How would you rather make 300k in a year

8 replies
Would you rather make 300 sales in a year marketing a 3000 product where you make 1k per sale. Converting 2 out of every 34 opt ins but opt ins are harder to get.

Or would you rather make 20 sales a day marketing a 100 product where you convert one out of every 8 opt ins and they are very easy to get.

Chris
#300k #make #year
  • Profile picture of the author Brad Gosse
    Wow tough call.

    I would rather sell the cheaper product to more people and end up with a bigger list.
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    • Profile picture of the author Eric Land
      Originally Posted by Brad Gosse View Post

      Wow tough call.

      I would rather sell the cheaper product to more people and end up with a bigger list.
      Good Call because you would be making the same money and then you would have more proven buyers buying a 100 dollar product which means they are defiantly willing to spend money.

      Eric
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  • Profile picture of the author Kris Turner
    I'd do it with more sales at the lower price, and then create a product at the higher price and make 600K in year 2!
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    • Profile picture of the author Kris Turner
      Originally Posted by DogScout View Post

      Can I do both?
      No, that's just greedy!
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  • Profile picture of the author heathsteel2
    I tend to differ with the rest of you. I would prefer to have the more expensive product. It means less clients to deal with which = less time spent dealing with hassles. I would recommend the book "4 Hour Work Week", he touches on this.
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  • Profile picture of the author NikkiG
    I'd do whatever took the least amount of time, effort and money for the greatest return (lifetime value of the customer).

    If I had to pick one of course because with outsourcing etc why not try both.

    Depends a lot on the product and market.

    For example 20 sales a day on a low end product like a yeast infection cure might give me a large list of email subscribers but those may not be that easily monetized with upsells and cross sells. I could throw all sorts of crap at them and see what offers stick becuase I'd have an idea of that demographic but total lifetime value might be pretty low.

    On the otherhand a buyers list of 300 people who paid $3,000 for a 1 day wine and truffles tasting in France might be very interested in other "luxury" offers.

    Just pulling those out of my butt.

    Point is it isn't as simple as 300 is better or worse than 6,000.

    Lifetime value of the customer Vs investment to get the customer - for me that is the answer so your question as posted is actually impossible to answer for me.

    But push come to shove I go for less traffic, less sales volume and higher sales value.
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  • Profile picture of the author Raygun
    I agree with the others that say the best ways to build the list. That is why I am always reinvesting in my business, I keep trying to build my list. I have a number of people in mind right now and I am not even close to that yet. I have to keep on sellin!
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