The Death Of The Autoresponder
No longer do we need autoresponders, or that is what some people believe.
It seems that gone are the days of double-opt in and sending mail to your list. Gone are the days of sending useful information, because why send to a list of 1,000 (if you've managed to do that) instead send to 5,000 people on facebook, create a fan page on facebook, and get 10,000+ people to follow you on twitter.
People are building up as many friends and followers with 1 thing in mind. To sell to them, to promote their business, to let them know when a new product is launched, to sell to them, to make money.
Reality check, how many of the people following you signed up for this?
Twitter isn't just IM, shock, horror are there people who was not into IM but could be friends wanting to connect with friends.
Not many people give useful information on twitter, because they haven't learnt how to tweet good information in less than 140.
Also, why should I stay on your list, when you are giving the information by sending me a message in my inbox on facebook?
Why should I stay on your list, when you have linked your tweets for everybody to read and get, those specials which are only for your list?
Since when did I agree to be spammed with your garbage, just because I am following you. Hint, I don't follow people who keep doing this, but some do.
I know, I don't understand Twitter/Facebook, because as a marketer I can only use them to sell and make money. Forget the social part of it, forget making friends, forget those who use these sites to talk to friends in other parts of the world.
Well, with the way marketers are now using social sites, let's have a good funeral service for the autoresponder.
There is whiskey/whisky, red/white wine, chocolate, pizza, steak and lots of puds, let the party start
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Gareth M Thomas
Serial Entrepreneur
Auckland, New Zealand
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