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Offline Success
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Hey guys, Jonathon Locke here. This being the new forum and all, I thought I would share the strategies I've used to create successful sites in the past using SEO.
The main concept you need to repeat to yourself daily when trying to do SEO is: "Make it look NATURAL" Google is probably one of the most complex (if not THE most complex) and sophisticated algorithms anywhere. They can easily see through any link facade you might be trying to run, and they will penalize you for it. As such, building links needs to be done with these 3 things in mind: 1. Start Slow, Gain Momentum 2. Spread Out Your Link Sources 3. Get Your Most Authoritative and Relevant Links FIRST Let's start with #1. Apart from movies and news stories that gain thousands of back-links the day they launch, no website launches with that kind of link growth. Even most news stories don't hold their ranks in the SERPs very long, simply because they get a blast of links, and then that's it - they don't have a steady stream of people linking to the website, which is what Google is looking for. What this means for you? To make your link building look natural (and thus make it more effective), you need to start off slow and gain momentum. If you are planning on creating 10 links per day to a website, start off with 1. Then 2, then 4, and so on. A website that starts off with 10 links per day and continues to get 10 links per day doesn't show the same amount of growth as a website that starts off with 1, and eventually gets a steady 10. It sounds odd, but you have to remember - the more natural looking it is, the more effective (and higher ranking) it will be. On to #2. SPREAD OUT YOUR LINKS! 80-90% of the time when I ask a new marketer what his traffic strategy is going to be, he/she tells me one thing. "Article marketing". When I ask why they chose to go that route, they tell me because they will get great traffic from the articles, and it will build back links to their website, allowing them to get ranked in the search engines as well. That's fine, but if you are concentrating 100% of your efforts into creating and posting articles to Ezinearticles.com or a similar site, you won't rank well in the SERPs (quickly or easily at least). The reason? Remember, Google is looking for a natural pattern of links - the ideal site has hundreds of different people from different websites linking to that site because it has interesting, relevant content. So when you get those 150 backlinks from Ezinearticles.com, Google sees one site that finds your website interesting and relevant enough to link to. The result? Not very much "weight" in the search engines. You want to spread your links out from many, many sources - here's a small list to get you thinking: 1. Website Directories (especially the powerful ones I mention in a bit) 2. Article Directories 3. Blogs 4. Competitor Websites 5. News Websites 6. LinkVana 7. Forum Signatures and posts All of these should be employed in one way or another when you are working on a link-building campaign. Finally, #3 - Get Your Most Authoritative and Relevant Links FIRST. This is huge, as link age has a lot to do with your ranking in Google as much as anything else. You are going to want to grab your most authoritative and relevant links in the beginning, so that as the months go on and you build more and more links, you will be aging your most important links. Here is a small list of the links you should try to grab early on: 1. Powerful website directories (Yahoo is the #1, DMOZ, etc.) 2. Niche News websites -Try to get the authority sites in your niche to link to you in the very beginning. If you have done your niche research, you should know which websites are the "Hubs" of the niche (where your target customers go to get their news, etc.) This is huge, as relevance is a big part of the Google algorithm, as well as authority - if you can get them both by scoring a link with the powerful sites within your niche, you will do very, very well with your SEO efforts (especially as the links age over time). 3. Competitor Websites - Find your top competitors (the very largest websites in your niche). Get links from them in the beginning (pay if you have to, but make sure they don't advertise that they sell their links). Let them age. Get high rankings for your website in return, over time. Once you've grabbed as many authority and relevant links as you can in the beginning, start writing your articles, commenting on blogs, making blogs and linking your site to them, making posts in forums linking to your site, grab LinkVana and make some blog posts, get a list of your competitors using SEO elite and contact them for links, etc. Do everything you can to build up a stream of targeted, relevant links to your website, and do it consistently. This will get you above 95% of the competition that is just writing articles, and you will be able to get some serious traffic from Google, MSN, Yahoo, etc. As a little step-by-step guide, here's a list of what I tend to do within the first 3 months when I create a website: Have 30 articles created for content While it may not seem like promotion, additional content is added mainly for Search Engine benefits – when content is added consistently, search engines “see” the site expanding, and thus give it higher rankings (resulting in more traffic). These 30 articles will be created when the site is created, and will be added to the site one every 3 days for a period of 3 months. Have 90 articles created for submission to EzineArticles.com One of the main sources of traffic will be from these article submissions – not only will they provide traffic towards the site through the links in the articles; they will also greatly increase the website’s Google rankings. These articles will be keyword rich, and they will be submitted to Ezinearticles.com gradually and consistently over the first 3 months (1 per day). Submit site to Yahoo, DMOZ, Jayde, and a few other website directories Remember, high-power links early on. These links will get the site indexed, and over time will significantly boost my website rankings. 270 forum posts with signature pointing to site over 3 months (3 per day) Each day, 3 posts will be made in popular forums in the website’s niche; with links pointing towards the site in the “signature” of each post. 1 post will be posted in each of the top 3 popular forums in the niche – this will be done consistently over 3 months. This will create some great traffic to the site through forum members, and again will also help to create additional incoming links pointing towards the website (which will help with Google rankings). All other competitors will be contacted for reciprocal links After the site is created, e-mails will be sent out to each competing website asking for a reciprocal link. A reciprocal link is a link that points towards your website from their site (a powerful link as they are in the same niche with related content), in return for a link pointing back to their website. This will help greatly with Google rankings. If I'm really planning on marketing a website hard, I will create a third website, and use it to generate 3-way trades with my competitors (thus getting 1-way links to my main website from the competitors). 180 Blog posts on related blog sites without “nofollow” tags, to help linking (2 per day) I generally use Comment Kahuna to find all Blogs in the niche that does not employ “no-follow” tags on their website. On these websites, 2 posts will be made each day (2 blogs posted on each day, alternating so that each blog is posted on numerous times); creating additional incoming one-way links and increasing Google rankings. These links will be powerful because they will be on related websites (niche blogs), and will often times be on very highly ranked websites. This will be done consistently over 3 months. Write (2) 150 word blog posts and post onto LinkVana Basically the same as writing articles, except LinkVana posts your content onto relevant blogs in your niche. Incredibly powerful. Sounds like a lot of work, right? It's really not that bad, and honestly you can outsource a ton of it. But man, you will be shooting above the competition (who won't be nearly as thorough) in no time. The result? Tons and tons of traffic from all of the search engines. I hope this helped some people! Much Success, Jonathon Locke |
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Last edited by Jonathon Locke; 08-08-2008 at 11:24 AM. |
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#2 |
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*Circus Elephant Trainer*
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Awesome post Jonathon. You just earned yourself
a bright and shiny vote for your rep power! You are right - most of the above can be outsourced and/or automated using programs that won't get you into trouble or busted with Google. |
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#3 |
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Senior Warrior Member
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That is really great stuff right there! Gave you some rep love and copied your blueprint to follow with all my new sites. You seriously should package this up in a report or ebook and sell it. Best of all, it's doable for anyone who can invest a few hours a day to grow their traffic.
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#4 |
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Jonathon, why would your competitors link to you?
Also, what is unnatural about article marketing? The idea is that others will reprint your articles and link back to you, and this will grow over time, which seems pretty natural to me. |
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#5 |
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Offline Success
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Hah, many thanks for the rep votes. I'm glad I could help! Link building really isn't that difficult to do well, you just have to put in the work (or outsource it
).Much Success, Jonathon Locke |
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#7 | |
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Offline Success
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Quote:
As for article marketing; yes, it is a good way to get links, but you have to remember that everyone that publishes your article is using the same content - i.e. the links aren't quite as powerful as unique content around the links. Also, many times articles are re-printed without your resource box (in my experience, more often than not), which doesn't give you any backlinks at all. Even so, you still should try to get some good authority backlinks - the websites that will use your article content aren't always the websites you want to be getting links from in the first place (they might be alright websites, but they won't be your page rank 5 high-traffic websites by any means). Anyways, hope this helped explain a little better, rather than confuse you more . Have a good one!Much Success, Jonathon Locke | |
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Last edited by Jonathon Locke; 08-08-2008 at 11:25 AM. |
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#8 |
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Kathryn Thomas
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Thanks, Jonathan! What a wonderful guide! It's so specific - exactly what to do each day to fulfill and complete a successful 90 day plan. I will use this, and give you some rep in return!
Kathryn |
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#9 |
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Internet Marketer
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Very powerful guide, Jonathon. Starting slow is key, along with your other pointers.
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#10 |
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010101000110100101101101
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Thanks great tips...
All useful. Best wishes, Tamer |
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#11 |
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Active Warrior
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Hi Jonathon,
Thanks for this fantastic info! Best I've seen so far on the topic. I'm going to print this out & tape it to my forehead ! And, gave you some "rep music" too.Kathee Muzin |
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Kathee L Muzin
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#12 |
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HyperActive Warrior
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I like your tips and advice, however, what's wrong with going with one source of marketing? For ex. just ppc.
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#13 |
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NicheChick.com
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This is great...I'm doing all of this except for contacting my competitors, and still seeing great results.
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#14 |
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Warrior Member
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Phew - I can see a lot of writing in my future! Seriously, incredible info. Many thanks. I think I need another 20-30 hours per day. Added to your rep.
Kathy |
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2007 was my year of change.
2008 is my year of success! |
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#15 |
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Advance Warrior
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Great Post john.... obviously after reading that .... its difficult to resisit not to rep ... keep good things coming ..
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Get Solid PR 3 to PR 9 Links in : Health, Technology, Computers, Travel, Finance Niches
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#16 | |
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Advanced Warrior
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Quote:
AWESOME strategies. it makes sense, even for a newbie like me. Thanx ! | |
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Sig removed due to a lack of interest.....and since I'm not into selling shovels, it's of no consequence.
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#17 |
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Dumb Irish Kid
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An additional method that I use, easily accessible to newbies and free, is Socialmarker.com. It works especially well for content sites or blogs.
The first time you use it will be a chore, creating accounts at dozens of social bookmarking sites, but subsequent submissions will be a breeze. |
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After all is said and done, there's a lot more said than done.
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#18 |
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So how many hits a day do you get using this method?
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#19 |
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Offline Success
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Hey guys, thanks for the rep power; I'm glad you all got some use out of the post! Chris - obviously it will vary from niche to niche and what kind of websites you get linking to you (as well as how long you have been working on the website). I've created a lot of websites, and I've had sites get as many as 5,000 daily uniques from the search engines from being #1 for many of its top keywords. I would say the average, after 3-5 months of following that strategy in my post, is roughly 300-600 uniques at least per day. Sometimes more, sometimes less. Hope this helped!
Much Success, Jonathon Locke |
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Last edited by Jonathon Locke; 08-08-2008 at 11:25 AM. |
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#20 |
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Thanks,
This is some of the best advice I have ever gotten. And it is written in such a clear and concise fashion. I just joined this forum. If this article is any indication of what I am getting here at Warrior I am going to be real happy. |
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#21 |
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IM Addict
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Wickid post Jonathon, very well explained and the best method to follow.
Another thing to take into account is what is known as the Google Sandbox. Pretty much all new sites fall into the sandbox. The sandbox was created to weed out alot of the link spammers that where looking for the quick result and quick dollar. If you want great results, build links consistently and make sure it looks like natural growth. If you start off getting 50 links a day make sure you stick at getting 50 links a day. If you get 1 link a day stick at getting 1 link a day. Google will penalise you for any rapid increase or decrease of backlinks to your site and youl be stuck in the sandbox for much longer. If you follow the right techniques youl be out of the sandbox in 4 to 6 months and shoot straight to the top of the serps. Works like a charm for me. Just have to be patient and stick at it. |
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100,000+ Articles, 25,000+ Authors, Articles indexed in Google in under 30 mins. |
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#22 |
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Brute Force SEO
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Nice post Jonathon
![]() cheers Pete |
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BruteForceSEO.com Sells out each month, converts at 10% , Must be doing something right :)
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#23 |
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Awesome post!
Thanks! +rep |
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#24 |
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The Fabulous One
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Wow, Jonathon. The information you gave is far more extensive than I've read other places. It made me see the areas that I am lacking in my own traffic generating process. Thanks.
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#25 | |
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Offline Success
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Quote:
. Dancaraya - PPC is great, and is a very valuable tool; but my marketing strategy has always been (and always will be) very spread out. I also use PPC, SEO for Google traffic, Article marketing, press releases, etc. I try to do everything I can to get traffic to a site, because not only will you be able to build up more traffic than you would using only 1 method, but you are also lowering your overall risk. What will you do if (knock on wood) Google stops it's Adwords program? Or what if you get banned because a competitor pulls some BlueFart tricks on your website? I like to be prepared by spreading out my traffic sources and not putting all of my eggs in one basket . Thanks, I hope this helped!Much Success, Jonathon Locke | |
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#26 |
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Senior Warrior Member
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You don't have to (and I actually would not) contact direct competitors to do a content-for-link trade. Unless you're in a really tight niche, you can easily find all kinds of related sites that are not the competition. For example, if my site's about fishing tackle, I'll see if I can negotiate trades with fishing charter sites, fishing tips sites, fish recipe sites, etc. No toes get stepped on and you don't give anything away to actual competitors. I did this really heavy with one of my sites and this one tactic alone accounted for some highly converting traffic. Just a tweak on the OP's awesome advice!
John |
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#27 |
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Advance Warrior
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Spot on is the word that should be .... choosen , rep added .... beautifull post keep up the good work ... love to see your next post on the subject
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Get Solid PR 3 to PR 9 Links in : Health, Technology, Computers, Travel, Finance Niches
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#28 |
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this post are truly amazing & its very very very valuable for me... thanks a lot..
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#29 | |
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Offline Success
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Quote:
Much Success, Jonathon Locke | |
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#30 |
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Guys, how are you contacting sites for links?
I stopped doing that years ago, because only about 1 or 2 out of 100 would even bother to reply, let alone exchange links, so it was a complete waste of time. I found this to be true regardless of the niche. |
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#31 | |
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Offline Success
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Quote:
Also, don't be afraid to get the phone number (again whois) of the websites that didn't respond, and give them a call. It will be time well spent; and you'll get a much better response rate. Hope this helps! Much Success, Jonathon Locke | |
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Last edited by Jonathon Locke; 08-09-2008 at 01:24 PM. Reason: grammer issues :) |
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#32 | |
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BlueFart in a WH World
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Quote:
Plus, one of the best reasons to go with this is that a site with a higher PR may link up to you because they don't see you as a threat. Jonathon, Great post man. Most people don't "get it" in terms of the kind of work involved. I basically some of your tips but then build "axillary" general blogs, buffer the b*itch with a couple other blogs down the line and eventually it hits my main money site. Works like a charm and I can use the other self created sites for other sites down the road. I am not as thorough as you when it comes to article writing primarily b/c I have other ways to build backlinks but these tips are great, especially for newbie marketers. | |
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#33 | |
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Offline Success
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Quote:
Much Success, Jonathon Locke | |
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#34 |
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TheWarriorJunky
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I've been using similar kind of promotion for couple of my sites and the result is amazing. But "Jonathon" - You've missed one more promotion method. That's PRESS RELEASE. Don't you think?
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>> Glad To Be Warrior... Let's Share Knowledge And Help Each Other!!
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#35 | |
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Offline Success
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Quote:
. I tend to think of press releases as more of a stand-alone traffic generation method, but you are right, they can be very valuable sources of backlinks as well. Thanks!Much Success, Jonathon Locke | |
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#36 |
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Great post John, I just have a few questions if you dont mind.
First do you ever use social bookmarking sites in your link building strategy? Next after you do this for say 3 months can you relax a bit and your rank usually holds steady? I know this can varie but im just wondering from your experience. Third if you start building backlinks to the smaller sites first and then the bigger ones like Yahoo, DMOZ etc will you still rank as well but only slower? Great post though, ive tried a similar plan like this mainly involving social sites and article sites with decent success. Thanks |
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PM Me If You Need Unique Quality Articles Written! I Can Provide Samples And Write 100 Within 3 Days!!
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#37 |
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Johnathan, I must say that you are experienced link builder. Wonderful post. Helpful to everybody here.
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Stop Wasting Time.Earn REAL MONEY Online.Make Money Online
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#39 |
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Wow, I learn something really valuable today. Thank you for the step by step guide. Now it's up for the reader to take those steps little by little, one day at a time and one should always remember that every small steps matters.
You might feel sometimes that you have not done so much but if you put that together you will be surprise by the results. It is important to note also that you have to be specific and highly focus, highly targeted on what you want to achieve and how much you want to achieve on each specific task. Don't do extra things because that will keep us away from our main goal. Excellent information. I copied and pasted it on my guidelines. |
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#40 | |
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Offline Success
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Quote:
After 3 or so months, you are probably making enough money monthly to completely outsource the entire process - which I would recommend doing, instead of completely stopping and hoping your ranks will hold. What I would predict is that your websites would slowly start to drop in rank once you stopped your link building efforts (over 3-4 months your rank would probably drop significantly). Like I said, I would try to get to the point so that everything is 100% automated and paid for - this will be your best long-term strategy. If you start building links with smaller websites first, yes you can achieve the same results, but not nearly as quickly. Again, remember that age has everything to do with link building - and if you don't get those powerful links early on, you will probably be "sandboxed" for 4-6 months. If at all possible, I would try to get your powerful links early on. Sure, this is the ideal way to get links - but the main way natural links occur is when something has a ton of "buzz" - movie releases, product releases, new marketing tactics, etc. The problem here is that when your amazing website no longer has that "buzz" factor, those natural links stop coming in - and your website drops in rank. Besides, you have to get the word out in the first place to start getting links coming in - and link building is just one method of "getting the word out". Once you start getting traffic, and if you have a quality website, people will begin to advertise your website via word of mouth, and the natural links will start rolling in as well. But you have to get the snowball rolling in the first place .Hope this helps! Much Success, Jonathon Locke | |
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#41 |
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Balls always start rolling on their own with good content. Give people a reason and KEEP giving it to them and the links will continue to pile up. That's just my experience.
People who have really great sites don't talk about link building much. I've interviewed and worked with a lot of top bloggers and the idea of artificially boosting links rather than just building them through high quality, worthy content rarely comes up in discussion. I know this is an important thing for people purposely building drab or pitchy sites, but that is a big problem in itself. You shouldn't have to work that hard to build links. |
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#42 | |
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Offline Success
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Join Date: Apr 2007
Location: USA
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Thanked 30 Times in 4 Posts
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Quote:
Much success, Jonathon Locke | |
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#43 |
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Warrior Member
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Wow Jonathon. Excellent content-rich post. Thank you.
I really like your step-by-step plan. Awesome white-hat stuff! |
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#44 |
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lease this space
War Room Member
Join Date: May 2005
Location: moving to Coscar soon..my nose glows around here
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thanks for the information , how would I go about outsourcing this ?
thanks bob |
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FEAR and FAITH are the same..both are EXPECTATIONS...pick a good one
sites sold. Want a custom Twitter page/check out our directory www.jackson-miss.com http://www.metal-roofing-contractors.com green, recycled roofing |
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#45 |
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Advanced Warrior
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As many people already mentioned this, this is a great post. 5 stars all around especially since there are so many link building 'guides' these days and most of them are outdated.
There is nothing better than getting a fresh post about link building. Thanks Jonathon and Jack. By the way Jack, that is a great profile picture. I see that baby is already thinking about IM. ![]() Peter |
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#46 | |
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Offline Success
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Quote:
. Hope this helps!Much Success, Jonathon Locke | |
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#48 |
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Software Warrior
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WOW...GREAT CONTENT!
You definitely deserve something for it! Thx, Bobby |
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#49 |
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Active Warrior
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And absolutely no mention of creating outstanding content so people will actually want to link to you. Or did I miss it?
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#50 |
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HyperActive Warrior
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Excellent article, i will keep this and i used to use this strategy , should have never stopped
off to get keywords. Jason |
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Last edited by jfrovich; 08-13-2008 at 03:26 PM. |
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