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Shocked! Anyone come across this with an offline business?

by Richard Tunnah
45 replies
I've just spent ages chit chatting with a local business (a hairdresser) and at the end I asked if he had a website and he said yes. I said great can I take your business card with it on. Yes but I don't put my website address on my business cards or give it out to anyone other than my regular clients! :O
That's a new one on me. Of course some businesses are reluctant to give you a business card. Need to try and bring him round to the fact he has it arse backwards!

Rich
#business #offline #shocked
  • Profile picture of the author sbucciarel
    Banned
    I imagine a lot of small local businesses either don't have a website or don't promote it. I never look for a hairdresser or any other type of service available locally on the web.
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    • Profile picture of the author naonline
      Originally Posted by sbucciarel View Post

      I imagine a lot of small local businesses either don't have a website or don't promote it. I never look for a hairdresser or any other type of service available locally on the web.
      Why not? I always do and more often than not I can' find what I'm looking for, and therein lies the opportunity for us to get involved and help local businesses optimise for local searches.

      Rich, you need to educate them about why they should be using their websites to generate new business and keep in touch with the current clients via autoresponders etc.
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      • Profile picture of the author sbucciarel
        Banned
        Originally Posted by naonline View Post

        Why not? I always do and more often than not I can' find what I'm looking for, and therein lies the opportunity for us to get involved and help local businesses optimise for local searches.
        Because I choose a hairdresser by reputation, and after trial and error, find one who does exactly what I want them to do and never change unless they move or die. Same for any local business. If I need some nails, I go to a local hardware store ... not going to waste any time on the Net looking for nails.
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      • Profile picture of the author Richard Tunnah
        Originally Posted by naonline View Post

        Why not? I always do and more often than not I can' find what I'm looking for, and therein lies the opportunity for us to get involved and help local businesses optimise for local searches.

        Rich, you need to educate them about why they should be using their websites to generate new business and keep in touch with the current clients via autoresponders etc.
        Thanks of course he needs educating but there was no point giving him a long speak as to why it was better to get it out there as he become defensive. I left him with a thought that by not getting his website out there he was missing 95% of the opportunity a website brings in terms new customers. He has my card.

        Rich
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    • Profile picture of the author naonline
      Originally Posted by sbucciarel View Post

      I imagine a lot of small local businesses either don't have a website or don't promote it. I never look for a hairdresser or any other type of service available locally on the web.
      Why not? I always do and more often than not I can' find what I'm looking for, and therein lies the opportunity for us to get involved and help local businesses optimise for local searches.

      Rich, you need to educate them about why they should be using their websites to generate new business and keep in touch with the current clients via autoresponders etc.
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      • Profile picture of the author Rupps
        I've been dealing with small local businesses for 15 years. Most are clueless to not only the Internet, but marketing in general. This is one reason why they make no money and have little longevity.

        I find little success in convincing anyone to try something new such as a website or a better website if they have one already or business cards or direct mail, etc.

        For the record, I own a printing / advertising business. Either they get it - or they don't.
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        • Profile picture of the author AndrewCavanagh
          Did you ask WHY he wasn't sharing his website with anyone but clients?

          He might have a really kick arse strategy.

          But most likely you're right.

          Most small business owners are pretty clueless when it comes to effective internet marketing.

          Many web designers they hire are clueless too so the chances of them being educated on how to make real sales and profits by integrating their online and offline marketing is pretty slim unless you help them.

          And that is the great opportunity for you in this very large niche.

          Kindest regards,
          Andrew Cavanagh
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          • Profile picture of the author Richard Tunnah
            Originally Posted by AndrewCavanagh View Post

            Did you ask WHY he wasn't sharing his website with anyone but clients?

            He might have a really kick arse strategy.

            But most likely you're right.

            Most small business owners are pretty clueless when it comes to effective internet marketing.

            Many web designers they hire are clueless too so the chances of them being educated on how to make real sales and profits by integrating their online and offline marketing is pretty slim unless you help them.

            And that is the great opportunity for you in this very large niche.

            Kindest regards,
            Andrew Cavanagh
            Hi Andrew,
            Yes I did ask. For privacy apparently. As I said he seemed hacked off with me so I gave him a simple thought he was missing out potential clients and gave him my business card.

            Rich

            ps.Not sure how I hacked him off. I was not agressively selling him. After about 15 minutes he asked what I did I said web consultant and asked if he had a business card.
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            • Profile picture of the author Jillian Slack
              Another thought --

              Maybe this biz owner feels like he has enough business as it stands right now.

              Sounds strange to think that someone would actually refuse more business, but it can happen.

              I've run across two specific examples in my work as a reporter for a regional business journal. In both instances, I was working on stories and came across these two businesses, so I called them up to ask a few questions and see about using them as sources in the stories.

              With most people, when you call and identify yourself as a journalist and tell them you're working on a story, they are excited about the possibility of being quoted in the news.

              I really think most business owners understand that even a small quote in the news is good for business, even if it turns out that they are not the main focus of the entire article.

              Anyway, with both of these examples, the busienss owners told me they didn't want to be in the news because they had all the business they could handle.

              I was so surprised by this comment. At first, I thought they misunderstood me. Sometimes when people hear the name of a publication, they assume you're calling to sell them an ad. And, believe it or not, there are some people who think that the entire newspaper is space that is paid for, and they don't understand the concept of news being news, therefore you don't pay for coverage (although some publications sell advertorials, which is an ad disguised as news, which I hate -- grrrr).

              I even said, "This isn't an advertisement. This is for a news story."

              In both cases, the business owners said that they understood and they still didn't want to be mentioned.

              One of them was a cafe that was only open for a short time each day. He said if he got any more business, he'd have to hire help or extend his hours, and he didn't want to do either.

              The entrepreneur in me was thinking, "But if you're getting more business, wouldn't it be worth hiring someone or extending your hours?"

              The second was a hairdresser who owned her own salon. Her own loyal clients kept her busy. She had an empty chair and no luck finding another stylist to fill it at the time we were speaking. She also had an empty room that could have been rented to a massage therapist or someone to do facials. She insisted that she didn't need any more business, though.

              Jill
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            • Profile picture of the author Mark Riddle
              Originally Posted by Richard Tunnah View Post

              HNot sure how I hacked him off. I was not agressively selling him. After about 15 minutes he asked what I did I said web consultant and asked if he had a business card.
              Richard there is where the sale was lost.

              He doesn't sell on the web why on earth would he care about a web consultant?

              He doesn't care about those inter-web-net people, why do I want to spend my money so some guy in Russia can see my site?

              Local business owners only care about Local customers.

              Any shift past local, and its a waste of their time.

              Don't be a web guy, be a local business marketing guy.

              Mark Riddle
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              • Profile picture of the author Richard Tunnah
                Originally Posted by Mark Riddle View Post

                Richard there is where the sale was lost.

                He doesn't sell on the web why on earth would he care about a web consultant?

                He doesn't care about those inter-web-net people, why do I want to spend my money so some guy in Russia can see my site?

                Local business owners only care about Local customers.

                Any shift past local, and its a waste of their time.

                Don't be a web guy, be a local business marketing guy.

                Mark Riddle
                Interesting point of view Mark. I've used that title for the last 10 months of working reasonably successfully with offline businesses. However I'm relatively new to cold calling (after my commission sales guy left) so I'll take on board this for future use when I go out again. Thanks!

                Rich
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                • Profile picture of the author Jillian Slack
                  Switch gears with a client like this one and explain to them how you can help build customer loyalty with his current customers by using the Internet.

                  Then try to ease into info about using auto-responders (don't refer to them by that name, of course) and using email marketing. No other form of marketing can bring instant results like email can.

                  Jill
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    • Profile picture of the author Jillian Slack
      Originally Posted by sbucciarel View Post

      I imagine a lot of small local businesses either don't have a website or don't promote it. I never look for a hairdresser or any other type of service available locally on the web.
      I look for everything on the web, especially local stuff.

      That's my first stop before calling to find out more info or actually going to that business.

      There are some types of businesses/services that I haven't looked for online (such as a hairdresser or dentist) because I've lived here forever and I'm happy with the ones I found before the Internet became the way to search for things.

      Just read a study the other day about the percentage of people who look for something online FIRST. Wish I could find it.

      Jill
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  • Profile picture of the author Peter Bestel
    Maybe the hairdresser is a devotee of Jay Abraham and heard about one of Jay's seminar attendees, Aussie dentist, Paddi Lund.

    He locked his front door to his business and wouldn't let anyone in unless they were an existing customer or a referral. Exclusivity!

    Solutions Press - Share the story of Paddi and his Customer Sales Force

    Peter
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  • Profile picture of the author dddougal
    Iv recently come across a lot of small business's that don't even have a web presence. Its quite shocking really how some of these business's manage to survive.
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    • Profile picture of the author edhan
      Originally Posted by dddougal View Post

      Iv recently come across a lot of small business's that don't even have a web presence. Its quite shocking really how some of these business's manage to survive.
      Most of such business rely on regular customers. But time has changed and they need to do something different.

      Another reason is that they believe it will be costly to setup web as they have heard news about dot com crashed. Many companies still do not know that it can be least expensive to start online. All they need now is someone to advice them on the costing and they will be shocked to hear it. Who knows, you may ended up getting some good deals.
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  • Profile picture of the author GoGetta
    How long had you been chatting for?

    As he may be saying that so he doesn't have to give you one as he isn't interested! I used to get this sometimes when on the phone to business owners in my sales days!

    GoGetta
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    • Profile picture of the author Richard Tunnah
      Originally Posted by GoGetta View Post

      How long had you been chatting for?

      As he may be saying that so he doesn't have to give you one as he isn't interested! I used to get this sometimes when on the phone to business owners in my sales days!

      GoGetta
      About 15 minutes or so. And I agree I thought it was a brush off but I have his card and he has no website on it! But maybe he doesn't have one full stop as you say!

      Rich
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  • Profile picture of the author Brad Gosse
    Yeah its a brush off. He is not buying what you are selling

    It could be possible that he has not reprinted cards since his website went live

    On the other hand...
    I have seen some business owners who treat their business cards like expensive gold. Always afraid to give them out because they cost them a certain amount each. That is stupid.
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    • Profile picture of the author Dan C. Rinnert
      Originally Posted by dddougal View Post

      Iv recently come across a lot of small business's that don't even have a web presence. Its quite shocking really how some of these business's manage to survive.
      Originally Posted by Brad Gosse View Post

      On the other hand...
      I have seen some business owners who treat their business cards like expensive gold. Always afraid to give them out because they cost them a certain amount each. That is stupid.
      A printing customer of ours used to do two business cards. One cost pennies per card and the other cost about $1.00 per card. Which card he handed a prospect depended upon his expectation of what kind of profit he might realize from that prospect.
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      • Profile picture of the author jasonl70
        Originally Posted by sbucciarel View Post

        I never look for a hairdresser or any other type of service available locally on the web.
        A nielson study from 2007 shows more people go online to find a local business then go to the phone book. It outranked every other medium as well (newspaper, etc).
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        • Profile picture of the author BlueStar
          Banned
          Originally Posted by jasonl70 View Post

          A nielson study from 2007 shows more people go online to find a local business then go to the phone book. It outranked every other medium as well (newspaper, etc).
          Attachment 1844

          Here's another Nielsen study.
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        • Profile picture of the author Dan C. Rinnert
          Originally Posted by jasonl70 View Post

          A nielson study from 2007 shows more people go online to find a local business then go to the phone book. It outranked every other medium as well (newspaper, etc).
          I can't even remember the last time I used a phone book. We get two or three different yellow pages books around here. They drop them off, then follow-up with a call to make sure you received them. Still, they don't get used. They just sit around until new books get dropped off.

          Some of the listings are out of date too. My "day job" moved about ten years ago, and there are some books that still list the old address. The "day job" had a name change about five years ago, and some books still list the old name. And, there are businesses listed that have long since closed. And, I don't mean they've closed since the newest books were printed; I mean they've been out of business for a year, two years or more.

          So, even if you were to use a phone book or yellow pages, you can't rely on them for up-to-date information. Better just to go online first and look there.
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          • Profile picture of the author Jillian Slack
            Originally Posted by Dan C. Rinnert View Post

            Some of the listings are out of date too. My "day job" moved about ten years ago, and there are some books that still list the old address. The "day job" had a name change about five years ago, and some books still list the old name. And, there are businesses listed that have long since closed. And, I don't mean they've closed since the newest books were printed; I mean they've been out of business for a year, two years or more.

            So, even if you were to use a phone book or yellow pages, you can't rely on them for up-to-date information. Better just to go online first and look there.

            Last time I looked at a phone book, it still listed businesses of friends and relatives that had either gone under or moved.

            One of those businesses had closed probably five years prior to this phone book coming out.
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  • Profile picture of the author yezbick99
    That seems odd. Spent all that time and money on a site and then doesn't want to advertise it on his business card.

    Quite a waist of $$$$

    Originally Posted by Richard Tunnah View Post

    I've just spent ages chit chatting with a local business (a hairdresser) and at the end I asked if he had a website and he said yes. I said great can I take your business card with it on. Yes but I don't put my website address on my business cards or give it out to anyone other than my regular clients! :O
    That's a new one on me. Of course some businesses are reluctant to give you a business card. Need to try and bring him round to the fact he has it arse backwards!

    Rich
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  • Profile picture of the author GuruGazette
    FWIW a lot of small businesses can't handle (or don't want) more customers. I've seen this a lot with mom and pop places in small towns particularly - more customers means more work for them.

    I've lived in a small town of about 10,000 for many years now, and it's in a remote part of the state. A few years ago I discovered a local pub/bar had a karaoke machine and I was thrilled. One of things I've missed about living in a more populated area is having options for going out on the town and I love karaoke.

    I asked them if they have a karaoke night and they said "Oh no! We tried that once and it brought in too big of a crowd so we don't do it anymore!"

    Needless to say I was stunned and disappointed
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  • Profile picture of the author Peter Bestel
    The concept of 'over trading' is often lost on Internet Marketers simply because there's an endless supply of digital stock and as long your server doesn't crash you'll be OK.

    Right or wrong, some small business owners don't want to get any bigger than they are just now. Staying within their comfort zone is just fine, after all, more business will just mean more work - forget the money, that's not the issue.

    They will probably never up-scale their business because they don't want to up-scale their mindset.

    If you're an off-line IMer, you got to know when to push and when to walk away.

    Peter
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    • Profile picture of the author GuruGazette
      Originally Posted by Peter Bestel View Post

      The concept of 'over trading' is often lost on Internet Marketers simply because there's an endless supply of digital stock and as long your server doesn't crash you'll be OK.

      Right or wrong, some small business owners don't want to get any bigger than they are just now. Staying within their comfort zone is just fine, after all, more business will just mean more work - forget the money, that's not the issue.
      Peter
      Yes, and it could be along the lines of the fisherman story: He had everything to make his life full and happy so there was no reason to grow it into a multi-million dollar enterprise.

      I've personally limited myself before now that I think about it. The last time I offered ghost writing services I got booked up so far in advance I had to remove the buy button.

      Yes I could have outsourced the writing and kept raking in the money but customers were buying because I was writing for them personally, and I didn't want to start an outsource management business.

      If only I could get that level of sales for my PLR stuff :rolleyes:
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    • Profile picture of the author Richard Tunnah
      Originally Posted by Peter Bestel View Post

      The concept of 'over trading' is often lost on Internet Marketers simply because there's an endless supply of digital stock and as long your server doesn't crash you'll be OK.

      Right or wrong, some small business owners don't want to get any bigger than they are just now. Staying within their comfort zone is just fine, after all, more business will just mean more work - forget the money, that's not the issue.

      They will probably never up-scale their business because they don't want to up-scale their mindset.

      If you're an off-line IMer, you got to know when to push and when to walk away.

      Peter
      Could have nailed it Peter! Thanks. He was a 2 man gents hairdresser on edge of town. No one was in while I chatted. Anyway you're right about walking away. No point getting his back up. Would only come back to bite me later I felt particularly as I already have a core of clients in the city.

      Rich
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  • Profile picture of the author Sheila
    Did you try booking an appointment with the hairdresser? . . . just to see if he'd give you his url ? :-)

    . . . I'm just kidding, this guy doesn't sound like he'd be a client you'd want anyway! Just say NEXT!
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    • Profile picture of the author Don Wright
      Originally Posted by Sheila View Post

      Did you try booking an appointment with the hairdresser? . . . just to see if he'd give you his url ? :-)

      . . . I'm just kidding, this guy doesn't sound like he'd be a client you'd want anyway! Just say NEXT!
      I agree with Sheila. Some clients are more trouble than they are worth. Move on to your next prospect. If this guy comes around, he'll contact you. Most small business owners know very little about marketing, much less internet marketing. I don't know how many business owners I've spoken to who solely rely on word of mouth. They don't even have referral systems in place. They just hope their clients and customers are so pleased that they'll tell someone else.

      There are plenty of business owners out there who are open to learning about things they don't know. Don't waste your time pulling teeth with Mr. Hairdresser.

      Don
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  • Profile picture of the author MarkWrites
    Another option is that he either doesn't really have a website but is too embarrassed to admit it as he doesn't want to appear unprofessional, or he has a very basic website or one designed years ago and though he has wanted to have it redesigned or retooled, has been unable to either afford it or have the time to tackle it himself.

    Many small business owners who have little internet background are completely in awe of some of the websites online that are merely above average in design. They don't have the knowledge to design a site themselves and they most likely were quoted a price in the thousands of dollars the last time they looked into the possibility with a local web design company. If they knew how easy it was to create a site using Wordpress, or any of the other popular platforms, they would probably be all over it.

    This is also one thing that makes small businesses great offline targets for those who can setup basic web presences like Wordpress sites, autoresponder services, and more.
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  • Profile picture of the author Rupps
    With businesses that are at capacity or have all the business they want, I can see the validity of the above posts.

    However, I see businesses that are lacking customers that are afraid or hesitant to try things like a website to attract more people, no matter what the cost. These are usually people who rarely use the Internet themselves and just don't get it.
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    • Profile picture of the author JohnMcCabe
      Originally Posted by Richard Tunnah View Post

      I've just spent ages chit chatting with a local business (a hairdresser) and at the end I asked if he had a website and he said yes. I said great can I take your business card with it on. Yes but I don't put my website address on my business cards or give it out to anyone other than my regular clients! :O
      That's a new one on me. Of course some businesses are reluctant to give you a business card. Need to try and bring him round to the fact he has it arse backwards!

      Rich
      Rich, another possibility no one has mentioned is that he does, in fact, have a website that he runs as a customer support type site. I used to know a fishing guide who kept his bookings online so he could check them with his cell phone, or reserve a day even if someone caught up with him out on the water.

      He didn't give out the url unless you were already booked. Then you only got it in case you had to cancel. He did not want people making their own bookings, and he didn't want to mess with email.

      Originally Posted by Rupps View Post

      With businesses that are at capacity or have all the business they want, I can see the validity of the above posts.

      However, I see businesses that are lacking customers that are afraid or hesitant to try things like a website to attract more people, no matter what the cost. These are usually people who rarely use the Internet themselves and just don't get it.
      Whether they don't get it or just plain don't want it really doesn't matter.

      "A person convinced against their will is a person who needs convincing still"

      As marketers online, we get used to using a certain set of tools, plans and techniques, and we get confused or frustrated when others fail to see how cool our stuff is.

      As my grandfather used to say, "give a kid a hammer and everything looks like a nail..."
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  • Profile picture of the author artwebster
    All very interesting stuff but all of this stream demonstrates is an awareness that you can't always sell to an offline business.

    THIS IS NOT GOOD ENOUGH!!

    With an offline business you need to get him to tell you what he wants to buy and how you should sell it to him. Why is this so difficult to understand? If you start speaking to an offline prospect in a business-like manner ("ages chatting" sounds like an ordeal for the hairdresser who spends all day doing that with clients) and behave as though you really do care about his business and can do something that will help, you just might get somewhere.

    A common mistake by many people trying to sell face to face is that they feel a warm up is necessary - it's only necessary if you don't know what you are doing.

    Chat to him one day and be the affable passer-by but if you want to talk B2B - simply get on with it.
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    • Profile picture of the author Don Wright
      Originally Posted by artwebster View Post

      All very interesting stuff but all of this stream demonstrates is an awareness that you can't always sell to an offline business.

      THIS IS NOT GOOD ENOUGH!!

      With an offline business you need to get him to tell you what he wants to buy and how you should sell it to him. Why is this so difficult to understand? If you start speaking to an offline prospect in a business-like manner ("ages chatting" sounds like an ordeal for the hairdresser who spends all day doing that with clients) and behave as though you really do care about his business and can do something that will help, you just might get somewhere.

      A common mistake by many people trying to sell face to face is that they feel a warm up is necessary - it's only necessary if you don't know what you are doing.

      Chat to him one day and be the affable passer-by but if you want to talk B2B - simply get on with it.
      Very true Art! Business owners are interested in getting to the bottom line. They want to know how they can increase their revenue and profit. Conduct some interviews with business owners and that's what they will tell you.
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  • Profile picture of the author armadillo
    For all that we spend hours in front of a keyboard and our lives revolve around the internet, statistics say that only about 20% of the population worldwide has access. Everybody else is brick-and-mortar.
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  • Profile picture of the author Riz
    I have encountered some clients who seem to have all the customers they want. For example, a gas central heating engineer recently told me that he is so busy with current customers and referrals that he has no need to market himself in any way.

    Some local businesses are just not interested in expansion so the best thing to do is move on - plenty more businesses out there that do want more customers and do want to expand with our help.

    The best ones to target are of course the ones that are currently advertising - u can rest assured that they r definately looking for new custom.

    RA
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  • Profile picture of the author artwebster
    The best ones to target are of course the ones that are currently advertising - u can rest assured that they r definately looking for new custom.

    Once again a statement is made that is a conclusion deduced from incomplete analysis of the situation.

    Many businesses advertise for the subliminal effect that helps then to retain their customer share by ensuring that their name is always somewhere visible. Do you really think that Coca Cola pays $5,000 a week for a half page advert in a local newspaper hoping to sell a few more cans of their beverage? Of course not - they hope that when the person exposed to their ads is thirsty, they will buy a Coke!
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    Some old school smarts would help - and here's to Rob Toth for his help. Bloody good stuff, even the freebies!

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    • Profile picture of the author Riz
      Hi atrwebster,

      My statement was not made from an incomplete analysis of the situation but was rather made from my own experience in this niche. I, as many others have found, local businesses who are currently advertising are more open to our services to increase their turnover. Local businesses that are not currently advertising have either:

      1) no money to advertise, or
      2) enough customers/clients already

      This of course is not the case with every local business across the board but from my experience businesses currently advertising will be more open to our services.

      Comparing Coca Cola, who are very consious of their brand awareness, to local businesses who are not as brand consious is like comparing apples to oranges.

      RA

      Originally Posted by artwebster View Post

      The best ones to target are of course the ones that are currently advertising - u can rest assured that they r definately looking for new custom.

      Once again a statement is made that is a conclusion deduced from incomplete analysis of the situation.

      Many businesses advertise for the subliminal effect that helps then to retain their customer share by ensuring that their name is always somewhere visible. Do you really think that Coca Cola pays $5,000 a week for a half page advert in a local newspaper hoping to sell a few more cans of their beverage? Of course not - they hope that when the person exposed to their ads is thirsty, they will buy a Coke!
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  • Profile picture of the author Tina Williams
    Working with offline businesses now--some are really quirky. Good luck with them. The Neilsen Study was interesting! Thanks.
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  • Profile picture of the author Andy LaPointe
    Offline business owners have a different mentality then IMer's. Many don't have the time to learn about the advantages of the Internet and some have gotten burnt in the past by some "expert" who charged a lot of money to create a crappy website and made of bunch of promises.

    We have several online businesses and also run 3 offline businesses all in different niches. The best way to approach offline business is to show them how IM can save them time and help them improve their income without a huge investment (monthly subscription services, etc.)

    But if approached correctly this is a goldmine of opportunity. But to work this marketing, we as IMer's need to get back to Old School, bread and butter sales. This means cold calling, walking the streets passing our business cards, flyers, etc. Writing articles for local newspapers, getting on the local radio, etc.
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  • Profile picture of the author Best Affiliate
    Originally Posted by Richard Tunnah View Post

    I've just spent ages chit chatting with a local business (a hairdresser) and at the end I asked if he had a website and he said yes. I said great can I take your business card with it on. Yes but I don't put my website address on my business cards or give it out to anyone other than my regular clients! :O
    That's a new one on me. Of course some businesses are reluctant to give you a business card. Need to try and bring him round to the fact he has it arse backwards!

    Rich
    90% of searches for goods and services now are from the search engines and google gets over 60% of that action. If that hair dresser isnt taking advantage of the long tailed local key phrases for his area hes a dumb A !
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    • Profile picture of the author jan roos
      I've had the same thing happened to me. It was a insurance salesman who said he'd rather not have his website on google and he ony gives his url to his customers to go an look at. I asked if he didn't want new customers? he said ofcourse he does, so I explained how google can bring him new customers even while he sleeps. He still didn't get it.

      Beats me
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