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Media Buying for Affiliate Marketing

by Matt Lee
7 replies
I'm an offline guy that's dabbling in clickbank marketing so I'm looking for some rockstar affliliate marketers to point me in the right direction.

I have a clickbank product that I'd like to promote - It's not a MMO product and I'd like to promote it using Media Buys. My question is, after I choose what websites to promote my banner on - Is it better to send traffic directly to the offer/sales page or does it make more sense to send them to a niche blog w/ affiliate banners.

One thing I don't want to do (since it's such a specialized niche) is build a list and email market to them. There's only 1 good CB product to promote on this subject, so it's not like the MMO niche where I could email my list each week. And that's why I thought it would be better to send traffic directly to the offer page instead of a blog.

I guess what i'm wondering is for those who have used Media Buying as a list building method - what would you recommend?
#affiliate #buying #marketing #media
  • Profile picture of the author Matt Lee
    Any input from the IM community?
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    "One of the Most Successful Offline WSO's Ever!
    Get More High $$$ Clients with this Small Business Marketing PLR Magazine
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  • Profile picture of the author itsAtlas
    Well, Banners are always a tough way to get sales in my opinion. You can't really target them well. I would pick a bad looking banner if it is on a clean site and a really good looking banner if it is on a not so good looking site. Just try to make the ad stand out. I would also redirect them to a Squeeze Page to get their name and email. They are important even if you are not planning on using them often.
    Also, try setting up Retargeting. That should increase your conversion rate as well.\
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  • Profile picture of the author tpw
    It is better to figure out what your target audience looks like, by looking at the Quantcast demographics on your site and any competitor websites.

    Then, find websites that serve the same demographics that represent your target audience.

    Once you have found sites that serve the same demographic set, knowing where to buy advertising should be brain-dead simple.
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    Bill Platt, Oklahoma USA, PlattPublishing.com
    Publish Coloring Books for Profit (WSOTD 7-30-2015)
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  • Profile picture of the author prateek9118
    Research your market on alexa and quantcast first.
    Then target the websites on which you want to upload ads.
    Test multiple headlines and banners. See what works for you and for that product.
    Yes, you may have to make a squeeze page.
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    • Profile picture of the author Matt Lee
      Originally Posted by tpw View Post

      It is better to figure out what your target audience looks like, by looking at the Quantcast demographics on your site and any competitor websites.

      Then, find websites that serve the same demographics that represent your target audience.

      Once you have found sites that serve the same demographic set, knowing where to buy advertising should be brain-dead simple.
      Originally Posted by prateek9118 View Post

      Research your market on alexa and quantcast first.
      Then target the websites on which you want to upload ads.
      Test multiple headlines and banners. See what works for you and for that product.
      Yes, you may have to make a squeeze page.
      Thanks you guys! I have some good tips here that I'll use. I appreciate it
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      "One of the Most Successful Offline WSO's Ever!
      Get More High $$$ Clients with this Small Business Marketing PLR Magazine
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  • Profile picture of the author Danny Cutts
    Always always always look to build a list....

    One of my biggest marketing mistakes was not doing it soon enough

    Danny
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    Come and See me on Facebook... Come and See me at my blog...
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by Matt Lee View Post

    Is it better to send traffic directly to the offer/sales page or does it make more sense to send them to a niche blog w/ affiliate banners.
    Neither.

    (I mean that it doesn't much matter which of those two is "better", because they're both so bad, anyway.)

    What makes sense is to send them to a niche blog from which you can build a list to retain some of the traffic.

    Very, very few people buy a ClickBank product at their first visit to its sales page, and without opting in the traffic and sending them email, you don't have a way of prompting them to return to it, so you don't really have any income. It makes little sense to pay for advertising but make no attempt to retain any of the traffic generated by it. This is fundamental to ClickBank affiliate sales. This thread will help you: http://www.warriorforum.com/main-int...ml#post7110523
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