Work ON Your Business (Not IN It)

8 replies
As some of you who know me know, I've had a pretty awful 9 months or so and have not been on the internet much - let alone this forum - for quite some time.

During my 'long night of the soul', my main income stream online completely dried up. The reason being, it needed my continual daily participation which, frankly, was impossible.

The point? Well, you never know when (or if) the fecal matter chooses to pay the fan a visit in your life - but it pays to be prepared. Could you be away from the Internet and still be sure of a regular income?

I was stupid. Lazy. Apathetic. "It'll never happen to me" - well it did and I learned a very valuable lesson. Never rely on one source of income and/or automate your business(es) as much as you can. I was working too much 'In' my business and not 'On' it.

I know there's nothing new here for a lot of you reading this. You're the sensible ones.
If it makes some of you think how you would survive financially if you were unable to access the internet for whatever reason and for any length of time, then I'm happy.

Having just read that back to myself, it comes across as being overly pessimistic. It's not meant to be. Whilst I'm in a financially challenging postition right now, I'm strangely feeling happier than I have for a long time.

When the money starts flowing through me again, I'll have systems in place to ensure that I capture a good portion of it regardless of my 'being there' to supervise things.

Will you?
#business #work
  • Profile picture of the author Brad Gosse
    Wow great post.

    Although I try to automate as much as possible I find there are some tasks like communicating with clients that are difficult without people power.

    I try to have the right staff in place so if I need to be away things still get done.

    I think many people should take your advice and be prepared for worst case scenarios.

    All the best to you Iain
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    • Profile picture of the author Jillian Slack
      Iain,

      First, let me say that I hope whatever was going on in your life is resolved, you've overcome it, and you're on the road to recovery.

      It's an awful way to learn a lesson, isn't it? Kind of being thrown into a situation that you thought would never happen. That's the way it goes sometimes.

      And that's one of the great things about our various types of Internet businesses. So many ways to automate them, so we can walk away for something happy (vacation, spending time with family) or something not so happy (when tragedy strikes) and still have money coming in.

      I know you said that your business required your continual participation, but I'm curious -- What kinds of steps are you taking to avoid this in the future? What is your advice to others?

      Possibly:

      * Setting up a long series of autoresponders

      * Loading your blog with posts ready to publish on certain dates

      * Totally automating your shopping cart to download info products rather than waiting for a sale and then emailing to the customer yourself

      * Hiring a virtual assistant to take care of some of the tasks that required your continual input, so these tasks will continue whether you're available or not

      Jill
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      • Profile picture of the author Iain Ainsworth
        Originally Posted by Jillian Slack View Post

        Iain,


        I know you said that your business required your continual participation, but I'm curious -- What kinds of steps are you taking to avoid this in the future? What is your advice to others?

        Possibly:

        * Setting up a long series of autoresponders

        * Loading your blog with posts ready to publish on certain dates

        * Totally automating your shopping cart to download info products rather than waiting for a sale and then emailing to the customer yourself

        * Hiring a virtual assistant to take care of some of the tasks that required your continual input, so these tasks will continue whether you're available or not

        Jill
        Hi Jill,

        All that adivise you listed is spot-on.

        Specifically for me, I had a membership site and this time around I'm going to be using some kick-ass sofware (Rap action + Membership Add-on) which can automate the whole delivery process. So members who sign up get their first product(s) straight away and then the rest at pre-determined time periods set by me at the outset.

        Just got to get past the learning curve of the software first...:-)

        Great input - thanks!
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  • Profile picture of the author Ron Douglas
    No doubt. Keep the lights on and the register ringing even if you're not there. Don't be an employee in your own business.

    Even your traffic generation can now be outsourced...
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    • Profile picture of the author JayXtreme
      Originally Posted by Ron Douglas View Post

      Even your traffic generation can now be outsourced...
      I wonder where one could find such a service?

      Peace

      Jay

      p.s. IN case anyone is wondering.. I'm talkin' bout TrafficSage
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      Bare Murkage.........

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  • Profile picture of the author yezbick99
    The goal of all of us should be to own cash flow streams. Not be working in our business, but having our business working for us.

    Your ultimate goal should be to have your online businesses working in such a way that you can walk away for 1 year and come back and your business would be the same size or greater when you get back.

    How you achieve that is the issue.
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  • Profile picture of the author GuruGazette
    This is something I've been working really hard on the last several years actually. About 4 years ago my second son went into the Navy, and we took a mini family vacation before he left for bootcamp.

    We were wandering around a swap meet and fully enjoying a beautiful day when my daughter remarked "I wonder how much money you're making right now". She knew that my business would keep generating income even though we were no where near a computer, internet connection, or my office. That gave me a great big smile

    At the time though, I didn't have everything nearly as automated as I wanted, and that little incident really made me realize how much more I had left to do. Since then I've been creating various website tools that have automated a heck of a lot more. I still don't feel like I'm 100% of the way there but I'm definitely MUCH closer now and I'll be testing it with longer stints on the road this summer
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  • Profile picture of the author jeremiasmunn
    Well this is a common mistake, that fact is many entrepreneurs get into business because they are going to have all this free time, when in fact they become prisoners of their own businesses. What you have to do is understand the mechanics of the business then create systems that do things without you, it can be with systems or employees. So yes you are right, but it can be done and have all the free time you want if you have the correct systems in place.
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