Where to Find Prospects for Expensive Products?

Ingrain yourself in their culture. Lots of people looking for big ticket items might share a forum or something. Become an expert on the product, build up your post count, and people will look up to you for knowledge on it.

Or you could build a luxury-item review site. I know some people that do well with these. They'll review high-ticket items and rely on SEO traffic, PPC traffic, etc. If you have good reviews this can pay out pretty well... almost worth hiring a decent copywriter for this.

Nicolas: I think I can help you. I put together an entire site dedicated to high end affiliate products and how to find prospects for them linked in my sig below. Let me know what you think!

Read the book "Marketing For Affluent" by Dan Kennedy, he covered this topic extensively in his book. In a nutshell, find where they are hanging out (golf tournament, charity balls, etc), what kind of magazine they read (Robb Report, etc), exclusive car dealers, yacht dealers, etc

People who buy $7 products will often pay $1000 for products, if the products provide the desired value at the more expensive price point.

You'd be surprised what happens when you put high ticket webinar offers on your $7 product download pages.

Two quick tips:

One is to use a an email list/email series that will give away a lot of value. Offer a couple lower ticket items to the list at first and then a higher one later down the road. This can segment the list and show you people who are willing to spend in that niche after trust is built.

Two is to use LinkedIn. Because of the nature of that site, a higher % of the people there are more likely to buy higher ticket items. For example, I know several people who are successful in selling mobile sites to business owners there (often a $400-$1,000 per package kind of deal).

You really need to define your product before you can define your target market. Getting paid $400 for a loan offer is much different than selling $100,000 pieces of machinery.

I second reading "The No BS Guide to Marketing to the Affluent" by Dan Kennedy. It is such a great book and filled with amazing information.


As for how to find your target audience there are a bunch of things that you can do.


You can start out by figuring out your main keywords

type them into google

Take those top 10 sites and enter them into Quantcast.com

Quantast will give you the demographics of each sites visitors. Their age, education and more importantly their average wage.

You can play around with a variety of sites until you start hitting sites who's customers earn the approximate wage that you are targeting.

Or you can start with higher end products and start your research that way.

Look to see what blogs, forums, webinars, online magazines those products are being sold on and enter those into quantcast.

You can do what others have already suggested and target offline magazines and publications, or do a google search to see if those offline magazines and publications have anything online.

You can start your search by targeting them by industry.

Think of people who are wealthy and what industries they work in.

Find online forums, magazines, publications, blogs, sites, about those industries. Now pay attention to the ads and products being promoted.

This will give you an idea of products that you can promote to those wealthy individuals.

You can then do some keyword research on those sites you find about those industries and enter the keyword information into quantcast.com (I love this site) and get a list of more sites that those people potentially visit.

not only that but quantcast will also give you the keywords that those people most likely typed into the computer to get to that site.

Quantcast is a goldmine of information if you know how to use it.