Is this market worth pursuing?

WebTekMedia

11 years ago

My best advise is go for it.

Thanks
1 reply

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jabburen 11 years ago

Thanks, but it would be nice to have some feedback on the daily clicks (which worries me :O )
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tdanz

11 years ago

Dont believe the keyword planner..also think outside the box, consider some other keywords as well, track conversions.

Thanks

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Rod Cortez

11 years ago

Originally Posted by jabburen

Hey, I want to set up my first ecommerce store using dropship, and have found a niche market which seems alright.
The competition all seem to have poor websites and products.
The average monthly searches of the 5 chosen keywords are about 5000 per month.
And the competition of these keywords is all high, and the ppc is on average 0.3 $

Im planning on using adwords, but the keyword planner says that I would only get 11 daily clicks using ppc.

I know there are a lot of variables around around setting up a ecommerce store, but what do you guys think so far about this? Is the daily clicks too low?

I have some concerns. What kind of market research did you do other than what you've mentioned here so far?

Secondly, 5 keywords never make up a niche under any market. When I research a niche and it passes my initial market research (checking the competition, the distribution channels, etc.) I will research dozens and dozens of keywords.

PPC is not the only type of paid advertising around. You may want to look into media buys because even small players can get in and buy.

RoD

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jabburen

11 years ago

Thanks for all the great answers, it really put some things into perspective.

Originally Posted by Rod Cortez

I have some concerns. What kind of market research did you do other than what you've mentioned here so far?

Secondly, 5 keywords never make up a niche under any market. When I research a niche and it passes my initial market research (checking the competition, the distribution channels, etc.) I will research dozens and dozens of keywords.

PPC is not the only type of paid advertising around. You may want to look into media buys because even small players can get in and buy.

RoD

I found the keywords I planned on using, looked at their search volume and if their ppc was withing my budget (all withing google keyword planner). Then I googled them and looked at the other ecommerce shops that popped up (both organic results and ads), and looked at the quality of their site and quality of their products, descriptions and selection.
Forgive me if this seems noobish

What's your verdict? any steps I'm missing?

Thanks

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KenJ 11 years ago

Originally Posted by Rod Cortez

PPC is not the only type of paid advertising around. You may want to look into media buys because even small players can get in and buy.

RoD

OK, you got me. What is a media buy in this context?

KenJ
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RogueOne

11 years ago

Im planning on using adwords, but the keyword planner says that I would only get 11 daily clicks using ppc.

You can't count on this being accurate or even close. The only way to know for sure is to test. Adword's "planning" tools are fairly deceptive.

Thanks

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lotsofsnow

11 years ago

A niche market with only 5 keywords and only 5,000 searches total per month and suggested CPC of only $0.30 does not seem like something worth entering.

Thirty cents CPC is not very much.

Now, if this would be a sub niche where you know that the larger niche has some decent volume: different story.

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jabburen

11 years ago

Originally Posted by hpgoodboy

A niche market with only 5 keywords and only 5,000 searches total per month and suggested CPC of only $0.30 does not seem like something worth entering.

Thirty cents CPC is not very much.

Now, if this would be a sub niche where you know that the larger niche has some decent volume: different story.

It actually is a sub niche of a quite major hobby. Care to explain why this is important?

What would be your ideal monthly search volume? how many keywords would you use? Also isn't a cpc of $0.30 good when i plan on using ppc advertising?

I know it's a lot of questions, but I'm still new in this field...