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Start with low cost product to upsell?

by misterkailo
4 replies
I have seen people do well just by selling high ticket items ($1000+), but would you guys rather start with a cheapo deal like $10-20 and then work towards selling something for hundreds?
#cost #low #product #start #upsell
  • Profile picture of the author VinnyBock
    Originally Posted by misterkailo View Post

    I have seen people do well just by selling high ticket items ($1000+), but would you guys rather start with a cheapo deal like $10-20 and then work towards selling something for hundreds?
    I think it depends on many factors, but I'll give you my experience with this real quick...

    I personally hate up sells, especially when you have to deny them 10 times before getting to the main product, so with that in mind I decided to offer my first course as an all in 1 deal. In hindsight, I realize I may have been better off offering a low cost main product and making the rest of the content up sells...

    While most people will agree its annoying to have to click away from so called OTO's that pop up 5 times rather than 1, they still work, and as long as you have a good sales pitch in place for the up sell, that's probably your best bet...

    Again, you didn't give any details in your OP, so I can only specaulate based on my own experience in the IM niche..
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  • Profile picture of the author James Foster
    Several things to consider....

    1) Do you have the expertise valuable enough to justify asking for hundreds or thousands of dollars?

    2) Are you well known and respected enough to make people willing to buy such a product from you?

    3) Do you have the affiliate support to sell such a product? Going to people and saying "Hey I've got a really expensive products, promote it and I'll give you half" isn't enough to get serious marketers interested.

    It's generally advisable to sell a lower ticket product to build your following and gain credibility.

    Once you have that, it'll be easier for you to sell higher ticket items to those people.
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  • Profile picture of the author Randall Magwood
    Nope. I like to tilt the scale in my favor when it comes to making money on the first initial sale. I do this by pricing my product relatively high - yet relatively low - and break even on each sale, or profit via the help of a robust free marketing campaign.
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    ==>> Free book reveals make money with affiliate marketing
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  • Profile picture of the author randychinn
    I lean more towards selling a lower cost product. My rational is that you want a list of buyers. Naturally, if you're selling only a high priced product, you'll have less buyers.

    With a list of buyers (even for a lower priced product), you can build a relationship with them through your list, then upsell them to your higher priced products. Naturally, if there are affiliate products that would benefit them, you can share about these products too.

    Randy
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