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Misspellings in Launches

by BrentDotCom
18 replies
Nobody wants a spelling Nazi concerning posts, regular emails, and other casual conversation, but it still amazes me the number of launches, software programs, and sales copy that contain misspellings.

Anybody can have a typo, sure. However when you unveil a product to the world, take the time to double and triple check it. Misspellings make what you are selling appear to be hastily thrown together and amateurish.
#launches #misspellings
  • Profile picture of the author ddev
    Some of us fall into the Mispellers category (personally i try to improve my English skills as it's not my native language) but don't think it's a barrier if you want to get access to products / services that will benefit you.

    At least i 've found that +100's of warriors that don't have problem with that

    Same with other people. I've seen some products (many wsos) from people from India and other countries who had sales pages that were extremely hard to understand but their products (i can remember some bots but won't make names) were impressive.

    Just my 2 cents.
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    • Profile picture of the author Craig Paulson
      I agree. No excuse for less than 100% perfection in grammar, punctuation and spelling. All you have to do is have 2 other competent people read your work and you'll eliminate 99.9% (maybe even 100%) of errors.

      I treat resumes the same way. If I see a typo on a resume, I don't bother reading it. It's not arrogance. It practicality. Presumable people are putting their absolute best foot forward in their resumes (and WSO's). In other words, what you see there is the best you're ever going to get out of that person.

      Now forum posts, that's a different matter. I can't seem to post anything to a forum without seeing a stupid misteak in my writing.
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      • Profile picture of the author topqualifiermarketing
        I believe it matters, Deal breaker not always.
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      • Profile picture of the author NicoleBeckett
        Originally Posted by Craig Paulson View Post

        I can't seem to post anything to a forum without seeing a stupid misteak in my writing.
        Well done, sir. (Yes, cheesy pun intended! )

        Seriously, though, spelling mistakes DO affect how you're perceived. Sure, there might be some people who think, "oh well, we all make mistakes. It's just a minor typo." However, there are also very likely some people who think, "gosh, this guy can't even bother to proofread his copy before he publishes it? Where else is he cutting corners?" If people think you're a corner-cutter, the odds of them buying from you are slim.
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  • Profile picture of the author InternetMarketingSmarts
    It does cause me to pause as well. But I'm notorious for misspelling and grammar issues in my own blog writing. lol But honestly it never really stopped me from making money. But there is a small portion of the population that it will drive crazy and you'll hear from them. However in my experience they tend to be the minority. As long as you can provide value and help people achieve their goals, most folks are forgiving of things like that.

    But I can see why it would make you doubt the credibility of the product creator.
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  • Profile picture of the author Story
    I couldn't agree more. One misspelling or grammar error can kill a sales page.
    It directly reflects the quality product in customer's eyes.
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  • Profile picture of the author ddev
    Don't know you but frankly, i wouldn't miss a tool/service because it has grammar issues. That's for sure!

    It reminds me some words from Harris Feldman.... "Do You Want to Make Money or What?"
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    • Profile picture of the author BrentDotCom
      Originally Posted by ddev View Post

      Don't know you but frankly, i wouldn't miss a tool/service because it has grammar issues. That's for sure!

      It reminds me some words from Harris Feldman.... "Do You Want to Make Money or What?"
      It's what all those misspellings represent, like an inattention to detail, sloppiness, and not cleaning up loose ends- flaws which oftentimes are manifested in other areas of the product as well.

      It is not unusual to see rampant misspellings in premature launches. The guy is broke and has to rush his product to market so that he can make sales. We see that in WSOs all the time.

      Again, we all have typos in conversation, but if a professional (read: money making) launch is going to be professional, it had better be clean.
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  • Profile picture of the author kennytan
    Yeah, I totally agreed.

    Spelling errors and grammatically errors on the product sales page did affect the view of end user when they are visiting the site.
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  • Profile picture of the author Danny Cutts
    my spelling is shocking but then I am not trying to sell anything :-)

    Danny
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  • Profile picture of the author ddev
    Sorry but don't agree with you.

    The WSO section has many sellers from Russia / India / Greece (i remember a good plugin creator from Greece) etc, who don't write academic sales pages but communicate well what they're selling and in a way that a 10 yrs old could understand them.

    Not to mention that many, offer quality products at a great price but of course, you're free to ignore those offers if you don't like the way they write. I'm with all that people. I'm part of them.

    By the way, here's the daily SERP's report of one of my sites.



    The #6 & #7 ranks that this site is now getting for competitive keywords, is thanks to a warrior that doesn't create academic sales pages (not an online-literature.com member). 10 / 15 days ago the same site was fighting on the third page of Google.

    If i had used your criteria (and judged by his sales page), my site would still be nowhere.
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    • Profile picture of the author BrentDotCom
      With subcontactors looking for work from IMers, misspellings don't matter as much because all IMers are aware of the frequent English limitations of foreign subcontractors. IMers use them in very specific ways. They are guns for hire. They don't write your polished copy for a reason.

      For public-ready presentations, misspellings are pure sloppiness.

      I would bet your sites don't have rampant misspellings. Why? Because you know they would appear to most end users as being sloppy and rushed, whether they actually were or not.

      Originally Posted by ddev View Post

      Sorry but don't agree with you.

      The WSO section has many sellers from Russia / India / Greece (i remember a good plugin creator from Greece) etc, who don't write academic sales pages but communicate well what they're selling and in a way that a 10 yrs old could understand them.

      Not to mention that many, offer quality products at a great price but of course, you're free to ignore those offers if you don't like the way they write. I'm with all that people. I'm part of them.

      By the way, here's the daily SERP's report of one of my sites.



      The #6 & #7 ranks that this site is now getting for competitive keywords, is thanks to a warrior that doesn't create academic sales pages (doesn't write for online-literature.com). 10 / 15 days ago the same site was fighting on the third page of Google.

      If i had used your criteria (and judged by his sales page), my site would still be nowhere.
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  • Profile picture of the author Sarevok
    This is something that surprises me too.

    Even some of these big ticket guru webinars contain blatant mispellings.

    The most frequent I notice are "their" "theyre" and "there".

    Also... "Then" and "Than".



    Maybe I'm focusing too much on grammatical astuteness? While everyone else is busy focusing on customer acquisition.

    I wonder which one is more important at the end of the day?

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  • Profile picture of the author ddev
    Your Wallet.
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