We Want Big Bucks But...

We don't want to put in the hours.

I cannot believe to this day how many people have huge hopes and dreams but when it comes down to putting rubber to the road, they bail. There's so many "shortcuts" and tools to speed things up but they're completely useless if you didn't know how to do the thing manually in the first place.

I use a page on facebook as an example. I show people how to build and populate pages with tons of likes on FB. When it comes to the part where people have to sit down for an hour or two daily to make sure the content is GOOD, they balk.

Why?

They want a solution that automates it. But in reality you can automate it but it may not be as good as doing it yourself.

The same goes for paid advertising campaigns, people all want to make one campaign with one ad and direct link it to one offer. When that fails they blame everything. It's the traffic source or the offer or whatever. But in reality the fact is they did about 1% of the work involved.

Automated doesn't really exist in its purest form. There will always be a need to actually do some of the BORING and REPETITIVE work.

Rant over.