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Unread 19th September 2013, 02:51 PM   #1
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Default How much is my email list worth?

I have about 50,000 customer's emails through paypal from my 4 year old ecommerce store. It is an online clothing store and they have all bought something that is how I got their emails. So how much is this list worth if I sell it?
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Unread 19th September 2013, 02:55 PM   #2
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Default Re: How much is my email list worth?

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So how much is this list worth if I sell it?
Probably very little indeed, because nothing devalues a list as much as selling it.

Its value is in the relationship between the list-owner and the subscribers. In your case, there's perhaps some value there, because they're your customers. That wouldn't apply to a subsequent purchaser, though.

Even if everyone on that list has given you their consent, at the time of subscribing to it/buying from you, for their details to be sold to third parties, it wouldn't be worth much to a purchaser. And if they haven't, it probably wouldn't really be worth anything at all to them, because they couldn't legitimately send emails to those people anyway. No autoresponder company would allow them to import the list, and if they tried to use it by using self-hosted autoresponder software, it would be their own internet connection, hosting service, ISP and domain registration that they'd be putting in jeopardy, when some of the recipients hit the "spam" button.

Back to the drawing-board, I'm afraid. Maybe you can derive some value from the list by using it yourself? Though if it's been built up over a long period and you haven't routinely done that, your open-rate and their responsiveness might be negligibly low by now, so even that could be optimistic. It could even be difficult for you take advantage of it yourself, by now (though at least that would be legitimate!).

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Unread 19th September 2013, 02:57 PM   #3
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Default Re: How much is my email list worth?

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Originally Posted by ch0key View Post
I have about 50,000 customer's emails through paypal from my 4 year old ecommerce store. It is an online clothing store and they have all bought something that is how I got their emails. So how much is this list worth if I sell it?
Better you don`t sell it and test it with some coupons and clothing vouchers.. see what your list produces..

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Unread 19th September 2013, 03:01 PM   #4
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Default Re: How much is my email list worth?

Ya dude, just use it urself....Im sure you can take advantage of that list.
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Unread 19th September 2013, 03:05 PM   #5
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Default Re: How much is my email list worth?

maybe you can recommend them to another clothing store and earn referral commissions

I wouldn't just sell the list

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Unread 19th September 2013, 03:09 PM   #6
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Default Re: How much is my email list worth?

ch0key,

The list is most valuable to you and not to anyone else. You can go on Fiverr and purchase mailing lists even larger than yours for $5.

What's the point? The only thing that the new owner can do with these emails is to contact the people and hope they don't shut him down with their spam complaints.

Do you think that any of your customers gave you their email address willingly knowing that you would sell it to a stranger who would then begin filling their inbox with offers?

You have a legitimate relationship with your customers, albeit not one that has been cultivated or nurtured, from what you've said.

The list could be very valuable to you - not by selling it - but by using it as the beginning point for developing a relationship with your customers in the niche of your e-commerce business and then eventually sharing offers that make you money with them.

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Unread 19th September 2013, 03:10 PM   #7
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Default Re: How much is my email list worth?

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maybe you can recommend them to another clothing store and earn referral commissions

I wouldn't just sell the list
Yah, it would worth a lot more to another clothing store of the same or similar type.
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Unread 19th September 2013, 03:55 PM   #8
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Default Re: How much is my email list worth?

Have you ever actually emailed them aside from sending them their purchase receipt?

You said it was 4 years old, so most of those leads are probably worthless.

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Unread 20th September 2013, 01:45 AM   #9
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Default Re: How much is my email list worth?

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Probably very little indeed, because nothing devalues a list as much as selling it.
Not exactly true, lists are built and sold all of the time. If you are migrating the list over that's when it devalues but the smart sellers sell their entire accounts

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Unread 20th September 2013, 04:21 AM   #10
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Default Re: How much is my email list worth?

I would imagine you are selling the list because you have been unable to monetize it yourself? If so, then it may have very little value. Especially if leads are a few years old as people change their email addresses all the time so you probably have a large proportion of dead email addresses and/or people who no longer want to hear from you.

Also make sure your privacy policy on your website when people signed up said that you were allowed to sell the list. Most privacy policies say they will never sell, share or rent their list to anyone else and if that's what your policy said, then you can't sell the list.

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Unread 20th September 2013, 07:14 AM   #11
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Default Re: How much is my email list worth?

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Originally Posted by WillR View Post
I would imagine you are selling the list because you have been unable to monetize it yourself? If so, then it may have very little value. Especially if leads are a few years old as people change their email addresses all the time so you probably have a large proportion of dead email addresses and/or people who no longer want to hear from you.

Also make sure your privacy policy on your website when people signed up said that you were allowed to sell the list. Most privacy policies say they will never sell, share or rent their list to anyone else and if that's what your policy said, then you can't sell the list.
Thats the reason, i will never touch these sorts of mailing lists. But, there are fools around the world, who will pay just for the numbers alone!!!
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Unread 20th September 2013, 12:05 PM   #12
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Default Re: How much is my email list worth?

They're selling lists that size on Fiverr so probably not that much. The problem with email is you haven't built a relationship with them so they may be worthless...

Your best bet is to create a fanpage related to clothing or fashion (or whatever it is that they bought) and create a custom list from that email list and target them for products via Facebook. That's all I can think of.

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