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In light of gmail's changes

by njs7227
9 replies
I wanted to share that when I created a new YouTube channel, the "Welcome to YouTube" message ended up in my gmail spam folder. Talk about irony...
#gmail #light
  • Profile picture of the author Stefan Shields
    Most of my emails end up in the promotions folder for some reason, even things that are clearly not promotional.
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    • Profile picture of the author Ghoster
      The tabs work pretty well for me. If something gets miscategorized, you can drag it to its appropriate tab and Gmail will learn.
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      On the whole, you get what you pay for.

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  • Profile picture of the author MatthewWoodward
    Has anyone seen much of a drop in traffic/open rates from emails with this change?

    If I hadn't have read about it, I wouldn't have known it happened!
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  • Profile picture of the author Fabian Tan
    One thing is for sure is that it (Tabs) is not likely to boost open rates and click through rates, so the only way is down. There is more downside than upside to it, that is for sure. With more tabs, people's attention is going to be diluted, even if more promotional emails are now going into the Primary tab. One company was reporting on engagement rates of subscribers after the Tabs change, and only emails from popular companies that everyone knows about had a slightly higher engagement rate.

    Email marketing is not dying, but it is certainly fighting for attention. Several years ago, people were only using email, Google and their favorite websites online (remember MySpace?). Now, they are using Facebook, Twitter, email, Google, Instagram, Pinterest, Skype, and their favorite websites online. Plus, their attention is further grabbed by apps, games, iTunes, you name it.

    That is why the best recommendation is to take action and take initiatives, the simplest way is to pay more attention to subject lines to get more people to open the email. Another way is to build a rabid fan base of subscribers. Take such actions and your open rates and click through rates will remain steady and even increase.

    Fabian
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    • Profile picture of the author AllanJames
      You're dead on Fabian, Gmail's Tabs are reducing open rates (as are several other things) and the effectiveness of email marketing while not dead is certainly struggling for life.

      The method that many smart marketers are moving too is a SMS/Email marketing blend because it has been shown the SMS has a more than 90% open rate. Sure beats the less than 20% average for email only

      I've moved to that blend and it's made a huge difference to my profitability.
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      • Profile picture of the author Fabian Tan
        Originally Posted by AllanJames View Post

        You're dead on Fabian, Gmail's Tabs are reducing open rates (as are several other things) and the effectiveness of email marketing while not dead is certainly struggling for life.

        The method that many smart marketers are moving too is a SMS/Email marketing blend because it has been shown the SMS has a more than 90% open rate. Sure beats the less than 20% average for email only

        I've moved to that blend and it's made a huge difference to my profitability.
        Yeah sure is, for SMS marketing I've been using YepText and they're great, been getting around a 30% click-through rate.

        The way to go is definitely cross-marketing between different channels. Email marketing is still the most profitable and effective channel for me, one other way to combat the increasing proliferation of emails is to send more emails (as I have noticed some marketers doing and I have adopted this strategy as it makes sense and the numbers don't lie). Another way is to ramp up the traffic and get more subscribers, at a lower cost per subscriber if possible.

        Anyway, I remember one marketer saying that people are expecting more updates in this era of instant information, streaming and Twitter/Facebook feeds. It makes sense, as we don't mind when our friends post 2 updates a day on Facebook, so if our emails are entertaining and provide value, 1 to 2 emails per day is fine. In fact, he mentioned email is becoming more and more like a Twitter feed (except of course, people are in their email all the time). While I wouldn't go quite that far, it pays to adapt to the changes.

        Fabian
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        • Profile picture of the author AllanJames
          Originally Posted by Fabian Tan View Post

          Yeah sure is, for SMS marketing I've been using YepText and they're great, been getting around a 30% click-through rate.

          The way to go is definitely cross-marketing between different channels.

          Fabian
          Yes, haven't used YepText personally but we are seeing 50% SMS optins and about the same conversions to sales on our platform.

          I'm a bit annoyed I didn't find the power of SMS earlier (sigh)
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          • Profile picture of the author imsolutionsgroup
            Originally Posted by AllanJames View Post

            Yes, haven't used YepText personally but we are seeing 50% SMS optins and about the same conversions to sales on our platform.

            I'm a bit annoyed I didn't find the power of SMS earlier (sigh)
            How are you getting your leads to opt-in? Through some sort of squeeze page?
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            • Profile picture of the author Fabian Tan
              Originally Posted by imsolutionsgroup View Post

              How are you getting your leads to opt-in? Through some sort of squeeze page?
              I realize this is for Allan, but the two ways are, one as you mentioned, through a squeeze page (similar to an opt-in form), except it collects the mobile number instead of the email, and the other way is by the interested party texting in a special word (e.g. ENTRY or SPECIAL) to a short code number (e.g. 99999) that the text marketing platform gives you. Of course, you can also place/advertise the squeeze page or short code number + special word on any marketing materials you have (website, banner ad, offline marketing materials etc).

              Been doing SMS marketing for over 2 years and it took me a week or two to get to grips with it.

              But we digress, this thread is about Gmail, specifically YouTube's email getting into the spam folder.

              Fabian
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