Is Article Marketing Still An Effective Method For Traffic And Sales?

by lloyd7
23 replies
Hey guys...Just wanted to know if it was still possible to write articles and make sales and or gain traffic to your site? I have been away from this for a while and I am now starting to get back into it.

And if so where would be the more likely place to submit for sales...web 2.0 social sites like hub pages etc or just article sites?

Thanks in advance for any one that takes the time to answer this post...
#article #effective #marketing #method #sales #traffic
  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by lloyd7 View Post

    Just wanted to know if it was still possible to write articles and make sales and or gain traffic to your site?
    Yes, it is. Large and increasing numbers of Warriors are currently using it as our primary traffic-generating method, and doing very well with it.

    Beware of people telling you stuff like "After all Google's updates, article marketing isn't as good it was, any more" ... needless to say, those people are thinking of "article directory marketing", rather than "article marketing" (but it's a widespread mistake, around here!). :p

    Article marketing itself, of course, has nothing much to do with SEO.

    If it helps you, here's a little one-post summary of "how article marketing works".

    And if this helps, too, here's a little one-post summary of "how article directories work".

    Originally Posted by lloyd7 View Post

    And if so where would be the more likely place to submit for sales...web 2.0 social sites like hub pages etc or just article sites?
    Nope. "Not so much" would be the answer, there.

    First and foremost, of course, should always be your own site (and nowhere else until they've been published and indexed there).

    After that, anywhere that's specifically relevant to the subject of your niche, so that you can attract targeted traffic from the readers/visitors of those sites.

    Suggestions on "how to find those sites" are here.

    And some suggestions on "how to ask them to publish your article/post" are here.

    (It's very much less important, of course, but even the backlinks from those context-relevant sites are also worth something to your site, just because of their relevance - Google values that. But of course all you can ever get from Google is "search engine traffic", which tends to be of limited value and is often temporary, too).

    Don't forget ezines, as well as websites. Their traffic can often be highly targeted and responsive, and their subscribers pretty attentive.

    Also, offline sources (magazines, even newspapers) commonly re-publish articles, and these can produce real floods of traffic (acceptance is generally more difficult, and there's more work involved and a bigger learning-curve, but the benefits can really be dramatic!).

    After that, it's also worth mentioning Ezine Articles (but we're kind of down to "afterthoughts", now!). That's the web's best-known article directory, and can be used as a way of achieving some additional, "passive syndication", i.e. when publishers look there for content to re-publish (that being the purpose of article directories). It's only an afterthought, compared with everything mentioned above, but it can be a good and helpful afterthought. (I submit all my articles there - after they've been extensively published elsewhere, of course - and I do sometimes benefit from it, a little. It's free, anyway).

    In contrast, it's not worth mentioning any other article directories, and for all the reasons explained in this post, no article marketer would want their potential customer traffic coming to their sites via an article directory anyway: that isn't how article directories work, isn't what they're intended for, and isn't a benefit they can provide, either. This thread explains how to use them: How do Article Directories work?

    Very last on the list, and the "lowest of the low" are probably "Web 2.0 sites", which tend to come with all sorts of problems and disadvantages for article marketers, and very few (if any) additional benefits, for all the kinds of reasons explained here.

    The rule of thumb (and it's a pretty good and valid one) is that anywhere where you can just "submit your own content" without any sort of editiorial approval/acceptance process probably isn't going to be of any real benefit to you.

    Here are a few other threads which include a big mixture of comments on the subject of "where to submit articles" ...

    Best way to submit articles?
    What is the Best site for Posting Articles
    http://www.warriorforum.com/main-int...-articles.html
    Article Writing & Syndication Explained?
    Really dumb article SYNDICATION question
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    • Profile picture of the author lloyd7
      Thanks so much Alexa and Steve for this response and a bigger thanks for the links to help me understand your answer even more!!!
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    • Profile picture of the author dewayneboyd
      Originally Posted by Alexa Smith View Post

      Yes, it is. Large and increasing numbers of Warriors are currently using it as our primary traffic-generating method, and doing very well with it.

      Beware of people telling you stuff like "After all Google's updates, article marketing isn't as good it was, any more" ... needless to say, those people are thinking of "article directory marketing", rather than "article marketing" (but it's a widespread mistake, around here!). :p

      Article marketing itself, of course, has nothing much to do with SEO.

      If it helps you, here's a little one-post summary of "how article marketing works".

      And if this helps, too, here's a little one-post summary of "how article directories work".



      Nope. "Not so much" would be the answer, there.

      First and foremost, of course, should always be your own site (and nowhere else until they've been published and indexed there).

      After that, anywhere that's specifically relevant to the subject of your niche, so that you can attract targeted traffic from the readers/visitors of those sites.

      Suggestions on "how to find those sites" are here.

      And some suggestions on "how to ask them to publish your article/post" are here.

      (It's very much less important, of course, but even the backlinks from those context-relevant sites are also worth something to your site, just because of their relevance - Google values that. But of course all you can ever get from Google is "search engine traffic", which tends to be of limited value and is often temporary, too).

      Don't forget ezines, as well as websites. Their traffic can often be highly targeted and responsive, and their subscribers pretty attentive.

      Also, offline sources (magazines, even newspapers) commonly re-publish articles, and these can produce real floods of traffic (acceptance is generally more difficult, and there's more work involved and a bigger learning-curve, but the benefits can really be dramatic!).

      After that, it's also worth mentioning Ezine Articles (but we're kind of down to "afterthoughts", now!). That's the web's best-known article directory, and can be used as a way of achieving some additional, "passive syndication", i.e. when publishers look there for content to re-publish (that being the purpose of article directories). It's only an afterthought, compared with everything mentioned above, but it can be a good and helpful afterthought. (I submit all my articles there - after they've been extensively published elsewhere, of course - and I do sometimes benefit from it, a little. It's free, anyway).

      In contrast, it's not worth mentioning any other article directories, and for all the reasons explained in this post, no article marketer would want their potential customer traffic coming to their sites via an article directory anyway: that isn't how article directories work, isn't what they're intended for, and isn't a benefit they can provide, either. This thread explains how to use them: How do Article Directories work?

      Very last on the list, and the "lowest of the low" are probably "Web 2.0 sites", which tend to come with all sorts of problems and disadvantages for article marketers, and very few (if any) additional benefits, for all the kinds of reasons explained here.

      The rule of thumb (and it's a pretty good and valid one) is that anywhere where you can just "submit your own content" without any sort of editiorial approval/acceptance process probably isn't going to be of any real benefit to you.

      Here are a few other threads which include a big mixture of comments on the subject of "where to submit articles" ...

      Best way to submit articles?
      What is the Best site for Posting Articles
      http://www.warriorforum.com/main-int...-articles.html
      Article Writing & Syndication Explained?
      Really dumb article SYNDICATION question
      You're not using the term "article marketing" properly at all. It's just leading to confusion. Writing an article and putting it on your own website is not article marketing. That is creating content and publishing a content website or blog. And to that end, yes I fully agree it still works if you have a way to monetize that traffic.
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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by dewayneboyd View Post

        Writing an article and putting it on your own website is not article marketing.
        Nobody said it was.

        Website content is obviously part of one's "marketing" in the general sense, but "article marketing" per se is about taking your content to where the targeted traffic (that you want to attract to your site) is already looking.

        As I (and so many other professional article marketers here, who have been making our livings from article marketing for many years) keep on pointing out, in discussion after discussion, writing content and putting it just on your own site isn't even a realistic traffic-generation plan: all that can bring is a bit of gradual, eventual, search engine traffic. Nobody's getting rich from that.

        The important things to know (about articles, in this context) are ...

        (i) Using articles for marketing is about taking your content to the places where the targeted traffic you want to attract is already looking/reading/visiting (after publishing it first yourself, to secure the initial indexation-rights, obviously!);

        (ii) Article marketing isn't about how many articles you have: it's about who reads them (relates to the point above, and to other considerations);

        (iii) "Good content" is content that publishers in your niche, who already have access to the traffic you want to attract, want and choose to share with their own subscribers, readers and visitors (either by publishing it or linking to it). That's a very simple, practical definition of "good content", but I think it's a useful one because it relates directly to how content produces income. Or, to word it the other way round (same thing, really), content that directly produces income is content that publishers in your niche, who already have access to the traffic you want to attract, want and choose to share with their own subscribers, readers and visitors.

        http://www.warriorforum.com/main-int...ml#post5035794
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        • Profile picture of the author jlynch401
          Thank you Alexa!
          Hey can you advise on how someone beginning to market articles can start to build theie own data base of hungry for content publishers...? aside from the spray and pray article directory submissions... I want to build a network of peeps that will appreciate my stuff beyond EZA... Let me know your thoughts please.... Thanks!
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      • Profile picture of the author Steve B
        Originally Posted by dewayneboyd View Post

        Writing an article and putting it on your own website is not article marketing.

        Dewayne,

        If you write anything and put it online . . . you'd better believe it is marketing!

        Every single thing you offer contributes positively, negatively, or sometimes neutrally to your business, your brand, your image, and how viewers perceive you as a person.

        Emails sent to prospects and subscribers, posts in a forum (like this), articles posted on your own site or the sites of others, comments on blogs, content in your products, guest articles, and everything else you do says something about you to the rest of the world.

        Your definition and perception of what marketing truly is . . . well, it's very narrow and myopic. I don't care what kind of communication you're talking about . . . it's recorded online for anyone to "play back" at any time.

        This business is not for the shortsighted.

        The best to everyone,

        Steve
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        Steve Browne, online business strategies, tips, guidance, and resources
        SteveBrowneDirect

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  • Profile picture of the author Steve B
    Lloyd,

    You've missed a lot while you were gone. Fundamental selling techniques and human nature regarding buying don't change all that much. But tactics, methods, and systems change all the time.

    Originally Posted by lloyd7 View Post

    still possible to write articles and make sales and or gain traffic to your site?
    Yes. Articles are still a top method of drawing traffic to your site. You must insist upon quality in order to differentiate your articles from the mass of regurgitated junk that so many think is "content." But really, top quality original articles are still a wonderful way to get eyeballs to your offer and label you as an authority.

    Originally Posted by lloyd7 View Post

    And if so where would be the more likely place to submit for sales
    I think the "more likely place" is anywhere that your targeted audience will see your articles. I personally think it's best to try to get your content on niche sites (in your niche of course) rather than exclusively in article directories and link farms.

    Again, you want to put your content in front of targeted prospects that will be anxious for your content and much more of the same (following your link to your own web site.)

    I would also say, be sure to post your articles to your own site and get them registered in the search engines prior to sending your content out to various niche sites.

    The very best to you,

    Steve
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    SteveBrowneDirect

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  • Profile picture of the author Matthew Trujillo
    You can still get traffic from article directories but not like you used to.

    If you are hoping to write a spun article and hope it will get on Google for SEO reasons. No.

    If you are trying to fresh content, you want to focus on the main article directories (Traffic)

    Article directories since Google Update aren't like they used to be, but they are still a source for traffic.
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by maximumsuccess7 View Post

      You can still get traffic from article directories but not like you used to.
      For article marketers, that's a good thing, not a bad thing. That's where those nice people at Google have helped us out, with their Pandas and Penguins and Porcupines and all those other guys (as so many of us have been explaining, in so many threads, for a couple of years now).

      The last thing we want is for our potential customers to find an article directory copy rather than the one originally published and indexed on our own site. And the reality is that you get to choose which one they find, if you know how. The article directory is there for publishers to find, not for potential customers. This may help you: http://www.warriorforum.com/main-int...ml#post5068872

      Originally Posted by maximumsuccess7 View Post

      Article directories since Google Update aren't like they used to be, but they are still a source for traffic.
      Fortunately for those of us making our livings from article marketing, this isn't so - and we certainly wouldn't want it to be so!

      The great advantage to us of all those Google updates was that we can now use article directories for their intended purpose without running into the problem that our potential customers might find those copies instead of our own copy. Nobody has a CTR of 100% from an article directory, so we all lose some of that traffic.
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      • Profile picture of the author Matthew Trujillo
        Originally Posted by Alexa Smith View Post

        For article marketers, that's a good thing, not a bad thing. That's where those nice people at Google have helped us out, with their Pandas and Penguins and Porcupines and all those other guys (as so many of us have been explaining, in so many threads, for a couple of years now).

        Fortunately for those of us making our livings from article marketing, this isn't so - and we certainly wouldn't want it to be so!

        The great advantage to us of all those Google updates was that we can now use article directories for their intended purpose without running into the problem that our potential customers might find those copies instead of our own copy. Nobody has a CTR of 100% from an article directory, so we all lose some of that traffic.
        It's a very GOOD thing, there was too much junk and spun articles everywhere before.

        Google is about quality and content -- Not rewritten unoriginal duplicates.

        That is why I think many article directories lost there ability to rank high.

        BUT people should NOT get it confused, just because Google has changed,

        does NOT mean article articles directories are no longer a source of traffic.

        Article directories themselves are crawling with traffic, but it's about QUALITY CONTENT that counts !
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        • Profile picture of the author GeorgR.
          Originally Posted by maximumsuccess7 View Post


          Google is about quality and content -- Not rewritten unoriginal duplicates.

          That is why I think many article directories lost there ability to rank high.
          It's not even "rewritten" articles or spun articles, that's only half the story.
          I don't know how many times I myself looked for information online and ended up on some "article" which was just general "blah blah" and entirely meaningless and useless.

          If you're a writer like me, you get to know the "tricks" used, you see when an article is really only filler and fluff and only done "for the article's sake", rather than being really helpful.

          There are a lot of funny "filler sentences" that are being used for whatever subject...and the same principle can be found over and over again, this is how you recognize bad writing. Sentences like:

          [....] was much more difficult in the past than it is today. Nowadays, people can easily do [....] from the comfort of their home. All it needs is a computer and the internet.

          However, do not just blindly choose a [...] company. Before you hire a [...] you should always check their reputation and their track record thoroughly. You can also get in contact with your local Better Business Bureau so as to make sure that the [...] is reliable and dependable.


          And blah, and blah and blah....go on ezine article and you will find 1000s of articles who use the same scheme
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  • Profile picture of the author AlbertBarkley
    Originally Posted by lloyd7 View Post

    Hey guys...Just wanted to know if it was still possible to write articles and make sales and or gain traffic to your site? I have been away from this for a while and I am now starting to get back into it.

    And if so where would be the more likely place to submit for sales...web 2.0 social sites like hub pages etc or just article sites?

    Thanks in advance for any one that takes the time to answer this post...
    Yes article marketing so much effective now
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  • Profile picture of the author veekay31
    Article marketing still works, but not the way it used to in the past. You can still get decent traffic from article marketing if you focus on writing quality articles.
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    • Profile picture of the author myob
      Originally Posted by veekay31 View Post

      Article marketing still works, but not the way it used to in the past.
      "Article marketing still works, but not in the way it was abused in the past few years."

      Fixed that for you.

      The article format has always been an extremely powerful marketing method, long before the internet. Back in the 1970's, it was even considered an unfair marketing practice by the FTC, and required such "articles" to be labeled conspicuously as an advertisement. Print advertisers still use this format today because it works, even with the disclaimer.
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  • Profile picture of the author clarkraymond99
    Article Marketing has always been one of the most prominent way of gaining traffics & retaining visitors in your site.
    However, yes indeed with Google Updates, Article Directory marketing is not as widespread as it was earlier as bulk submission of article is banned from Google prospective.
    Article Marketing form the baseline of providing new update regarding your products & services to your customers & users.
    It even provide a platform for marketing the products & services as it attract customers to your site through indirect mean.
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  • Profile picture of the author Moneymaker2012
    Yes this still works great, if you have a good list for article submission, then you are going to get good targetted traffic quickly.
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  • Profile picture of the author kevin timothy
    OH YES . Article marketing still works very well.

    There are many directories but of course you
    want to publish in the respectable ones.

    In regards to Hubpages, it's a really cool
    community and your (well written) content
    will get noticed both with in the community
    AND on search engines.

    The one downfall to publishing on Hubpages vs.
    the usual article directory is the lack of a
    resource box. You can create a makeshift box
    by adding an About the Author text widget to
    the bottom of your articles, but be careful.

    Hubpages also frowns upon self-promotion.
    But your consistent valuable content will pay
    off on the site...not to mention ad revenue.
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  • Profile picture of the author JackiPigford
    There is no doubt you get multiple benefits i.e traffic and search engine ranking from article marketing if you use it properly.
    Following are the some rules.
    1- Always write a unique, informative and interesting article. Don't use spun articles.
    2- Post your article on reliable and high pr directories only.
    3- Post your an other article on Squidoo pages, hub pages and link back to your money site and article page.
    4- Share your article links on social media sites like Facebook, Twitter, Google Plus etc...

    Hope you fill find it helpful
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  • Profile picture of the author domainarama
    If you really can write, why bother with the little stuff? Write a good book. A real book. Can you name one single writer whose claim to fame is "I'm among the top ten article market writers"? Can you name any of the top ten book writers?
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