Price per member/optin?

5 replies
Does the general rule of thumb apply that for every member you have on your site, it adds $2 to the overal value of the website if sold?

Ie 5,000 members would mean the sites min value would be $10k? plus other factors
#member or optin #price
  • Profile picture of the author hustlinsmoke
    Plus a lot of other factors.
    Answer to question is no.

    Edit:
    I should of expanded on that.
    I can make a site and throw members in there, I would never buy a site off of the members.
    I want to see the metrics of the site from a years standpoint.
    If you can't provide that in screen share and have documented proof then I'm not interested.
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    • Profile picture of the author jasonallvall
      Thanks for the info.

      I've got a site which is close to 50k members and is getting a daily sign up on 300. I was just trying to piece together the base value of the members themselves. Tricky to do
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  • Profile picture of the author hustlinsmoke
    I'm not saying that you can not sell it for that, what I am saying without profits I would not buy it at all.

    See I can import an email list into my wordpress blog and fill it up with 50,000 members in a day. I can buy that list for 20 to 100 bucks. So pretty much that list is worthless.
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    • Profile picture of the author jasonallvall
      Absolutely agree.

      I have earnings on the site so those would be leveraged too in the sales pitch. I was just wondering if the old rule of thumb still applied and an investor placed a $2 price tag on every optin (which was real!!!!!!!)
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  • Profile picture of the author hustlinsmoke
    An email is worth 1 buck by itself is also a rule of thumb.
    I would say if you had metrics backing up your members, I would even pay more than 2 bucks an email.

    I have no knowledge about the 2 dollar rule though.
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