Best way to send traffic from a radio campaign?

There are a few things to consider here.....

Are all 6 ads the same? ....or different? If they're the same, then it won't matter. If they're different, then it might be worthwhile split testing, although if this is just a test, I would *guess* they would all (most likely) be the same.

Split testing is definitely something you would do if you were running ads over longer periods of time.

You're right. It won't.

Solutions.....

1. Change the URL. This makes the most obvious sense to me. Instead of ...

musicman.com/this-is-the-name-of-my-product.html

...make it easier - make it ...

musicman.com/music

(or something of that nature - one word etc) My point is, don't make listeners think.

2. Setup a dummy domain name

eg coolmusicman.com > redirects to > musicman.com/this-is-the-name-of-my-product.html

Then redirect all of the traffic coming from that domain to your desired landing page. This will work well, however it will F your branding. Especially if people think of the domain later and it's no longer in existence.

3. Use number 1 suggestion and make THAT page redirect to your desired page.

eg musicman.com/music > musicman.com/this-is-the-name-of-my-product.html

4. Track conversions. This is most important. Consider using a coupon code that the user must enter in to get some free pass or download or something. If you have the user perform some sort of action that you can track, this will allow you to say.."Hey, we had 20,000 people view our page and 500 signed up/bought our stuff" Then you will know EXACTLY how effective the campaign was and if its worthwhile doing it again.

You cant manage what you don't measure.

Without an easy and memorable URL I think that your response rates will be low. If you already have contacts at the radio station maybe you could run a competition that would benefit the radio station, the winner and best of all you. People would have to leave their email addresses with the station who would then be able to email a thank you to all participants with a download to your free report. Of course your report would have a link in it. Even better get the station to put your link on their webpage for a set period. People would be more likely to visit the stations web page and then maybe click on your free offer. Which in turn would get them on your list. Other than that you need to do a lot of out the box thinking. I must admit I have never advertised on a radio station. I have used newspapers but, that meant several ads and then making a loss on the front end. Best of luck.

I did years ago on this same station Daniel. Back then I was promoting face-to-face lessons. So I didn't need a domain name. I just listed a phone number in the ad and we booked people manually. I got a really cheap deal on like 22 spots, but the reason it was so cheap was because most of them ran during odd time slots where most people aren't listening. But one of them ran on a Sunday and boy, the phone started ringing off the hook.

I booked quite a few lessons but many people no-showed (I changed my policy to payment in advance after that), or just took one. So I figure if I try a campaign where all the ads run Sunday and promote my on-line course I should have pretty good results based on the interest in vocal training last time. This course is much cheaper and a lot more convenient too than the face to face option that did well last time. We shall see! I'll update everyone after it happens with the results.

Will do John, I thought about that server thing too. Thanks again.

Don't introduce too many 'hops'

You're just giving people an extra step to do. Let them do what they want.

Either ...

a) go directly to the site
b) call