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All those teeth-whitening fake blogs ...

by Raydal
37 replies
Just clicked on a teeth-whitening ad to see where it led to and
found a 'fake' blog with fake comments that led to a page
which I guess is for a CPA network.

Interestingly when I simply place in different women names
such as jenny, amy, pam etc., and added it to ____steeth.com
almost all those URL's brought up similar sites.

My guess is that this model is making a killing.

They also quote major news websites although they are not
claiming endorsement but it is deliberately set up to make
you think that they are endorsed by these organization.

Example site I Finally Did It! | Amy's Teeth

(Just substitute "amy" with other girl names and you'd likely
get a similar site!)

My understanding is that if you leave a comment it would
only be seen by you alone.

I guess a "blog" is more honest-looking than a sales page.

-Ray Edwards
#blogs #fake #teethwhitening
  • Profile picture of the author dvduval
    That's pretty funny. I checked Alice, Jenny and Amy and there seem to be different models so far as I could see.
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  • Profile picture of the author Ed Stas
    I've noticed alot of these types of sites lately. Right before the wave of teeth whitening, it was for weight-loss (via pills of course) and was set-up as a blog journal of this woman's weight loss over time (yeah, right) and had the requisite before and after photos.

    These banner ads are everywhere and on major online properties. They are making some coin and they are spending some too!
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  • Profile picture of the author Brad Gosse
    Hard to imagine people falling for these pages. How many girls blog about their teeth whitening then buy PPC traffic lol?
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    • Profile picture of the author MJ Schaefer
      Originally Posted by Brad Gosse View Post

      Hard to imagine people falling for these pages. How many girls blog about their teeth whitening then buy PPC traffic lol?
      Hard to imagine, but never underestimate people's need to believe...
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      • Profile picture of the author saintsguy
        It looks like these sites get your IP address before the page loads and then a town close to you becomes where Amy or Pam or whoever is supposed to be from. At least I don't think it is a coincidence that on the two sites I clicked on, both "Amy" and "Pam" were from towns within 10 miles of my location.
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        • Profile picture of the author Raydal
          Originally Posted by saintsguy View Post

          It looks like these sites get your IP address before the page loads and then a town close to you becomes where Amy or Pam or whoever is supposed to be from. At least I don't think it is a coincidence that on the two sites I clicked on, both "Amy" and "Pam" were from towns within 10 miles of my location.
          I noticed the same thing as well. The picture showed a lady from
          my neighborhood except that the vegetation in the background
          didn't match typical Florida foliage.

          These people have their stuff worked out!

          -Ray Edwards
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  • Profile picture of the author DrewG
    Yep, it works for diet, work-at-home, etc.

    Although be weary, the FTC is starting to crack down on these types of sites(!)
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    • Profile picture of the author sbucciarel
      Banned
      Originally Posted by Drew Castle View Post

      Yep, it works for diet, work-at-home, etc.

      Although be weary, the FTC is starting to crack down on these types of sites(!)
      The FTC and the Advertisers are cracking down on fake blogs. Neverblue has several advertisers that prohibit fake blogs from advertising their products.
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  • Profile picture of the author p2y
    Yes these are getting popular, my affiliate manager told me these types of sales pages are generating anywhere from 10-18% conversion rates on various offers.
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  • Profile picture of the author quiescen
    Be careful of those sites. I clicked on one and AVG intercepted a virus.
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  • Profile picture of the author Ron Douglas
    The question you should be asking is how can you do the same thing but with legitimate testimonials and proof. And do it to promote a product that actually helps people.

    There are some valid reasons why these sites convert well. It wouldn't hurt to study what they are.
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  • Profile picture of the author Tenzo
    Cathy's Teeth Blog is going to single handedly multiply my IM success at least 10 times. Not because I am using this type of landing page, but because I find the yellow tooth banner ads so annoying that I have seriously stopped checking my yahoo account. I check my email once a day via my cell phone now.

    My productivity is skyrocketing. Thanks CPA and disgusting photos!

    Regards,
    Kevin
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    • Profile picture of the author Smokey_Joe
      Originally Posted by Tenzo View Post

      Cathy's Teeth Blog is going to single handedly multiply my IM success at least 10 times. Not because I am using this type of landing page, but because I find the yellow tooth banner ads so annoying that I have seriously stopped checking my yahoo account.
      Oh, I fully and totally subscribe to that: my hotmail account is killing me. Every time I open it, I keep swearing that I will throw that godforsaken account out of the window and drop something heavy on top of it... And then I remember I still am going to have to check it, and the frustration runs the cycle over again...
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  • Profile picture of the author MADINAZ
    Yep, they are called Flogs (A Fake Blog) and the FCC is starting to crack down on them. A few affiliate networks have also began pulling offers from affiliates who use this method.
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  • Profile picture of the author dndoseller
    Awesome example of a professional CPA flog. Its probably making serious cash.

    I agree, though...you could do the same thing ethically. Even the comments are fake!
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  • Profile picture of the author jasonl70
    When **** berry / colon cleanse 'blogs' started to get run out of town, the marketers jumped over to teeth whitening since thay had similar cpa programs.

    I dipped my toes into the **** berry cpa marketing... I made about $60 a day for a few days, then I started reading about all the fraud going on with people not being able to cancel their monthly rebills, etc. So I just walked away from it all. I don't know if the network I used was one of the bad ones or not, but I didn't want to be associated with that market.

    As pointed out though - there are some marketing lessons to be learned from them.
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    • Profile picture of the author davemiz
      oh these things are SERIOUSLY making coin.

      The model is simple:

      PPC > FLOG > CPA OFFER

      You'll see the ads and banners everywhere on content network.
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  • Profile picture of the author Steve Iser
    Flogs are pretty old - the FTC is wanting to crack down on it. (Ref: "Real Testimonials")

    The model works though like Mizrachi said. Why else would you see it everywhere?
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  • Profile picture of the author Justin1
    What can I say, a huge percent of the world is pretty dumb and gullible. Thers not even any real proof about resveretrol from what I can read and ****, how many preople really lose weight from **** yet its making companies probably billions, just unreal......
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  • Profile picture of the author Dana_W
    Reminds me of those fake ads - many on Facebook - which ALL say that they have a wonderful product created by a "mom" - yeah right - who discovered how to mix two ingredients together and - lose weight, whiten teeth, and cure wrinkles. Depending on the ad.

    Wow! What ARE those two ingredients? I want to know!

    See, this why I hate it when people bring up that "I hate it when marketers complain about marketing tactics" - because some marketing tactics are sleazy and misleading.
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  • Profile picture of the author cj1966
    Originally Posted by Raydal View Post

    Interestingly when I simply place in different women names
    such as jenny, amy, pam etc., and added it to ____steeth.com
    almost all those URL's brought up similar sites.
    The method's been around for a while. My favorite was an ebook for dogs created under a pen name by a fairly famous marketer. Did you know your dalmation/spaniel/etc/etc was an especially disobedent animal? You could type whatever you wanted to change the headline. Like you could type WHATEVER you wanted.

    So if you typed in, I don't know, pick a random marketer's name, say Frank Kern, in the url the headline would come out:

    "Who Else Wants To Quickly And Easily STOP Their Frank Kern From Crapping In The House, Destroying The Carpet, Barking At The Neighbors, Peeing On Everything, And Misbehaving Like A Spoiled Brat?"

    Which was pretty funny!
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    • Profile picture of the author Raydal
      Originally Posted by Topher Walker View Post

      The method's been around for a while. My favorite was an ebook for dogs created under a pen name by a fairly famous marketer. Did you know your dalmation/spaniel/etc/etc was an especially disobedent animal? You could type whatever you wanted to change the headline. Like you could type WHATEVER you wanted.

      So if you typed in, I don't know, pick a random marketer's name, say Frank Kern, in the url the headline would come out:

      "Who Else Wants To Quickly And Easily STOP Their Frank Kern From Crapping In The House, Destroying The Carpet, Barking At The Neighbors, Peeing On Everything, And Misbehaving Like A Spoiled Brat?"

      Which was pretty funny!
      Hi Topher,

      I know what you're referring to but this is a little different. It's a URL
      and not a headline. That headline trick is done with a PHP script and
      has been around for a while.

      This is just a company who has registered several domains using
      the template I mentioned. So these are domains and not generated
      on the fly.

      Love your name by the way. Can't get a tougher name than that!

      -Ray Edwards
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      • Profile picture of the author manicman1
        I posted a comment that stayed there for like a day then it was deleted

        If you get past your sleazy mind set, I think there are some amazing possibilities there

        if anyone knows how or of a course that teaches how to set up a site that can change the detail to match the local area let me know cause I sure do see the opportunities here and nothing to do with whitening my teeth or sleazy
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        • Profile picture of the author Raydal
          Originally Posted by manicman1 View Post

          I posted a comment that stayed there for like a day then it was deleted

          If you get past your sleazy mind set, I think there are some amazing possibilities there

          if anyone knows how or of a course that teaches how to set up a site that can change the detail to match the local area let me know cause I sure do see the opportunities here and nothing to do with whitening my teeth or sleazy
          For sure there are lessons to learn there. The blog approach is very
          effective because it uses the 'soft-sell' strategy so well. You come to
          the blog not expecting to be sold and so your sales letter resistant
          armor is left at the door and add to this the "social proof" of people
          just commenting about how great this product is and you are hooked
          even before you know it.

          This is the same reason why many direct marketers try to get their
          ads look like the articles of the the publication they use to advertise
          in.

          -Ray Edwards
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  • Profile picture of the author Jesus Perez
    Hate to say it...that is one well-developed site.

    The personalization immediately lowers your guard.
    The social proof (Fox, CNN, US News and her "boyfriend") is everywhere.
    The calls to action are subtle...not salesy at all.

    During my 1st visit, I didn't even notice it wasn't a blog! lol...

    This is a very good site to study and potentially model (in an honest way ofcourse).

    Originally Posted by Raydal View Post

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  • Profile picture of the author Stevie Drive
    Yeah. It's been around for a while. Very sleazy.
    That's the thing about IM though, no matter if it's whitehat, blackhat: One day you're making good money, the next day there's 1,000 others that wants a piece of that pie.
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  • Profile picture of the author Angela V. Edwards
    Originally Posted by Raydal View Post

    Just clicked on a teeth-whitening ad to see where it led to and
    found a 'fake' blog with fake comments that led to a page
    which I guess is for a CPA network.

    Interestingly when I simply place in different women names
    such as jenny, amy, pam etc., and added it to ____steeth.com
    almost all those URL's brought up similar sites.

    My guess is that this model is making a killing.

    They also quote major news websites although they are not
    claiming endorsement but it is deliberately set up to make
    you think that they are endorsed by these organization.

    Example site I Finally Did It! | Amy's Teeth

    (Just substitute "amy" with other girl names and you'd likely
    get a similar site!)

    My understanding is that if you leave a comment it would
    only be seen by you alone.

    I guess a "blog" is more honest-looking than a sales page.

    -Ray Edwards
    You mean they're fake? And "Cathy" isn't really from Aberdeen, WA?
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  • Profile picture of the author internetwarrior97
    I'm actually surprised how consumers haven't caught on to this yet - it's actually quite comical. The **** stuff would still be up there for consumers if the FTC hadn't caught on to it. I really hope (for everyone's conscience sake) that those products really do work.
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  • Profile picture of the author John Blaisdale
    These types of ads are ALL around the internet literally. Seriously, even if I'm just browsing one of the sites that I regularly go on I see several of these types of ads. These people must be making some good money because I see these ads on just about any major website I visit.
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    • Profile picture of the author mclintst
      I literally logged over 250 of those fake weight loss scam sites before giving up and met 300 plus people that were scammed. Just amazing how willing people are to believe without doing some sort of research first.

      I'm sure this trend won't end with teeth whitening products.
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  • Profile picture of the author Tony M.
    Hey guys, sorry but you read wrong...
    Amy lives in Nantes, France !
    that's just hilarious.

    I'll be running this type of campaign in my niche as soon as I possibly can (with real testimonials).
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  • Profile picture of the author GSX
    Well they're popular because they convert extremely high and well. I'd frankly be worried about the new FTC regulations if I were these ring owners as the use of "testimonials" seems sketchy at best.
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  • Profile picture of the author excoder01
    At the bottom, there's a huge small-text disclaimer. That's how they're getting away with them I think.

    As long as you add the disclosure that everything is for illustrative purposes, what would the FTC do?
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  • Profile picture of the author jaybo
    Good find, there are no WSO's on this topic? Anyway I wouldnt want to do such things but curious if there are any Warriors promoting this type of money making.
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    • Profile picture of the author excoder01
      Originally Posted by jaybo View Post

      Good find, there are no WSO's on this topic? Anyway I wouldnt want to do such things but curious if there are any Warriors promoting this type of money making.

      Just download a PPV landing page with a news theme, insert your affiliate link to those offer.

      Then promote your site on various banner ad networks (adblade, pulse360, adbrite, adroll, etc).
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  • Profile picture of the author Gary King
    People will buy whatever they can convince themselves to buy...

    Marketing is about convincing the reader to convince themselves to buy.

    These sites work so well because people somehow in their own minds IDENTIFY with the "person" (no matter how fake) in them - they connect with that person, their boyfriend (as mentioned above), the social proof (i.e., major news sources) etc. and whammo, they are whipping out their wallet.

    These aren't my type of business position, but they are effective and as others have mentioned can be studied to help develop more ways to connect with your readers. See what makes you lower your guard and adapt it to your own efforts. Chances are if you dropped your guard, your readers may too, right?

    These fake blogs are being watched or hit by the FTC (at least they say they are doing so). They started with the **** stuff or known problem sites (forced rebill, can't cancel, etc.) but these fake blogs made their "most wanted" list.
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