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Opt In Rate 12%

by FreddieMixell
2 replies
(Moderator Edit: Please post these types of questions in the copy writing forum:

http://www.warriorforum.com/copywriting-forum/)


Hey,

I've just launched a pre-launch landing page and I'm currently getting just under 11% opt in rate. The page is
(URL EDITED).

What could I change to increase conversations.

I want to run a/b tests but I'm not sure exactly what to offer
#12% #opt #rate
  • Profile picture of the author Dennisknows
    Originally Posted by FreddieMixell View Post

    Hey,

    I've just launched a pre-launch landing page and I'm currently getting just under 11% opt in rate. The page is Project Passive: Classified Income

    What could I change to increase conversations.

    I want to run a/b tests but I'm not sure exactly what to offer
    Change the headline. You don't need to announce yourself and you announced that it's Project Passive twice. In the headline, put some figures. One of my best converting squeeze pages reads like this:

    Learn How YOU Can Earn $600 a Month
    From Home With No Website Or Email List
    & Make As Much As $177,319.32 a year...
    *Info sent to email address above

    Maybe you can take some ideas from that and merge it with your own. Depending on your target market, you don't want to say numbers too high or you could scare them away.

    Also, try changing the background. A view of a bunch of buildings downtown is not really appealing. You want to sell them what passive income can do for them.

    I have a couple sitting on a beautiful beach. Add a background image where they'll because to see themselves in...

    Hope that helps.

    Best wishes
    Signature
    "May the optimism of your tomorrow fuel your drive for today"
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    • Profile picture of the author James Fame
      Your copy is bad.


      "Project Passive with Freddie Mixell" - Nobody knows who you are. If it's someone famous like Frank Kern or Dan Kennedy, then this might work. Project Passive doesn't imply anything at all. Go with a benefit headline instead.

      "I want to help you create passive income" - Scrape that. Rephrase it into a confident benefit.

      "so that you can improve your quality of life" - complete repeat of the previous clause, and it's obvious. Don't tell them, show and let them infer for themselves.

      "Free Tool" - too vague

      "111 days" - too long a period for any threat of scarcity. Besides, what else would they get for opting in earlier?

      "We're launching soon" betrays the "111 days".

      Monochrome background sucks. Test something with a person's EYES looking at the headline.

      Your specificity, reasoning and proof factors are completely off. Pick up a class on copywriting and you'd see improvements.

      James Fame
      Signature

      Fire me a pm if you have a question. I build businesses and provide consulting. I do not do finance/money/internet marketing niches. Fitness, self-improvement and various others are welcome.

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