How much is my email list worth?

by 32 comments
I have about 50,000 customer's emails through paypal from my 4 year old ecommerce store. It is an online clothing store and they have all bought something that is how I got their emails. So how much is this list worth if I sell it?
#internet marketing #email #list #worth
  • Profile picture of the author Alexa Smith
    Originally Posted by ch0key View Post

    So how much is this list worth if I sell it?
    Probably very little indeed, because nothing devalues a list as much as selling it.

    Its value is in the relationship between the list-owner and the subscribers. In your case, there's perhaps some value there, because they're your customers. That wouldn't apply to a subsequent purchaser, though.

    Even if everyone on that list has given you their consent, at the time of subscribing to it/buying from you, for their details to be sold to third parties, it wouldn't be worth much to a purchaser. And if they haven't, it probably wouldn't really be worth anything at all to them, because they couldn't legitimately send emails to those people anyway. No autoresponder company would allow them to import the list, and if they tried to use it by using self-hosted autoresponder software, it would be their own internet connection, hosting service, ISP and domain registration that they'd be putting in jeopardy, when some of the recipients hit the "spam" button.

    Back to the drawing-board, I'm afraid. Maybe you can derive some value from the list by using it yourself? Though if it's been built up over a long period and you haven't routinely done that, your open-rate and their responsiveness might be negligibly low by now, so even that could be optimistic. It could even be difficult for you take advantage of it yourself, by now (though at least that would be legitimate!).
    • Profile picture of the author goindeep
      Originally Posted by Alexa Smith View Post

      Probably very little indeed, because nothing devalues a list as much as selling it.
      Not exactly true, lists are built and sold all of the time. If you are migrating the list over that's when it devalues but the smart sellers sell their entire accounts
  • Profile picture of the author mrgoe
    Originally Posted by ch0key View Post

    I have about 50,000 customer's emails through paypal from my 4 year old ecommerce store. It is an online clothing store and they have all bought something that is how I got their emails. So how much is this list worth if I sell it?
    Better you don`t sell it and test it with some coupons and clothing vouchers.. see what your list produces..
    • Profile picture of the author Steve B
      ch0key,

      The list is most valuable to you and not to anyone else. You can go on Fiverr and purchase mailing lists even larger than yours for $5.

      What's the point? The only thing that the new owner can do with these emails is to contact the people and hope they don't shut him down with their spam complaints.

      Do you think that any of your customers gave you their email address willingly knowing that you would sell it to a stranger who would then begin filling their inbox with offers?

      You have a legitimate relationship with your customers, albeit not one that has been cultivated or nurtured, from what you've said.

      The list could be very valuable to you - not by selling it - but by using it as the beginning point for developing a relationship with your customers in the niche of your e-commerce business and then eventually sharing offers that make you money with them.

      Steve
  • Profile picture of the author Rdot
    Ya dude, just use it urself....Im sure you can take advantage of that list.
  • Profile picture of the author misterkailo
    maybe you can recommend them to another clothing store and earn referral commissions

    I wouldn't just sell the list
    • Profile picture of the author Rdot
      Originally Posted by misterkailo View Post

      maybe you can recommend them to another clothing store and earn referral commissions

      I wouldn't just sell the list
      Yah, it would worth a lot more to another clothing store of the same or similar type.
  • Profile picture of the author jasondinner
    Have you ever actually emailed them aside from sending them their purchase receipt?

    You said it was 4 years old, so most of those leads are probably worthless.
  • Profile picture of the author WillR
    I would imagine you are selling the list because you have been unable to monetize it yourself? If so, then it may have very little value. Especially if leads are a few years old as people change their email addresses all the time so you probably have a large proportion of dead email addresses and/or people who no longer want to hear from you.

    Also make sure your privacy policy on your website when people signed up said that you were allowed to sell the list. Most privacy policies say they will never sell, share or rent their list to anyone else and if that's what your policy said, then you can't sell the list.
    • Profile picture of the author RestlessBlaze
      Originally Posted by WillR View Post

      I would imagine you are selling the list because you have been unable to monetize it yourself? If so, then it may have very little value. Especially if leads are a few years old as people change their email addresses all the time so you probably have a large proportion of dead email addresses and/or people who no longer want to hear from you.

      Also make sure your privacy policy on your website when people signed up said that you were allowed to sell the list. Most privacy policies say they will never sell, share or rent their list to anyone else and if that's what your policy said, then you can't sell the list.
      Thats the reason, i will never touch these sorts of mailing lists. But, there are fools around the world, who will pay just for the numbers alone!!!
  • Profile picture of the author Dennisknows
    They're selling lists that size on Fiverr so probably not that much. The problem with email is you haven't built a relationship with them so they may be worthless...

    Your best bet is to create a fanpage related to clothing or fashion (or whatever it is that they bought) and create a custom list from that email list and target them for products via Facebook. That's all I can think of.

    Best wishes
    • Profile picture of the author AaronBurton
      Originally Posted by Dennisknows View Post

      They're selling lists that size on Fiverr so probably not that much. The problem with email is you haven't built a relationship with them so they may be worthless...

      Your best bet is to create a fanpage related to clothing or fashion (or whatever it is that they bought) and create a custom list from that email list and target them for products via Facebook. That's all I can think of.

      Best wishes
      I disagree. Comparing a custom built niche eCommerce list with someone selling spam emails on fiverr is ridiculous. If you where in the same niche I was I would pay good money for it. You can even do solo ads for people who are in a similar niche for quality control. But if your selling your store it would make sense to hand over that email list as well for maximum profitability. Fiverr emails have literally no value. But a custom built list that respects you is really valuable. 50k subscribers is pretty large.

      Even at 10% open rate thats 5k opens. 10% click through is 500 clicks. 10% conversion rate would be 50 sales. Granted if the buyer has a congruent offer and is providing value daily they could really do something good with that.

      In in theory your supposed to make $1 per subscriber on a really good list. So your list is worth 50k a year. It would be better to keep it but if you needed the money I guess you could sell it for $3,000-$5,000.

      Charging per click might be better tho. Because you would have steady money coming in if you can find people who are in the same niche. Might want to hang out in the shopify or bigcommerce forums to get potential buyers interested. Here isn't really the place as the majority of the people are not in eCommerce and wouldn't see any value in the list. Now if your talking 50,000 frank kern subscribers people would be jumping to that deal in a hurry! lol
  • Profile picture of the author chyan007
    Originally Posted by ch0key View Post

    I have about 50,000 customer's emails through paypal from my 4 year old ecommerce store. It is an online clothing store and they have all bought something that is how I got their emails. So how much is this list worth if I sell it?
    It depends who you have in your list, you could earn a big zero or it can be an asset and help you make lots of money, Anyways

    I would like you to wish merry Christmas

    Have a great 2016
    Chyanit
  • Profile picture of the author tyronne78
    That's hard to say since we don't know exactly how your customer list was compiled.
  • Profile picture of the author Rory Singh
    Originally Posted by ch0key View Post

    So how much is this list worth if I sell it?
    Like everyone is saying...probably not much.

    Lists of emails alone are useless.

    The only way to 'monetize' a list is to cultivate it. Build a relationship with them by giving them as much value that you can.

    This takes a lot of work but this is the price of making money in this industry.
  • Profile picture of the author yukon
    I'm prepared to offer you $5 for the entire list.
    • Profile picture of the author Jill Carpenter
      Originally Posted by yukon View Post

      I'm prepared to offer you $5 for the entire list.
      Well, that was in 2013, so the list has aged like a fine wine.

      You need to offer at least $10 now.
  • Profile picture of the author bleek7712
    An email list is PRICELESS if you've built it yourself.

    The money you could make from that list is definitely worth more than any price you could sell it for.

    I'd suggest keeping it. Don't sell it
    • Profile picture of the author chyan007
      Originally Posted by bleek7712 View Post

      An email list is PRICELESS if you've built it yourself.

      The money you could make from that list is definitely worth more than any price you could sell it for.

      I'd suggest keeping it. Don't sell it
      Hey Brother ,I think you took it seriously ,as if we were really buying the list for 10$ LOL

      chyan007
  • Profile picture of the author LindyUK
    Originally Posted by ch0key View Post

    I have about 50,000 customer's emails through paypal from my 4 year old ecommerce store. It is an online clothing store and they have all bought something that is how I got their emails. So how much is this list worth if I sell it?
    Hello ch0key

    Why would you even be thinking of selling a self generated 50K Buyer List?

    Are you saying you have never followed up on your list, you have 50,000 customers who have purchased from you but never thought to keep in contact with them an offer them other products?

    As others have said, a lot of your list may be wasted now, but it might still be worth a salvage operation.

    If the list is mainly of women who have purchased from your online clothing store, then to us (if we had built that list) it would be worth a minimum of US$200,000 to US$250,000 per year in affiliate commissions. That is bare mimimum, we could perhaps double that or more.

    Assuming the list is mainly women - we consider women to be one of the most profitable niche markets of any. Some Guys have dissagreed with me in the past when I say that women are a niche unto themselves, but think bout it. Women spend a fortune on themselves, clothes, shoes, cosmetics, skin care, hair care, so on an so on. If they have children thats another fortune they are spending right there. They are also buying for the men in their lives, plus have a big say in family spending.

    This is a niche that we are involved with ourselves in our affiliate marketing. In 4 years you could likely have made a million dollars in commissions from that list. If you think my figures sound unrealistic, one million dollars is only an average of $5 commission per person per year, or $20 per person over that 4 year period. We would average a lot more than that with our lists. Many sales, especially clothing an cosmetics/perfumes/skincare at 10% to 12% commission we might make $20 - $24 or more commission per sale, with multiple recurring sales to a customer during the course of a year.

    Lindy
  • Profile picture of the author Augustinus
    Originally Posted by ch0key View Post

    I have about 50,000 customer's emails through paypal from my 4 year old ecommerce store. It is an online clothing store and they have all bought something that is how I got their emails. So how much is this list worth if I sell it?
    You should work with your customers, offer them some specials, sent them newsletters, new product catalogs
  • Profile picture of the author onSubie
    Quick... offer it to everyone who replied in 2015 because they aren't paying attention...
    • Profile picture of the author LindyUK
      Originally Posted by onSubie View Post

      Quick... offer it to everyone who replied in 2015 because they aren't paying attention...
      Hello onSubie

      I was one that replied. I was paying attention.

      You an a few others seem to think the list is worthless, I don't.

      He said the list was from customers of his 4 year old website, that may not mean that all those customers are from 4 years ago.

      Most people do not constantly change emails. Those involved with IM might as they get flooded with emails, but I have maintained a personal email for more than 12 years, the majority of my friends have used their email address's for years too.

      If the list is mainly women, it is a high value buyer list. Even if you were only able to salvage 10% of that list, (5000) that is worth $25K to $50K per year. An you think that is worthless???

      I am talking about him cleaning an reactivating his list, not selling it, though if he sold the website with the customer list a new owner could also likely salvage a reasonable amount of those customers.

      Lindy
    • Profile picture of the author yukon
      Originally Posted by onSubie View Post

      Quick... offer it to everyone who replied in 2015 because they aren't paying attention...
      You also replied. Did you get a good deal?
  • Profile picture of the author PassiveIncomes
    Originally Posted by ch0key View Post

    I have about 50,000 customer's emails through paypal from my 4 year old ecommerce store. It is an online clothing store and they have all bought something that is how I got their emails. So how much is this list worth if I sell it?
    Depends on the quality of the list. Send a offer to those 50,000 emails than see the result. If the result is good. Then your email list worth a goldmine. Because such email list can keep giving you money!
  • Profile picture of the author wlasikiewicz
    Get an affiliate offer on your store and send out a newsletter to your customers. You can make more by selling to your list than selling it for next to nothing.
  • Profile picture of the author StevenCash
    I read a post in another marketing forum that each legit subscriber is worth $1.00, so your list is worth $50,000 lulz

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