Do You Abuse Your List?
I ask this because I recently signed up to a well known Internet Marketer's list. He provided a series of list building video tutorials as an incentive for joining.
The videos were excellent. They provided all sorts of great tips, ideas, and practical advice. He even provided some free squeeze page templates.
So this guy had me as a loyal subscriber. All he had to do was to treat me with a little respect and I would probably have bought a product or two from him. I belong to several lists because they are a great way to get free information as well as keeping up on what's new in the IM world.
But, this guy decided to treat me like an idiot. The very same day I joined I got three emails from him. I got four more the next day. They had subject lines like "$1200 a day doing nothing? It's true!"
Even worse, once I hit the unsubscribe button, I realized that he had included me on several of his lists, not just the one I signed up for. I think I had to unsubscribe a total of four or five times before I got rid of him.
Now, I have a modest list of my own. I treat my subscribers as if they were timid forest creatures, and I'm trying to get them to trust me enough to eat from my hand. I don't do like this guy did and try to force feed my list whatever trash I can find.
So I'm wondering how this guy got to be so successful. Is it better to treat your list like dirt just to make a quick buck, or is it better to think of them as a long term investment that will help you as long as you help them?
For my part, I'm going to stick with the latter strategy. I'm wondering what other experienced marketers have to say on this subject, though.
So my question is, "How do you treat your list?"
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