how to set target for employee to get traffic/ web promotion?

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Hi,
I'm planning to hire an employee, the job will be website promotion/ traffic generation.

Do you have input of how we can set the target for weekly/ monthly target for traffic generation job? It's gonna be a free traffic, mixed of forum marketing, social media (twitter followers, fb fan page), classified ads, etc.

I think it's better if we set the target so the employee will think clear enough of the goal... What do you think?
#employee #promotion #set #target #traffic or #web

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