Sales Funnel Optimization
I'm in the process of doing some testing, possibly even split testing different price point configurations in my sales funnel.
Concurrently, I thought I would post a few ideas here for discussion. I have a few different products at price points of $7, $17, and $27. Assume each product is relevant to the previous one, and I'm fully aware a lot of my results will be based on traffic quality.
Here's the scenarios I am curious about:
Scenario #1 (2 Stage, High to Low)
Freebie > upsell $27 ..Yes, ..Sale
No...downsell $7 ..Yes, Sale.
No... download freebie
Scenario #2 (2 Stage, High to Med)
Freebie > upsell $27 ..Yes, ..Sale
No...downsell $17 ..Yes, Sale.
No... download freebie
Scenario #3 (2 Stage, Med to Low)
Freebie > upsell $17 ..Yes, ..Sale
No...downsell $7 ..Yes, Sale.
No... download freebie
Scenario #4 (3 Stage, High to Med to Low)
Freebie > upsell $27 ..Yes, ..Sale
No...downsell $17 ..Yes, Sale.
No...downsell #2 $7 ..Yes, Sale.
No... download freebie
I curious to find out if anyone has done similar testing on their funnel, or if anyone has predictions of what my results would be just based on their results with their funnels.
Its just a discussion, I hope to hear some opinions, if you don't mind sharing them.
Fire me a pm if you have a question. I build businesses and provide consulting. I do not do finance/money/internet marketing niches. Fitness, self-improvement and various others are welcome.
Felix Futuri - Professional Development Community