test for the best headline and image that gets you the best opt in rate.
    So what we are now doing is building up your list of perspective buyers for your launch and getting together your conversion rate that you are going to need to get your affiliates on-board..

    Then I would send that same squeeze as a free WSO ...

    That will kill it for you...

    Once you have your numbers, then your good to start to promote to affiliates to get them to jump on board.

    If paying a high enough commission and have a good conversion rate there will be no problem getting affiliates as long as the refund rate is low.

    Best of luck with the launch...
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  • Profile picture of the author hustlinsmoke
    That reminds me. A long time ago and I see a bunch of people posting this method as if they invented it but that is besides.

    A long time ago we built pages and answered questions. We dug for the questions on AOL and Lycos and other places and we built one page sites answering those questions.

    This was highly successful and then when video really hit it even became more so.

    Find all questions your target audience would have.
    Now make a 1 to 2 minute video answering these.
    Do your keywords right in the description and your video will rank
    high for those questions.

    See the greatest thing about Youtube is Google owns it. It's weighted in your
    favor, so all you have to do and this is all. Have the keywords in place and it
    will rank.

    Did a test a couple of years ago and posted five videos. Nothing but a white background. No voice no pics no videos. I did one on a different channel each so five accounts.
    Now I wrote a beautiful seo'd 200 word description targeting three sets of keyword phrases each.

    I did no backlinking and I only did views from tor on my own.

    I ranked number one for 15 of those keyword phrases within 2 days.

    Remember this is a blank video screen, no voice no pics no video no thumbnail.

    P.S. you do need views though to rank on Google. YouTube you do not but you need people hitting the link to rank on Google. Not many views just use vagex. When I did the study you ranked weather you had views or not.

    Take advantage of Youtube while you can, the rules can and WILL change.
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    • Profile picture of the author 1stargeneral
      Banned
      Originally Posted by hustlinsmoke View Post

      That reminds me. A long time ago and I see a bunch of people posting this method as if they invented it but that is besides.

      A long time ago we built pages and answered questions. We dug for the questions on AOL and Lycos and other places and we built one page sites answering those questions.

      This was highly successful and then when video really hit it even became more so.

      Find all questions your target audience would have.
      Now make a 1 to 2 minute video answering these.
      Do your keywords right in the description and your video will rank
      high for those questions.

      See the greatest thing about Youtube is Google owns it. It's weighted in your
      favor, so all you have to do and this is all. Have the keywords in place and it
      will rank.

      Did a test a couple of years ago and posted five videos. Nothing but a white background. No voice no pics no videos. I did one on a different channel each so five accounts.
      Now I wrote a beautiful seo'd 200 word description targeting three sets of keyword phrases each.

      I did no backlinking and I only did views from tor on my own.

      I ranked number one for 15 of those keyword phrases within 2 days.

      Remember this is a blank video screen, no voice no pics no video no thumbnail.

      P.S. you do need views though to rank on Google. YouTube you do not but you need people hitting the link to rank on Google. Not many views just use vagex. When I did the study you ranked weather you had views or not.

      Take advantage of Youtube while you can, the rules can and WILL change.
      This is the best method i have ever met with.. This method can be put together in a report and sold for like $10.

      Thanks. I am currently installing Camtasia Studio on my system. Will give progress on this
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  • Profile picture of the author Janie jordon
    You can use online survey tool and online research through which customers aware about your product. Some companies like: Surveygoo-online survey tools provider, provides free online survey with easy Questionnaire and online surveys for their clients. Apart from that you can use physical marketing for promoting your products. You can also use some SMO marketing because according to current trend, everyone used to social media like: facebook, twitter etc.
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