2 {{ upvoteCount | shortNum }}
2 {{ upvoteCount | shortNum }}

Typical Opt-In Rate of Blog?

by mikelmraz
1 replies
What is the typical, normal or your opt-in rate of email subscribers for a blog?
#blog #optin #rate #typical
  • Profile picture of the author Alexa Smith
    Banned
    I'm very happy with 15% and I'm absolutely delighted with 20% (but rarely manage that). I don't complain about 12%. If it gets below 10% I'm uncomfortable and know I've done something wrong.

    It depends greatly on the traffic, and on the continuity between what brings people to the page and what they see when they get there. <---- key concept!

    With squeeze pages, I can opt in much higher proportions of visitors, overall (sometimes 50%+), but the lists aren't nearly as good, and I make significantly less money from those (bigger) lists. I don't mean just "less money per subscriber"; I mean "significantly less total income". Always, in every niche in which I've tested. And there are reasons for that: in all of my niches, the best potential customers are people who won't opt in to a squeeze page (as all my testing has reliably proven, every time): http://www.warriorforum.com/main-int...ml#post7939758

    So I tend to look at squeeze pages as being best for people who like to monitor things according to their opt-in percentages, rather than according to their email open-rates and incomes.

    I'm biased, but I'd start here: http://www.warriorforum.com/main-int...ml#post6123982
    {{ DiscussionBoard.errors[8537875].message }}

Trending Topics