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I've got to understand, why landing pages?

by MunkMurray
5 replies
Yes, I know it may sound stupid as hell, but I really did not understand what's wrong with linking directly to the sales letter,

Do I not trust the seller to do his job and sell his product better than I can?
or is it about the domains?

anyway, I would appreciate it if anyone will be king enough to explain it.

thank you,
MM
#landing #pages #understand
  • Profile picture of the author TimRobinson
    Generally it's because people need 7 or more exposures to an offer before purchasing (or so it's said).

    If you send them straight to the sales page they may not purchase (don't have time, get distratected, not convinced enough etc). However if you have them on a list you can continually follow up with more free information and further offers they may be interested in.

    In turn bringing you a lot more cash in the long run.

    Also preselling a product is very powerful. A lot of people won't buy a product online unless someone else recommends it to them, that's exactly what landing pages do.
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  • Profile picture of the author Igor Kheifets
    Originally Posted by MunkMurray View Post

    Yes, I know it may sound stupid as hell, but I really did not understand what's wrong with linking directly to the sales letter,

    Do I not trust the seller to do his job and sell his product better than I can?
    or is it about the domains?

    anyway, I would appreciate it if anyone will be king enough to explain it.

    thank you,
    MM
    Hey Munk,
    it is done to get the person
    to start saying yes. and moreover to
    get him on your list.

    These are the basic marketing concepts,
    start reading marketing literature man, it will help
    you a lot!

    Igor
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  • Profile picture of the author Raydal
    Landing pages have a couple of advantages:

    1. They load faster because they are smaller.
    2. Give you an opportunity to collect leads.
    3. Help you to segment your initial appeal.
    4. Makes it easier to match your sales message with the advertising that got them there.
    5. Easier to test than a long sales letter.

    -Ray Edwards
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    • Profile picture of the author Jillian Slack
      Another advantage to a landing page is that it speaks directly to the customer and their needs.

      Instead of smacking them in the face with absolutely everything you have to offer, you're appealing to their needs and can drill it down to a specific niche.

      It's all about your target market. But your target market isn't "everybody" or even "women entrepreneurs."

      It's more like "women entrepreneurs who work from home, want to expand their businesses, and need help with ______."
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  • Profile picture of the author Loren Woirhaye
    A landing page is often a lead-generator - because
    your prospect is in the emotional state of just having
    pain and wanting an easy, instant solution, you present
    a distillation of how you or your product can help him.

    If your product is at all not-cheap you will have sales
    resistance to overcome and your prospect will not (because
    he wants easy and simple) want to read a long sales
    letter which really explains a deep or complex offer -
    because we know real solutions to real problems have
    depth - you must meet him where he is, at the most
    visceral level to capture his interest.

    Then in follow-up marketing you can gradually lead
    him to seeing your solution as the only viable option...
    box him in so doing business with YOU is the only
    reasonable option... and then it's just down to
    a matter of WHEN he has the money and WHEN the
    pain returns with enough intensity that he takes
    action and buys.

    I bet you weren't expecting that kind of answer - and
    it may seem a little far-out, but if you know how to
    manage the follow-up strategy it is very powerful and
    basically knocks-out your competition.
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