Background: I've got a few adsense sites and a few sites marketing products off of clickbank. I typically make a couple sales a month, and make mid double digits on adsense. Not exactly the shining example of success, but it's something.
A little over a month ago I finally did what I've known I should do all along (from reading this forum): I started a list. I roped a couple friends into it for moral support. We took an entire day, did some research, picked a niche, created a couple free reports, built a basic site with squeeze pages, etc, wrote a series of emails, and wrote/posted a few articles (admittedly a small number). We turned it all on and sat back to see what happened.
What I'd like to hear is on average, what kind of numbers would you expect to correlate with sales. Probably needless to say at this point, but we haven't had an actual sale go through yet. We are getting sign-ups, but no sales. For my part, I know that they'll come eventually, but I'm anxious for my friends to see a couple of real dollars come in. I know it'll really motivate them to crank out more articles and drive more traffic.
Oh yeah, we're sending an email every 5 days, so by the end of a month they've received the free report + six follow up emails.