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Would you use this IM app if I made it available?

by kevinclanton
6 replies
A while back I had designed and developed a few internet marketing related tools. One of my favorites was the "Social squeeze page builder" or "1 click opt-in" (haven't named it yet).

Basically you put in your you autoresponder form code (not required), selected which social networks to include, and my app gives you the code to put on page. The page allows prospects to opt-in without typing, they just click "Login with Facebook" or "Login with your google account", you get the idea. Or they have the option to type in their email if you/they so choose.

I have built support for the "1-click-optin" for: yahoo, google, Google plus, facebook, aol, and linkedin. After the prospect logs in with one of the services, it will take them to their report / lead magnet / video / whatever, and the email is added to your list / newsletter.

Is this something you would use?

What would be a fair price for this service?

Do you have any suggestions, concerns, advice?

Thanks in advance
#app #facebook #internet marketing tool #made #social login #web app
  • Profile picture of the author ItWasLuck3
    Sounds pretty great, but I guess I'm confused about the integration. When you say "app", are you referring to an application I would run on my desktop (which brings up another question, we talking Mac, PC, Linux here...)?

    If so, then if I understand you correctly, your application basically takes my optin code (from say Aweber), then puts out the full code to be used on a website?

    I assume your program puts gives you an HTML and CSS file, and possible a JS file if that's involved.

    I guess my only concern is what type of creative ability do you give the user? If it's just "plug and go", which isn't a bad approach, then your application will essentially be creating landing pages that look identical to each other. Which I feel may be the Achille's heal of this product... simply because people want customization!

    Of course, if I misunderstood how your application works, then you can disregard all that as mindless babble

    Cheers!
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    • Profile picture of the author kevinclanton
      Originally Posted by ItWasLuck3 View Post

      Sounds pretty great, but I guess I'm confused about the integration. When you say "app", are you referring to an application I would run on my desktop (which brings up another question, we talking Mac, PC, Linux here...)?

      If so, then if I understand you correctly, your application basically takes my optin code (from say Aweber), then puts out the full code to be used on a website?

      I assume your program puts gives you an HTML and CSS file, and possible a JS file if that's involved.

      I guess my only concern is what type of creative ability do you give the user? If it's just "plug and go", which isn't a bad approach, then your application will essentially be creating landing pages that look identical to each other. Which I feel may be the Achille's heal of this product... simply because people want customization!

      Of course, if I misunderstood how your application works, then you can disregard all that as mindless babble

      Cheers!
      Thanks for the questions, I realize that trying to explain something like this from a few short paragraphs probably is a little confusing.

      So by "app", I meant web-app. Basically you would come to my site (that has the web app in it), put in your autoresponder info, choose your settings, and it would crank out the code for your optin box. So it would be very similar to making new form code in aweber... You are correct in your assumption of the code being HTML / CSS / JS, there are a few ways i can package it.

      The reason I paused development, is that I started building something like leadPages (that would also build / design the entire page). Which is a huge undertaking. And like you said, is very much a double-edged sword, i don't want to tie anyone's hands to a design or ascetic, but i also want it to be useful and easy by the less code literate..

      The stats are there, that in some industries opt in rate goes up dramatically because it is such a painless process for the visitor (click login, click ok, consume the content)..

      You sound savvy, i am totally open to suggestions and criticisms if you have them. My main dilemma is if it is worth my time to invest a few more sleepless nights to release it..
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      • Profile picture of the author ItWasLuck3
        Originally Posted by kevinclanton View Post

        So by "app", I meant web-app. Basically you would come to my site (that has the web app in it), put in your autoresponder info, choose your settings, and it would crank out the code for your optin box. So it would be very similar to making new form code in aweber... You are correct in your assumption of the code being HTML / CSS / JS, there are a few ways i can package it.
        Herein lies my concern. Don't you think you're attempting to reinvent the wheel? First off, love the webapp functionality... I think that's the future of applications. But anyway, I'm fairly certain that any reputable list service (like AWeber and MailChimp) already have extensive customization options available for their users to modify their forms as they see fit.

        Furthermore, most services allow you to just paste a JS snippet versus the raw HTML. I know that JS snippet is going to be infinitely smaller and is usually the go-to choice when figuring out how to "install" your created form.

        I guess I'm just concerned with redundancy of your application.

        Answer this question: why would I bother spending the time copy and pasting my form's HTML code to modify on your site when I could do it directly from Aweber (or Mailchimp, etc), and ultimately use a shorter JS snippet?

        Not trying to put you down... I commend you for your perseverance and I wish I possessed the knowledge to even begin creating applications such as you have, it is just my concern that an application like this adds steps to a process that can already be accomplished from within your list service.

        I think if you were going to finish this, you'd need a point of differentiation that would make me go out of my way to copy and paste my HTML version to your site to further modify it. What could you offer/ incorporate into your app's output that would make it different than what is already offered?

        I think that's the golden question.

        Cheers,
        Ben
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        • Profile picture of the author kevinclanton
          Originally Posted by ItWasLuck3 View Post

          Herein lies my concern. Don't you think you're attempting to reinvent the wheel? First off, love the webapp functionality... I think that's the future of applications. But anyway, I'm fairly certain that any reputable list service (like AWeber and MailChimp) already have extensive customization options available for their users to modify their forms as they see fit.
          They do offer settings and styling options, which mine does as well. Offering the code in whatever form or format is not an issue.. In development I have it as a mix so i can try tinkering with it. But in production I might just make it a JS snippet to keep it small and compact. Typically advanced users want raw code, where the majority just want simple and small..


          I guess I'm just concerned with redundancy of your application.

          Answer this question: why would I bother spending the time copy and pasting my form's HTML code to modify on your site when I could do it directly from Aweber (or Mailchimp, etc), and ultimately use a shorter JS snippet?
          Many auto responders do offer some small form of social integration. However, is is typically just sharing and if they do have a "Login with Facebook", i would be willing to bet that it is rarely used. Because, the main issue with incorperating social logins into your squeeze pages is that you have to go and create an app and register it with every service (facebook, gmail, yahoo, aim, linked in, etc), every time you want to add it to a new campaign (it is an involved process). The beauty of my app, is that it takes all of that headache out of it..

          In fact you don't even need to have an autoresponder, you can jsut start a new list, and they will be collected in the web app.. If you want them forwarded to your email marketing platform you will need the form code (or api info).


          Not trying to put you down... I commend you for your perseverance and I wish I possessed the knowledge to even begin creating applications such as you have, it is just my concern that an application like this adds steps to a process that can already be accomplished from within your list service.

          I think if you were going to finish this, you'd need a point of differentiation that would make me go out of my way to copy and paste my HTML version to your site to further modify it. What could you offer/ incorporate into your app's output that would make it different than what is already offered?

          I think that's the golden question.

          Cheers,
          Ben
          I appreciate your insight, no offense taken, that is why i made the thread .
          but i think you can see that the real selling point if that in many ways i think it is actually easier and less technical to create one of my forms than an aweber form. Now, if you want to forward it to your auto responder, it is another step. But you increase your opt in conversion by cutting and pasting once or twice..

          I think that is an ok selling point, i wanted to add another bell or whistle to it, but not sure what that is yet. I was thinking about making it a platform to actually communicate with you subscribers (down the road). IE facebook message them, or contact them via their preferred avenue... Which is cool, but I haven't written that code yet..

          I'd be curious to hear what challenges you are facing or what sort of service you'd like to see. I have a number of projects done and half done, and I'd like to launch something new this week..

          Thanks again!

          TL;DR
          1. The form the code comes out as is irrelivant as i can make options for whatever a user prefers
          2. No one has offered social login support for multiple social networks without jumping through A TON of technical hoops.
          3. You dont have to copy your AR code (or have an autoresponder) (in fact i'd prefer not to have to monitor those transmissions, and support communicating with 20 different email marketing apps (but i can))
          4. Thanks, Let me know what you are looking for. Let's make something cool
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  • Profile picture of the author G0ffe
    like the idea..
    i'm not that tech savvy, but what if you made an wp plug-in.. and have the option to choose where the opt-in form is on the page... and can choose the one-click options if they want that...
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    • Profile picture of the author kevinclanton
      Originally Posted by G0ffe View Post

      like the idea..
      i'm not that tech savvy, but what if you made an wp plug-in.. and have the option to choose where the opt-in form is on the page... and can choose the one-click options if they want that...
      That is an option, as i have built a number of wordpress plugins.. The problem is with the back end coding, because you sort of need a central point to process everything. But, it isnt impossible and it might make it more marketable.

      I could certainly offer a wordpress plugin download option from the web app that made it easier to incorporate into your site... But the control panel (or where you mange lists / campaigns / etc), is on the web app..

      Thanks for the insight..

      Any idea what something like that would be worth to you?
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