Optimism is a key component to success.
I just wanted to share a little something with everyone, I hope this helps someone.
Optimism is a key component to success. So many customers have had the door slammed in their faces. They need to feel optimistic about your product, create this in them by going on to tell them how bright the end result will be if they only had your product.
If I am already worried about money because of the economy, I surely wouldn't want to be reminded of it, when I am about to buy something. Instead you want to make people feel good about spending their money on your product. Give them a light at the end of the tunnel.
If there is an optimistic center to your product, tell them about it. Try to reframe the way they look or think about your product. Give them a brighter picture; tell them how it will benefit them if they only had your product.
-Maggy
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