I am promoting a product, it is pretty much on autopilot, I have seen the product, and I know it is "ok."
It is an IM product, and generally steers people toward a bum marketing style of promotion.
I get my sign-ups by providing a simple "trick" that is not discussed immediately in the product. I have been building a nice list from this product - whether some buy or not.
The product has a great sales page, and a picture of the product creator.
I just got an email from a new subscriber that they have seen the picture elsewhere, and it is a stock photo. This subscriber was kind enough to provide a link to one of the places where this picture had been used before. The subscriber was also furious (seems they have been going around in circles), and unsubscribed from my list.
I come from a background of having promoted something initially (a diet) that turned out not only to be a hazardous product (encouraged eating disorders) but initially we discovered that the owner used fake pictures (morbidly obese woman uses Russian bride pics) but also used fake pictures for all her initial testimonials.
I have been involved with a group and a lawsuit to bring down this diet product. Part of the lawsuit is the fraud/misrepresentation of the diet creator. This is all based obviously on the photos that were provided.
So here I am faced with another product - which I didn't find it as important as what the person looked like. For all I know, this could be a 90 year old man sitting at home in his underwear. The product itself is not hazardous, and obviously this person does not want to be seen for one reason or another. The story given is that they are a twenty something year old female - and there is the cutest pic used.
I am thinking to do a post on this, but I'd like to know your thoughts.
How important is it that the picture used of a product creator is really them if the product itself has nothing to do with how a person looks? Please factor in that the product itself is just fine - and is not a "scam."
And ethically, would you continue to promote a product that is making you money, getting you sign-ups, and the only problem is the picture is a stock photo?