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a question for the wordsmiths:

by newxxx
9 replies
when attempting to establish a "fear of loss" if a person doesn't urgently sign up for a newsletter,

is it better to say

"don't miss out"

or

"don't lose out"

or is there something much better that creates more urgency to sign up for the free newsletter right away ?

thank you !!!!!
#question #wordsmiths
  • Profile picture of the author Micah Medina
    in the time it took you to post this you could have just picked one, moved on to something else and had a negligible difference in your results.

    have confidence in yourself. "miss out" and "lose out" on a squeeze page will not be the difference between your success and failure.

    flip a coin and sell your stuff.
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  • Profile picture of the author tpw
    You have to be careful to not be perceived as using "fake scarcity". If your ploy is considered to be fake, it will hurt your results.

    The better question is whether the readers knows that there is real value behind the opt-in form. If they don't see the value in your offer, "Don't miss out" and "Don't lose out" will both be exercises in futility.

    You have to create the desire first, ask for an action, then remind them what they will lose if they don't take action.
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    Publish Coloring Books for Profit (WSOTD 7-30-2015)
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  • Profile picture of the author Kevin Williams
    "F*$&ing Amazing Opportunity" works well for me...

    Ahem, but either of the ones you listed will work fine. Negligible difference as said above.
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    High Quality Content - Articles, eBooks, and Salesletters, Oh My!
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  • Profile picture of the author JamesBorg
    Originally Posted by newxxx View Post

    when attempting to establish a "fear of loss" if a person doesn't urgently sign up for a newsletter
    If you have to use such tactics for a freebie, perhaps you're not building enough interest in the newsletter.

    If your newsletter has articles with compelling titles (mix of benefits and curiosity), you could list some of the titles to build interest.

    is it better to say

    "don't miss out"

    or

    "don't lose out"
    As a matter of English usage, I've heard both, and neither strikes me as incorrect.

    As a matter of persuasion, I don't know whether there's a significant difference and, if so, which is better. I guess "miss out" may connote a failure to seize some kind of gain, with the status quo possibly being tolerable, whereas "lose out" may connote more of a tangible loss.

    Unless it's for a headline, I wouldn't trouble myself.
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  • Profile picture of the author rikkib51
    Most people don't really bite on these sorts of things anymore. The best way to get quality leads is to provide valuable content first (giving it to them on the spot) then simply asking them to subscribe instead of creating a sense of urgency.
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    • Profile picture of the author tpw
      Originally Posted by rikkib51 View Post

      Most people don't really bite on these sorts of things anymore. The best way to get quality leads is to provide valuable content first (giving it to them on the spot) then simply asking them to subscribe instead of creating a sense of urgency.

      Says the person who is creating fake scarcity in his signature...


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      Bill Platt, Oklahoma USA, PlattPublishing.com
      Publish Coloring Books for Profit (WSOTD 7-30-2015)
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      • Profile picture of the author Kevin Williams
        Originally Posted by tpw View Post

        Says the person who is creating fake scarcity in his signature...
        Ha. Awesome. Who knows, maybe it really is limited to 20 though?
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        • Profile picture of the author Devid Farah
          Hi,

          I dont get why you worry about something irrelevant instead of worrying on providing engaging content to your potential customers.

          If you provide great content on your blog, you can be sure people will sign up to your newsletter right away.

          There's no need to use faked demand and scarcity/urgency tactics. For some people it gets really frustrating to be told over and over again about a deadline and once the deadline passes, the offer has not changed and its still there.

          Anyways "don't miss out" sounds better than "dont lose out"...and if you really provide a limited number of copies then you can say "Better Hurry... Limited Copies Available!" all highlighted in yellow. (Actually this works better for free ebooks/reports.)

          Which is your niche?
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  • Profile picture of the author newxxx
    THANKS GUYS !!!!!!!!
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