The Death Of The Autoresponder

24 replies
I seemed to have missed their death, when did it happen, and did they have a good funeral?

No longer do we need autoresponders, or that is what some people believe.

It seems that gone are the days of double-opt in and sending mail to your list. Gone are the days of sending useful information, because why send to a list of 1,000 (if you've managed to do that) instead send to 5,000 people on facebook, create a fan page on facebook, and get 10,000+ people to follow you on twitter.

People are building up as many friends and followers with 1 thing in mind. To sell to them, to promote their business, to let them know when a new product is launched, to sell to them, to make money.

Reality check, how many of the people following you signed up for this?

Twitter isn't just IM, shock, horror are there people who was not into IM but could be friends wanting to connect with friends.

Not many people give useful information on twitter, because they haven't learnt how to tweet good information in less than 140.

Also, why should I stay on your list, when you are giving the information by sending me a message in my inbox on facebook?

Why should I stay on your list, when you have linked your tweets for everybody to read and get, those specials which are only for your list?

Since when did I agree to be spammed with your garbage, just because I am following you. Hint, I don't follow people who keep doing this, but some do.

I know, I don't understand Twitter/Facebook, because as a marketer I can only use them to sell and make money. Forget the social part of it, forget making friends, forget those who use these sites to talk to friends in other parts of the world.

Well, with the way marketers are now using social sites, let's have a good funeral service for the autoresponder.

There is whiskey/whisky, red/white wine, chocolate, pizza, steak and lots of puds, let the party start
#autoresponder #death
  • Profile picture of the author Asher
    Hi Bev,

    I'm predicting 90% of the responses will be about "no,
    autoresponder isn't dead" and stuff like that with a
    title like that

    People who use marketing like that might find that it'll
    come around and bite them many years down the
    road. I was very careful with my Twitter account
    because even though I follow lots of people and they
    follow back, I never ask them to buy my crap.

    I treat Twitter and Facebook as a way to first
    connect with people. Building real relationships, BEFORE
    asking them to buy any kind of stuff.

    Just so happened that today, I chatted with a friend
    who greeted me "Hey, Asher!" and this other guy whom
    I couldn't really recognize said "Asher Aw?" -- he had
    recognized me from Twitter.

    He asked me what it was that I was selling or what I
    did and that led into a conversation. Thing is, I use it
    as a conversation starter. Not as a way to get people
    to buy and sell stuff.

    With people who try to sell upfront, I just know it'll
    turn around and gnaw them when they find out that
    there really isn't any shortcut to success.

    But then again, only time will tell

    My $0.02

    Asher
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  • Profile picture of the author Steven Wagenheim
    Oh, I don't know Bev. I still use an autoresponder and send good content to
    my list and use Twitter sparingly.

    I think there are still a few of us out there who still understand sound
    marketing basics.

    Don't give up hope yet.

    But just in case, save me some wine and cheese.
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    • Profile picture of the author toddilee
      Hi Bev,

      I have a healthy list that is very responsive to my autoresponders and email broadcasts, it all depends on how you treat them and the relationship you build with them. Give out quality content and useful information and your list won't mind receiving recommendations for quality products.

      I don't even use twitter, facebook or MySpace for marketing at all...

      Can I still come to your party though?
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  • Profile picture of the author Bev Clement
    Steven, I know lots of people use autoresponders, for their good content.

    But, I can't believe how many messages in my inbox from marketers who are telling me about their latest launch. Some I am on their list and having the same message to both my email and to facebook isn't making me want to stay on their list.

    I know aweber has allowed you to show your mailouts on twitter. Now here is a problem that most haven't considered.

    A person sets up a new list on aweber, which is for a membership site, giving the current code and download page. The problem, it gets put on twitter and facebook and anyone who is following you gets to see this restricted membership site, and they now have the code and the download page.

    A person sends out an email to their list, and they say it is for their list only, and they forget that so aweber sends it to their twitter and facebook account.

    No cheese, there's pizza, chocolate, steak and pud if you're interested
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    • Profile picture of the author Steven Wagenheim
      Originally Posted by Bev Clement View Post


      I know aweber has allowed you to show your mailouts on twitter. Now here is a problem that most haven't considered.

      A person sets up a new list on aweber, which is for a membership site, giving the current code and download page. The problem, it gets put on twitter and facebook and anyone who is following you gets to see this restricted membership site, and they now have the code and the download page.

      A person sends out an email to their list, and they say it is for their list only, and they forget that so aweber sends it to their twitter and facebook account.
      Wow...I had no idea that this was now an Aweber capability.

      Thank goodness I don't use it or I'd have lots of ticked off list members.
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    • Profile picture of the author drmani
      Originally Posted by Bev Clement View Post

      It seems that gone are the days of double-opt in and sending mail to your list.
      Some tests I've run don't support that conclusion, Bev (at least for my business)

      I'll share the numbers from one of them:

      TWITTER

      On my Twitter stream, I had 2,369 followers. Starting at 07:30 a.m. on 02/02/2009, I posted a series of tweets at intervals of between one and three hours. Each requested a reader to respond by tweeting a reply @drmani

      The 'unique' response rate was 59 people out of 2,369 followers - or a miserable 2.4%

      EMAIL AUTORESPONDER

      Response rates across multiple sub-lists (as measured by clicks on links in the email) ranges from 4.9% to 15.8% (with 'open' rates, that some use as a measurement of email efficiency, going upto 21.1%).

      I concluded that Twitter is WORTHLESS for direct response marketing, as compared to email marketing.

      To achieve even half-way as much response with Twitter as with email, one needs to keep re-posting the same tweet at different times of the day, so that you make sure you will reach segments of your audience that catch up on their tweet-stream at their convenience, and hit them within the "golden half-hour" window of highest responsivity.

      (Also, I would imagine that if I re-tweeted the same message over and over in a 12 hour time-frame, many followers would get annoyed and leave!)

      On the other hand, email broadcasts are 'set and forget', so you can have the message scheduled within a few minutes - and go about your other tasks.

      (The entire data, including links to actual tweets I sent during the course of the 12 hour experiment, are detailed in a post titled "Twitter Is WORTHLESS..." on my blog, in case you're interested)

      Originally Posted by Bev Clement View Post

      I know aweber has allowed you to show your mailouts on twitter. Now here is a problem that most haven't considered.

      A person sets up a new list on aweber, which is for a membership site, giving the current code and download page. The problem, it gets put on twitter and facebook...
      The option to publish your Aweber autoresponder email on Twitter is OPTIONAL - and you can disable it, message by message, just by unchecking a box while setting up your email autoresponder! So all AR messages do not necessarily have to be tweeted out.

      All success
      Dr.Mani
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    • Profile picture of the author Kevin Riley
      Originally Posted by Bev Clement View Post


      I know aweber has allowed you to show your mailouts on twitter. Now here is a problem that most haven't considered.

      A person sets up a new list on aweber, which is for a membership site, giving the current code and download page. The problem, it gets put on twitter and facebook and anyone who is following you gets to see this restricted membership site, and they now have the code and the download page.
      Arrr, me lady. This here be not a problem, as yer have the ability to select which of yer missives be sent to them that Twitter masses. If there be a marketer that makes the mistake of sending the key to his treasure chest out to all on Twitter, then that there marketer best be a mite more careful.


      (Apologies for the bad pirate language, but we watched Pirates Of The Caribbean 3 last night)
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      Kevin Riley, long-time Warrior living in Osaka, Japan

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  • Profile picture of the author Bev Clement
    How Can I Have Broadcasts Automatically Published to Twitter? :: AWeber Knowledge Base

    This will tell you all about it, and I know a number of marketers use it. Normally, it isn't a problem, but I have had a few which are for private membership sites, and a special for the list only.
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  • Profile picture of the author CJontheweb
    Auto responders rock! There's no way that they're coming to their death at least not in mr opinion.
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    • Profile picture of the author Kay King
      Bev -

      If you are looking for common sense on this issue - I'm not sure it exists. It's a huge loop for many marketing on social sites. Sites or emails send you to marketer's various social sites which send you to their other social sites which allow the marketer to market to you on each of them and to send you back to his signup list or website/blog. Instead of a multi-pronged marketing approach, this seems to create a marketing loop I personally think of as incestuous marketing.

      Honestly, there is no one in existence that I want to follow this closely.
      From your membership site example, the same marketer who rants here about black hat sites giving away his info for free - may be doing the same thing to himself on social sites. Oops.:rolleyes:

      kay
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  • Profile picture of the author Bev Clement
    Kay, one problem with common sense, it isn't common

    You hit the nail on the head, too many are giving away their products without thinking about it.
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    • Profile picture of the author Bryan Zimmerman
      Originally Posted by Bev Clement View Post

      Kay, one problem with common sense, it isn't common

      You hit the nail on the head, too many are giving away their products without thinking about it.
      LOL, Thats their own problem though and not paying attention to their business if they don't remember to disable the function when sending out things so such as memebership logins and such. I think thats kind of funny actually if they do that. Those who pay attention and are 100% on top of their business won't let that happen.
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  • Profile picture of the author gareth
    twitter is just a toy for me.

    but the folks with 100K+ followers must be happy.

    the day will come soon when people sell twitter accts.
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    Gareth M Thomas
    Serial Entrepreneur
    Auckland, New Zealand

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  • Profile picture of the author JayXtreme
    Don't tar us all with the same brush Bev
    Signature

    Bare Murkage.........

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    • Profile picture of the author BlueStar
      Banned
      The AR is and will be for a long time the #1 tool in my quiver.

      Nothing beats an AR. Good quality content, great subject lines, providing your customer with great info will be around for a long time.

      I make the majority of my money with the lowly AR.

      2.0 sucks
      Twitter sucks
      Facebook sucks
      Myspace sucks

      I'll put my lowly AR against anything on the Internet ;-)
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      • Profile picture of the author entry
        anybody.......


        Do you think there will be strict laws on producing 'profits' with autoresponders? - and prevent people from doing so - (stop them making money via email broadcases)

        Have you ever thought about this ? ??
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        I Have to say a Massive...THANK YOU to every Warrior who has helped me, and thanks to every warrior who helps me in the future...
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        • Profile picture of the author Mike Hill
          Originally Posted by entry View Post

          Do you think there will be strict laws on producing 'profits' with autoresponders? - and prevent people from doing so - (stop them making money via email broadcases)

          Have you ever thought about this?
          LOL... Are you serious? You think too much, are you a conspiracy theorist? Strict laws, on what? That you cannot email people on your list and have any commercial intent? Good luck enforcing that and the last time I checked it was a free country...

          Mike Hill
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          • Profile picture of the author entry
            Originally Posted by Mike Hill View Post

            LOL... Are you serious? You think too much, are you a conspiracy theorist? Strict laws, on what? That you cannot email people on your list and have any commercial intent? Good luck enforcing that and the last time I checked it was a free country...

            Mike Hill
            lol, i didnt want it enforcing and know its a free counter

            i just thought what that 'sales letter' thread- on laws to make outstanding claims, the people who take our taxes would want another excuse to tax us, or stop us making money via the internet, or half of your product lauch money has to be taxed.
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            I Have to say a Massive...THANK YOU to every Warrior who has helped me, and thanks to every warrior who helps me in the future...
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  • Profile picture of the author Mike Hill
    Sorry Bev but I'm going to have to disagree on this one. The autoresponder is live and well, just ask my accountant.

    Have you done tests with your autoresponder account versus your twitter account?

    I really hate it when someone just blurts something out without any found knowledge of what there saying is true or not true... It's kinda rude and completely pointless!

    Mike Hill
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  • Profile picture of the author Davion Wong
    Frankly, my thoughts are, autoresponder still works well. But you will notice that the click-through rates nowadays are not as great as it used to be. For Twitter, unless you have the ability to DM your followers quickly, it is not really that effective as a marketing tool unless you have a huge following and the chances of getting more eyeballs are much higher. I would say, use the 2 of them at the same time.
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    • Profile picture of the author AndrewCavanagh
      Also remember that if it's YOUR email list it's your list.

      If you have a list of friends on Facebook or Twitter then your profile can be deleted at any time and you lose that list.

      Social networking is a legitimate marketing strategy but it should never be your only marketing strategy.

      The key to having a stable business is to integrate multiple strategies and to create real lists that preferably include both online AND offline information.

      Kindest regards,
      Andrew Cavanagh
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      • Profile picture of the author Dmitry
        Originally Posted by AndrewCavanagh View Post

        Also remember that if it's YOUR email list it's your list.

        If you have a list of friends on Facebook or Twitter then your profile can be deleted at any time and you lose that list.

        Social networking is a legitimate marketing strategy but it should never be your only marketing strategy.

        The key to having a stable business is to integrate multiple strategies and to create real lists that preferably include both online AND offline information.

        Kindest regards,
        Andrew Cavanagh
        Right on Andrew!
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      • Profile picture of the author Davion Wong
        Well said, Andrew!

        But even your own email list can sometimes get into trouble when your autoresponder service is not working as professional as it should!

        Spam complaints and some cranky folks who suddenly forget that they opted into your list can be a real pain at times!

        Originally Posted by AndrewCavanagh View Post

        Also remember that if it's YOUR email list it's your list.

        If you have a list of friends on Facebook or Twitter then your profile can be deleted at any time and you lose that list.

        Social networking is a legitimate marketing strategy but it should never be your only marketing strategy.

        The key to having a stable business is to integrate multiple strategies and to create real lists that preferably include both online AND offline information.

        Kindest regards,
        Andrew Cavanagh
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  • Profile picture of the author Johnny12345
    I don't "get" Twitter, at all. I can't figure out why it's so popular. I think it's mindnumbingly boring and completely pointless.

    Please... someone explain what's so great about it.

    Johnny
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  • Profile picture of the author Jay White
    Easy folks. Don't get all worked up into a tizzy. We've seen umpteen 'Death Of..." threads and/or reports over the past few years. And how many have been spot on?

    Truth is, the things that were supposed to be going the way of the dodo are still pumping profits. Sales letters, audio, video, affiliate marketing, you name it. Sure, you may need to adjust the strategy a little. But the premise can still bring in the bucks.

    Nothing to see here.
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