How many opt-ins before a sale?

by 12 comments
Yes, I know that this question has no real answer but I'm asking anyway. A guy needs a little encouragement now and then.

Background: I've got a few adsense sites and a few sites marketing products off of clickbank. I typically make a couple sales a month, and make mid double digits on adsense. Not exactly the shining example of success, but it's something.

A little over a month ago I finally did what I've known I should do all along (from reading this forum): I started a list. I roped a couple friends into it for moral support. We took an entire day, did some research, picked a niche, created a couple free reports, built a basic site with squeeze pages, etc, wrote a series of emails, and wrote/posted a few articles (admittedly a small number). We turned it all on and sat back to see what happened.

What I'd like to hear is on average, what kind of numbers would you expect to correlate with sales. Probably needless to say at this point, but we haven't had an actual sale go through yet. We are getting sign-ups, but no sales. For my part, I know that they'll come eventually, but I'm anxious for my friends to see a couple of real dollars come in. I know it'll really motivate them to crank out more articles and drive more traffic.

Any thoughts?

Oh yeah, we're sending an email every 5 days, so by the end of a month they've received the free report + six follow up emails.
#internet marketing #optins #sale
  • Profile picture of the author Ryan Gabriel
    There are a ton of statistics that some will roll off..

    You start making sales after the seventh e-mail (always with the number 7), each subscriber should equal $1/month (gee, how convenient a figure), etc.

    If your list is of poor quality, you may need hundreds of subscribers to make a single sale. On the other hand, a highly targeted list can make you a ton of money through a very small number of leads. I have one list of only about 30 people in a certain niche, but it's as targeted as you can get. I make about $5/month per subscriber with that list.

    So, I'm not sure your going to get any answer of value here..
    • Profile picture of the author AndrewCavanagh
      Yes it varies enormously with the quality of the subscribers (which is usually
      based on where they're coming from and how well targeted your product
      offer is to them).

      But if we assume you're in a good niche and they're good prospects you
      could play with that number of $1 a subscriber a month.

      Let's say you get 1% conversion and you're selling a $100 product.

      And 100 people subscribe.

      That means you need 100 subscribers to make 1 sale (although your first sale could come after 10 subscribers or 250+).

      If you were selling a $20 product with 5% conversion you might expect to get 1 sale every 20 subscribers (although your actual dollar sales would be the same).

      But these are really guesstimate figures.

      Most copywriters won't get 5% response rates online...even on a $20 product...unless they're selling to an exceptionally hungry niche.

      But if you go with that $1 a subscriber theory as a starting base at least you'll have some kind of idea where some kind of benchmark is.

      100 subscribers...$100 in sales the first month
      1% conversion on a $97 product
      2.5% conversion on a $49 product
      5% conversion on a $20 product.

      If you're doing worse than that then you might want to look at:

      1. Your subscribers (Where are they coming from? Are they a genuinely hungry market?)

      2. Your product and sales copy (Is it really what your market desperately wants?)

      3. Your marketing process (Can you start with a lower priced lead generator and add an immediate upsell to a higher priced product? In what other ways can you optimize your marketing process for more sales?)

      Kindest regards,
      Andrew Cavanagh
  • Profile picture of the author Vince Runza Online
    "Sale first! Opt-in afterwards!" -- The Queen of Hearts in "Alice's Adventures in Wonderland"

    Okay, she didn't really say that. But consider the possibilities, if your sales process closes them immediately...

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