One of those "Doh" (As Homer Simpson Would say) Moments.

by 3 comments
Yesterday I was thinking about monetizing one of my sites further.

For those who haven't tried a high value one time offer you should think about this.
I had a low price OTO ($27) after a sale. It was only converting at about 10%.

I decided to add a high value product related to my main product and I priced it at $197.

Well - damn if it hasn't converted at 50% so far. (A small number of customers though).

I could kick myself in the butt for not trying this sooner. This will easilt add at least $2k to my bottom line.


Just thought I'd share that experience. By the way the front end product is $67 - so each sale with the OTO got me $264 - a big increase.
#internet marketing #doh #homer #moments #simpson
  • Profile picture of the author lakshaybehl
    Hey Tim!

    I was just planning to do something similar and you have reinforced the belief in my decisions. Thanks

    And congrats
  • Profile picture of the author Terry Hatfield

    Nice what happens sometimes when we test stuff out.

    Have you tried just selling your $197 offer on the front end?

    • Profile picture of the author Tim_Carter
      Yes - it does show the importance of testing. Now I am taking a look at my other products to see what I can do.

      No - I am not selling it on the fromt end. It is something for new members of my membership site.

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