How Shoppers Make Decisions in a Recession

R Hagel · 05-19-2009, 09:09 AM

Here's one consumer psychology expert's viewpoint on what's going on inside consumer's heads... and how companies like Louis Vuitton are reacting to it:

How Shoppers Make Decisions in a Recession - TIME

Cheers,
Becky

dvduval · 05-19-2009, 09:19 AM

Interesting article. Near the end, I liked the idea of using the older actors set in the 60's. Often when people get scared, they have a tendency to want to return to their roots to what is "tried and true", rather than investing in what is "new and cool".

05-19-2009, 09:09 AM	#1
R Hagel Copywriting and More... War Room Member Join Date: Feb 2003 Location: Where it's cold, USA Posts: 3,222 Thanks: 1,401 Thanked 1,886 Times in 703 Posts	How Shoppers Make Decisions in a Recession Here's one consumer psychology expert's viewpoint on what's going on inside consumer's heads... and how companies like Louis Vuitton are reacting to it: How Shoppers Make Decisions in a Recession - TIME Cheers, Becky
	You can save two Warrior's lives: KimW and Ken Strong Our truest life is when we are in dreams awake. ~Henry David Thoreau

05-19-2009, 09:19 AM	#2
dvduval phpLD master War Room Member Join Date: Dec 2006 Location: Silicon Valley Posts: 2,970 Blog Entries: 3 Thanks: 44 Thanked 307 Times in 259 Posts Social Networking	Re: How Shoppers Make Decisions in a Recession Interesting article. Near the end, I liked the idea of using the older actors set in the 60's. Often when people get scared, they have a tendency to want to return to their roots to what is "tried and true", rather than investing in what is "new and cool".
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