Need help marketing Nestle products with Social Media

Johnson Tay · 05-20-2009, 04:38 AM

ok, basically, I got this school project where I have to market Nestle's new product line using Social Media. The purpose is to build awareness, very much like image advertising, and not actually "sell" the product as in the case of direct response marketing.

They are launching a Bodypartner 3-in-1 coffee mix available with 3 different nutrients: collagen, soya and calcium.

Their target audience is the health conscious market segment. Nothing more is said on this as I've to research it myself. But from preliminary research, I gather that their core target audience is actually female between 30s-40s who hold steady jobs, work late into the night and already drink coffee to have the energy to function at work.

The Social Media to use to reach out to my target audience is what I'm having problems with. I thought of creating a Facebook gift application where one can send "virtual" coffee to one another but I'm afraid it's too expensive to build.

What do you think?

05-20-2009, 04:38 AM	#1
Johnson Tay HyperActive Warrior War Room Member Join Date: Mar 2008 Location: , , Singapore. Posts: 359 Thanks: 24 Thanked 141 Times in 13 Posts	Need help marketing Nestle products with Social Media ok, basically, I got this school project where I have to market Nestle's new product line using Social Media. The purpose is to build awareness, very much like image advertising, and not actually "sell" the product as in the case of direct response marketing. They are launching a Bodypartner 3-in-1 coffee mix available with 3 different nutrients: collagen, soya and calcium. Their target audience is the health conscious market segment. Nothing more is said on this as I've to research it myself. But from preliminary research, I gather that their core target audience is actually female between 30s-40s who hold steady jobs, work late into the night and already drink coffee to have the energy to function at work. The Social Media to use to reach out to my target audience is what I'm having problems with. I thought of creating a Facebook gift application where one can send "virtual" coffee to one another but I'm afraid it's too expensive to build. What do you think?