How to handle affiliates

by brutecky

Posted: 11 years ago 9 replies

INTERNET MARKETING

The vast majority of the time I have always promoted my own software, however I recently have accepted several dozen affiliates who are promoting with me. While I noticed that many affiliates actually dont do anything at all there are about 10-15% who do active promotion. I have a question regarding them if someone with more experience with affiliates would care to advise me.

Over all my affiliates have converted at around 7% some being higher and some being lower of course. However recently I have noticed that one new affiliate is sending me hundreds of hits that NEVER convert. What this is doing though is lowering the average conversion rate that JVZoo reports to new potential affiliates. My concern is this non converting traffic that this one affiliate is sending will continue to lower the reported average conversion rate and make it more difficult to attract newer more experienced affiliates.

How have you guys handled this? This one person is sending lots of clicks that never make a sale, he is lowering my average conversion rate, so basically his efforts are hurting me, and not bringing in any income for either of us. Whats the etiquette here? Do I keep him as an affiliate?

#affiliates #handle

Alexa Smith

Banned 11 years ago

Originally Posted by brutecky

Over all my affiliates have converted at around 7% some being higher and some being lower of course.

To me, that sounds a very good average, and probably speaks very highly of your sales page?

Originally Posted by brutecky

one new affiliate is sending me hundreds of hits that NEVER convert. What this is doing though is lowering the average conversion rate that JVZoo reports to new potential affiliates.

I'm surprised to hear that JVZoo reports that figure to potential affiliates.

ClickBank doesn't.

ClickToSell.eu does, but they tend to be irrelevant/meaningless figures from the affiliate perspective, because quite apart from the obvious problem you've mentioned, there's also the little matter that competitors can "buy 10,000 useless clicks" at places like Fiverr, to damage people's overall conversion-rates. To me, as an affiliate, this information isn't worth having. (I do see your problem with it, though, of course, because if it's "available", some people are going to look at it).

Originally Posted by brutecky

Whats the etiquette here? Do I keep him as an affiliate?

Can you contact him?

If you can, I'd shoot him an email explaining the problem as clearly as you've just explained it in your post above, and announce that because he's effectively damaging your vendor reputation with the potential affiliate pool, you need him to change his traffic quickly if he wants to continue to promote the product? And if he doesn't, I'd get rid of him.

Worth one email, first, though, just in case?

Otherwise he'll start a thread here tomorrow complaining that "this damned merchant kicked me out just as I was running a little test with crap traffic to see if all my links work, before I send it out to my targeted list"?!

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WeavingThoughts 11 years ago

Clickbank tells the average conversion rate as well. Conversion of hits to buyers. That is free info on clickbank. I don't understand what you are referring to.
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- Alexa Smith Banned 11 years ago
  
  Originally Posted by WeavingThoughts
  
  Clickbank tells the average conversion rate as well. Conversion of hits to buyers. That is free info on clickbank.
  
  I must have missed this change, when they brought it in. (Was it when they changed their whole site, recently, and made various other changes?). I could easily miss that, though - it's not a figure I'd look at, myself.
  
  If I were a ClickBank vendor, I must say I wouldn't be at all happy - in principle - at their divulging that information, which can so easily be manipulated, and which means so little, to potential affiliates.
  
  Thanks
  
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  AffiliateWaves 11 years ago
  
  Have you ever heard of viral marketing ,your guy is doing same thing ,he is promoting many affiliate programs along with yours .He is only interested in sending traffic to his affiliate links ,where most of audience will see your site but not buy product because it is not targeted audience.His efforts are not completely worthless for him because he is making money with other affiliate programs if not yours.
  
  My advice to you just mail him and tell your worries.If he takes them into consideration then ok ,if not discontinue with him.
  
  Hope it helps
  
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WeavingThoughts 11 years ago

It is there since several years. They report the conversion rate of the product's landing page.
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- Alexa Smith Banned 11 years ago
  
  Originally Posted by WeavingThoughts
  
  It is there since several years.
  
  Well, ok, if you say so. It's news to me, though, and I can't myself see the sense in it ...
  
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WeavingThoughts 11 years ago

You are right. They don't. I thought they did. They just show gravity. Maybe I got messed up
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- Alexa Smith Banned 11 years ago
  
  Originally Posted by WeavingThoughts
  
  You are right. They don't. I thought they did. They just show gravity. Maybe I got messed up
  
  No problem - thanks very much for the clarification!
  
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clever7 11 years ago

You cannot control your affiliates.

If you managed to understand who was the responsible for the problem you are having for sure, than contacting this person is the best solution, if this is possible; but you have to be careful because everyone thinks in a different way.

You should try to understand where from this affiliate is getting traffic.
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