I want to start a new forum, how do i compete with already well established forums?
One idea I had was to become an authority figure via Youtube videos and promote my forum on the videos. I saw something like this happen to an unrelated niche a couple years ago. A guy made some videos and became an authority figure for paintball, promoted his forum on the videos and it became a success. At the time he was competing against a big forum (PBnation) and by just making good Youtube videos he was able to start his own forum(TechPB) and make it a success.
But I often wonder if he just got lucky or if this is indeed a good marketing strategy for a new forum?
I wonder how I can persuade the users of already established forums to join a new forum. I think the new forum has to offer content that other forums don't have, or offer a better user experience.
Anyways if anybody has any ideas of how to market and start a new forum I would love to hear ideas.
Please contribute to my university research into how generative AI is transforming digital marketing strategies
Survey Link