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Rent to own information products.

by 52.ct
4 replies
Let's say you had an information product selling at $20.00. As a last ditched effort to get the prospect to buy, you create an exit popup with the following offer:
"Try this infoproduct as an ecourse for just $3.99 /week."

Next you deliver the infoproduct over the next 7 weeks. The customer can always buy the product outright at the $20.00 price point if they choose to do so.

You should accomplish:
1. Make additional sales since some customers might buy the original infoproduct at $20.00
2. Increase profits on each sale of just below 40% if the customer completes the ecourse. ($3.99 * 7weeks) -($20.00) = $7.93. ($7.93 / $20.00) * 100% = 39.65%
3. Even if the customer never completes the ecourse or buys the infoproduct outright, you still profit for the numbers of weeks they pay for the ecourse before they cancel.

This is a similar pricing strategy that rent-to-own companies use.

Any thoughts?
#information #products #rent
  • Profile picture of the author WebPen
    You could give it a shot.

    That's basically a membership site that charges by the week instead of by the month.

    Might actually work better than a traditional membership, since lots of people drop out after the first few months anyways.

    The trick would be making sure your content is delivered in a step-by-step format, so that each week the customer can progress with whatever you're helping them with.
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  • Profile picture of the author travlinguy
    If you're fishing for prospects that need to finance a $20 sale you need to fish in a bigger pond.

    The model makes much more sense with products upward of $100. Good luck.
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    • Profile picture of the author JohnMcCabe
      Originally Posted by travlinguy View Post

      If you're fishing for prospects that need to finance a $20 sale you need to fish in a bigger pond.

      The model makes much more sense with products upward of $100. Good luck.
      Yep, you're much more likely to see someone 'rent to own' a kitchen range than a can opener...

      On top of that, the analogy is flawed. When you 'rent to own', say, furniture for staging a home for sale, they don't give you the couch one week, then the recliner, then the coffee table, etc. You get the whole lot up front. Miss a payment, and they take everything back.
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  • Profile picture of the author josborn
    That is a new but old approach and it might just work. Many use the 7-day trial offer to get sales or subscriptions. I haven't seen a "rent-to-own" in IM Marketing so it might be a nice approach so that people can pay a little at a time and end up owning the software, program, system, etc.

    Good luck!
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    Joyce Osborn

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