What is an e-mail list worth?

I can't decide whether to go "higher" or "lower", on this one. I think on a good day, in an expansive sort of mood, my estimate might be as high as $0.30, to a spammer (because a spammer's exactly the type of person who'll probably over-value it?) - so I say "higher".

Here's the point, Busto: the value of a list is in the relationship between the subscribers and the list-owner. It's about the extent to which they trust you and are, accordingly, willing to take out their credit-cards when you recommend something. It's all a function of who you are, from their perspective. If you're not the person to whose list those people opted in, that relationship doesn't even exist. That's why no autoresponder company will allow you to import and use such a list to send out email. And it's also why you shouldn't do that on your own, using self-hosted autoresponder software, because some of the recipients will hit the "spam" button in their email client software, and if enough of them do so, it's your own hosting, domain-registration and maybe even internet connection that you're putting in jeopardy.

And that's without even thinking about what the open-rate will be, how many other people those people have been spammed by, and so on and so forth.

I recognize, of course, that it was never your intention to do this anyway.

Ah, now, that's a whole different ball-game.

Yup ... it's exactly like "What is a car worth".

In this instance, it depends on the continuity-process and the subscriber expectations and the traffic demographics. It may also depend on some other stuff like the niche, whether they're buyers or just opting in to download a freebie, and so on, too. But the continuity-process and the subscriber expectations (which the marketer can set, if s/he knows how) are the big ones that determine the potential value of the list.

http://www.warriorforum.com/main-int...ml#post6123982

Between you and me, it's Fenway Park, but don't tell anyone ...