3 Common Mistakes to Avoid When Pitching Your WSO

As every good copywriter knows, it's important to anticipate the objections and concerns of your target audience when writing a sales pitch. Now, I'm a lightweight when it comes to Internet marketing, so WSOs tend to target people like me, and if I consider the following three mistakes to be huge red flags in a WSO, I imagine countless others do as well.


MISTAKE #1: Shitting where you sleep.


Expecting sleazy copy tactics to go down well in a place where people can see right through your sleazy tactics is folly. Obviously these tactics work to some degree, else they wouldn't be used, and the pragmatic marketer may be more than happy with that "some degree." Nevertheless, I think 3-5 times as many sales could be achieved by speaking with honesty, integrity, and passion and letting the social proof of genuine reviews from other Warriors do the talking.


MISTAKE #2: Inadequately addressing the burning question.


What's the burning question? It's simply this: If your method/technique/system/formula is such a money-puller, why bother selling it? Unlike most cynics, I believe there are legitimate ways to answer this question -- hell, even showing how there's no risk of saturation and saying how you get your jollies from the ego boost would go a long way. But not addressing the question at all? Come on.


MISTAKE #3: Insufficient proof for non-IM niches.


Believe it or not, not everyone is interested in making money by telling others how to make money (... by telling others how to make money). It reeks of a Ponzi scheme and probably is like taking candy from a baby (admittedly, I've been tempted to enter the IM niche). What you ought to be doing is providing strong proof elements for non-IM niches. Some wise WSO sellers do this, even going as far as creating case studies in non-IM niches. Most WSO sellers don't seem to bother.